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PRESENTATION
ON
SALES PROMOTIONAL TECHNIQUES
OF
NATIONAL FERTILIZERS LIMITED
NANGAL UNIT

:- KIRAN SHARMA

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FERTILIZERS
 Any material organic or inorganic ,natural or
synthetic, which supplies one or more of the
chemical elements required for the plant
growth.
Type of fertilizers :-
1. Organic fertilizers
2. Inorganic fertilizers
3. Bio-fertilizers

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HISTORY

 Established in 1906.
 1st plant setup in Ranipet near Chennai with
annual capacity of 6000MT(metric tonne)
 Growth began in 1951 with plant establishment by
fertilizer corporation of India
 India produces nitrogenous nearly 11million tones
,phosphate 4 million tones and potash 1.7 million
tones .Imports potassium from abroad

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MAJOR PLAYERS

PUBLIC SECTOR
n Fertilizer Corporation of India Limited (FCIL)
n Hindustan Fertilizer Corporation Limited
(HFCL)
n Rashtriya Chemicals and Fertilizers Limited
(RCF)
n The Fertilizers and Chemicals Travancore
Limited (FACT)
n National Fertilizers Limited (NFL)
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PRIVATE PLAYERS
1. Balaji Fertilizers Private Limited
2. Chambal Fertilizers & Chemicals
Limited
3. Gujarat Narmada Valley Fertilizer Co.
Limited
4. Godavari Fertilizers & Chemical Limited
COOPERATIVE PLAYER
1. IFFCO
2. KRIBHCO
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company PROFILE

 Public sector fertilizer industry .

 Second largest producer of Nitrogenous
Fertilizers in the Country
 NFL, was incorporated on 23rd August 1974.
 In 1978 Nangal unit of fertilizer corporation of
India comes under National fertilizers limited .

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Marketing objectives of NFL

 Sell the entire quantity of fertiliser produced

by the company .
 To achieve maximum operational efficiency.
 keep transportation and selling expanses
under control .
 To Create and sustain a dealers network,
which identifies itself with NFL‘s objectives by
proper motivation and training.

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…. CONTD

 To build up a viral marketing organization,

which is responsive to the changes in the
marketing environment.
 To Strengthen the brand image to emerge as
market leader in the entire marketing area.

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FINANCIAL PERFORMANCE

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Centre for
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Centre for
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Product offered

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Promotional strategy

 Advertisements
 Publicity
 Sales promotion
 Packing

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Distribution channels

 Private trade
 Institutional agencies
 Kisan Siva Kendra's
 Agro services centers aimed to
providing farmers with agro inputs and
services through the Single Window
Services concepts
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OBJECTIVE OF THE STUDY

 To study the sales promotional techniques of NFL.

 To study the choice of the farmers for NFL products

 To study the choice of the dealers for NFL products

 To study the factor affecting promotional techniques of NFL.

 
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RESEARCH METHODOLOGY

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Questionnaire 1 ( Farmers)
 Source of data collection:-
 Primary source of data was questionnaire.
 Population:-
 Farmers of Naya Nangal,Ajouli, Mehatpur, Nangal.
 Sample Size:-
 Sample size for this research was 70 farmers.
 Sampling technique :-
 Convenience Sampling

 
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 Statistical Software Used for Data Analysis:-

 Excel
 SPSS
 Statistical Tool Used for Data Analysis :-
 Pie Diagrams
 Bar Graphs

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Data analysis
and
interpretation

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Farmer response

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Age – Wise Categorization of Respondents

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Educational Profile of the Respondents:

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Annual Household Income Wise

Distribution of the Respondents

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Land ownership

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Awareness about NFL

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Preference of NFL’s fertilizer

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Source of Awareness about NFL products

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Rating of nfl products

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Reason for preferring nfl products

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Awareness of NFL‘s
sale promotion programmes

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most effective sales promotion method

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availability OF Company’s product

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Dealers response

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Questionnaire 2 ( DEALERS)
 Source of data collection:-
 Primary source of data was questionnaire.
 Census:-
 30 dealers of Naya Nangal ,Ajouli ,Mehatpur,
Nangal.
 Statistical Tool Used for Data Analysis :
 Pie Diagrams
 Bar Graphs

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 Statistical Software Used for Data

Analysis:-
 Excel
 SPSS

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Age – Wise Categorization of Respondents

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Educational Profile of the Respondents:

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Annual Household Income Wise

Distribution of the Respondents:

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Tenure OF fertilizer dealership

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companies dealing with

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Factors THAT helps to sell NFL fertilizer

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NFL product reach in time as per order

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Customers are brand conscious

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company’s product is mostly demanded

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opinion about sales promotion carried out

by NFL.

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sale promotion method is most effective

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Reason of choosing nfl product by

CUSTOMERS

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findings
from farmers response
 Kisan mela was the most effective
promotional techniques of NFL.
 Farmers choose NFL product because of
good quality , discount and reasonable
price .
 99% of respondents are aware of sales
promotional method carried by NFL .
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From dealers response

 Dealers sell NFL products because of
demand ,availability ,quality and margin
in the price .
 Most effective sales promotional
techniques was kisan mela followed by
hoardings and seminars .
 Farmers choose NFL product because of
better yield ,brand name and so on ….

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limitations

 Questionnaire was not properly

structured.
 Research restricted to only one part of
the topic i.e. to study sale promotional
techniques of NFL .

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