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Submitted By, Nikhil Kumar Garg (BM-09123) Nimisha Gupta (BM-09125) Pallavi Singh (BM-09134) Pallavi Misra (BM-09133)

Walmart is the world's largest public corporation and largest private employer in the US. It operates various retail formats globally including supercenters, grocery stores, warehouses, and apparel stores. Walmart has three main divisions: Walmart US, Sam's Club, and Walmart International. While it faces competition and regulatory threats, Walmart's size allows it strong bargaining power over suppliers and cost advantages over rivals.

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Pooja Mishra
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0% found this document useful (0 votes)
57 views13 pages

Submitted By, Nikhil Kumar Garg (BM-09123) Nimisha Gupta (BM-09125) Pallavi Singh (BM-09134) Pallavi Misra (BM-09133)

Walmart is the world's largest public corporation and largest private employer in the US. It operates various retail formats globally including supercenters, grocery stores, warehouses, and apparel stores. Walmart has three main divisions: Walmart US, Sam's Club, and Walmart International. While it faces competition and regulatory threats, Walmart's size allows it strong bargaining power over suppliers and cost advantages over rivals.

Uploaded by

Pooja Mishra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Submitted By,

Nikhil Kumar Garg(BM-09123)


Nimisha Gupta(BM-09125)
Pallavi Singh(BM-09134)
Pallavi Misra(BM-09133)
INTRODUCTION
• Wal-Mart Stores, Inc. (formerly branded as Wal-Mart, branded as Walmart
since 2008)is an American public corporation that runs a chain of large
discount department stores and a chain of warehouse stores.

• In 2010 it was the world's largest public corporation by revenue, according


to the Forbes Global 2000 for that year. The company was founded by Sam
Walton in 1962, incorporated on October 31, 1969, and publicly traded on
the New York Stock Exchange in 1972.

• It is the largest majority private employer and the largest grocery retailer in
the United States.

• In 2009, it generated 51% of its US$258 billion sales in the U.S. from
grocery business. It also owns and operates the Sam's Club retail
warehouses in North America.
• Wal-Mart operates under its own name in the United States, including the
50 states. It also operates under its own name in Puerto Rico. Wal-Mart
operates in Mexico as Walmex, in the United Kingdom as Asda ("Asda
Wal-Mart" in some branches), in Japan as Seiyu, and in India as Best Price.

• its operations in the United Kingdom, South America and China are highly
successful, while it was forced to pull out of Germany and South Korea
when ventures there were unsuccessful.

• The company does business in nine different retail formats: supercenters,


food and drugs, general merchandise stores, bodegas (small markets), cash
and carry stores, membership warehouse clubs, apparel stores, soft
discount stores and restaurants.[43]
OPERATIONS

Wal-Mart's operations are organized into three


divisions:
• Wal-Mart Stores U.S
• U.S., Sam's Club
• Wal-Mart International.
Barriers to Entry

•Grocers could potentially enter into the retail side.


•Entry barriers are relatively high, as Wal-Mart has an outstanding distribution
systems, locations, brand name, and financial capital to fend off competitors.
•Wal-mart often has an absolute cost advantage over other competitors.  

Rivalry Among Established Companies

•Currently, there are three main incumbent companies that exist in the same
market as Wal-Mart: Sears, K Mart, and Target. Target is the strongest of the
three in relation to retail.
•Target has experienced tremendous growth in their domestic markets and have
defined their niche quite effectively.
•Sears and K-Mart seem to be drifting and have not challenged K-Mart in
sometime.
•Mature industry life cycle.
Bargaining Power of Buyers

•The individual buyer has little to no pressure on Wal-Mart.


•Consumer advocate groups have complained about Wal-Mart’s pricing techniques.
•Consumer could shop at a competitor who offers comparable products at comparable
prices, but the convenience is lost.

Bargaining Power of Suppliers

•Since Wal-Mart holds so much of the market share, they offer a lot of business to
manufacturers and wholesalers. This gives Wal-Mart a lot of power because by
Wal-Mart threatening to switch to a different supplier would create a scare tactic
to the suppliers.
•Wal-Mart could vertically integrate.
•Wal-Mart does deal with some large suppliers like Proctor & Gamble, Coca-Cola
who have more bargaining power than small suppliers.
Substitute Products

•When it comes to this market, there are not many substitutes that offer convenience and
low pricing.

•The customer has the choice of going to many specialty stores to get their desired
products but are not going to find Wal-Mart’s low pricing.

•Online shopping proves another alternative because it is so different and the customer
can gain price advantages because the company does not necessarily have to have a brick
and mortar store, passing the savings onto the consumer.
SWOT ANALYSIS
STRENGHTS
• Customer oriented
• SAM’S Club customers able to buy in bulk
• Supercenters offer one stop shopping
• Satisfaction guaranteed programs promoting
• customer goodwill
• Buy from local merchants when possible
• Stock ownership and profit-sharing with employees
• Leads industry in information technology
• Ongoing development of its employees
• Strong community involvement
WEAKNESS

• No formal mission statement  


• Membership only for SAM’S Club
• Keep poor performing employees on hand
• Old fashioned store policies
• Few women and minorities in top management
OPPURTUNITIES
• Consumers want ease of shopping
• Internet shopping growing
• Dollar value increasing
• Similar shopping  patterns worldwide
• Retail sales expected to increase
• Environment conscious consumers
• Elderly population growing
• Asian market virtually untapped by retail
• European Market untapped by retail
THREATS

• Regulation of Wal-Mart pharmacies


• Small towns do not want entry of Wal-Mart
• Bad media exposure for Kathie Lee Brand
• Variety of competition nationally, regionally
and locally
• Substitute products more easily because of
intense competition
THANK YOU

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