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Failure of Nokia: By: Varun Jha

Nokia failed due to several key reasons: 1) It was slow to respond to trends set by Apple's touchscreen phones and Blackberry's focus on email. Local brands also stole market share with features like dual SIMs that Nokia ignored. 2) Nokia's Symbian OS struggled to keep up with the popular iOS and Android platforms due to a lack of apps and an outdated interface. 3) Nokia's partnership with Microsoft and launch of Windows phones came too late when the company was already in decline. The new OS failed to revive Nokia against strong competitors.

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Varun Jha
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645 views9 pages

Failure of Nokia: By: Varun Jha

Nokia failed due to several key reasons: 1) It was slow to respond to trends set by Apple's touchscreen phones and Blackberry's focus on email. Local brands also stole market share with features like dual SIMs that Nokia ignored. 2) Nokia's Symbian OS struggled to keep up with the popular iOS and Android platforms due to a lack of apps and an outdated interface. 3) Nokia's partnership with Microsoft and launch of Windows phones came too late when the company was already in decline. The new OS failed to revive Nokia against strong competitors.

Uploaded by

Varun Jha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Failure of

Nokia
By: varun jha
Why Nokia failed?
 One of the giants in mobile manufacturers
sold itself to Microsoft. Is it a sign of failure or
its inability to maintain a firm. No doubt its a
failure to properly manage.

 So, why do you think Nokia failed. Be


attentive to know the reasons behind failure of
Nokia's marketing strategy and what can be
learnt from it.
How Nokia failed in connecting 'to'
people
 Apple redefined smart phones with touch screen and
Blackberry with email. Android proved that software matters
more than hardware.

 Nokia was slow to respond to these trends.

 In India, local brands stole the lead on dual SIMs, low-end


Qwerty and long-battery-life phones.

 In a nutshell, that's how Nokia, which enjoyed a 60% market


share in India, ended 7-9% as per IDC Asia Pacific Mobile
Tracker in Q4 2012.
Android weakened roots of Nokia?
 In 2008, brands like Samsung, HTC, and micromax
found roots to extend their market.
 Samsung's Android phones are user friendly and
budget friendly too.
 When every manufacturer is busy in making
touchscreen mobiles, Nokia felt that touch wouldn't
have a scope in the near future but customers
overwrote their expectations.
 Nokia's entrance into Windows platform is quite late
 Finally Nokia gave up for a 7.1 billion to Microsoft.
Mistakes that lead to Nokia Failure
1. Failure of Symbian OS:
 Nokia launched its Symbian 60 series in year 2002 which initially
had a good market response.

 The introduction of Apple iOS in 2007 and Android in 2008, the OS


race was completely taken over by the two giants.

 The reasons for collapse of Symbian OS is lack of applications and


User interface.

 After facing competition from iOS and Android, Nokia


continuously tried to improve their Symbian OS but was not
creating something unique.
2. Wrong Deal with Windows
 The company made the biggest mistake to take a leap
of faith in Windows in 2011. At that point of time,
the company already was in declining condition and
trusting Windows which was new in the field to
regain its status was the biggest mistake the company
made.

 All these phones which the company launched were


comparable to other competitor devices but OS was
the problem which lead to ultimate collapse of
company.
3. Losing Market Share on Both Ends
 Nokia not only failed to realize competition from
Apple, Samsung, Sony, Blackberry in high end smart
phones, they also failed to notice the stiff competition
in the lower segments of phones.

 The company which used to have epic models like


Nokia 1100 suddenly started losing at lower ends too.

 Very lately company realized this thing and launched


their Asha series but by that time they had already
lost the game.
4.SWOT
Strength Weakness

 Experience Low voice quality

 Largest network of selling & Less stylish in low priced


distribution products

 Strong customer relation Heavy sets

 Wide range of products for Unlike iPhone Apple, Nokia


all class N-series is complex, tough and
not user friendly
5.Conclusion.

Conclusion
From this ppt, we conclude that the failure of Nokia was, in
short, the bad decisions that were taken by it and the avoidance
to cope with the advancing world, lack of adoption of new
technologies and unfocused innovations. This all made downfall
of Nokia. Hope that we were able to provide you with the best
information on why Nokia failed and what were its drawbacks.

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