BUSINESS PLAN

Name :
 Alisa Salsabila
 Ayu Maharani
 Sarah Amelia
 Trisha Pralita
 Wanda Anastia

30 October 2015
 VICTORY’S COMPANY

Address : Kayumanis X street number 3

East Jakarta
Phone : 089635396709
Blog : Delicsnack16.blogspot.com

October 2015
 The Background Name Product :
“Delic Snack” is a original creative Indonesian
snacks, delicious and nutritious food that can be
enjoyed anywhere and anytime at affordable
prices. Delic Snack always give priority to
guaranteed quality, material processed by the
choice materials to create a high quality
product.
Executive Summary
Introduction
• Current Situation
At this time food industry is growing rapidly, especially on the
students and the community. With a variety and a unique flavor
Delic Snack present to be able to compete with other products.
• Seeking Investors
The sources of funds on Delic snack production comes from each
capital owners, with the rules of capital distribution amounting
to 20 percent of each owner. we hope investors can provide a 50
percent capital in our company, our company will repay the
funds by dividing the result of a gain of 5 percent on a monthly
basis.
• Closing Statement
Delic snack will grow and develop into better financially through
this investment because with the additional funds from
investors. Delic snack will expand the market by opening
branches in every region, with the expansion of the market,
investors will get more profit on each month.
Management Team Plan
Key Executives
Our company has several parts division which will assist in
achieving these business goals. The division is the ceo, the
production division, the marketing division and the financial
division where each division has their own job and
responsibility.
Organitation Structure

CEO
Wanda Anastia

Production Marketing Financial

Manager Manager Manager
Alisa Salsabila Trisha Pralita Ayu Maharani
Sarah Amelia
Job Descriptions
• CEO
1. Controls the direction of the company
2. Decides budgets for all department
3. Targets and initiiates business partnerships with other companies
4. Drive the culture of the business
5. full responsibility with this company
• Production Manager
1. Overseeing the production process
2. Drawing up a production schedule
3. Ensuring that the production is cost effective
4. Make sure that products are production on time and are good quality
• Marketing Manager
1. Monitoring and analyzing market trends
2. Studying competitors products and services
3. Exploring ways of improving existing products, services and increasing profitability
• Financial Manager
1. Record all sales in each week
2. Calculate the amount of income and expenses
3. Calculate the amount of profits and losses in the Earn
Company Description

• Motivations
The formation of the company was started on the task
of creating a business plan in the course of
introduction of business at our campus of reasonable
that Then was born the Viictory companies that
issued the products in the fields of food with brand
Delic snack, after the end of this task we hope our
company continue to progress and evolve for remain
competitive with other companies.
• Business Concept
Delic snack offers several kind of snack with different
flavors and at an affordable price. delic snacks will be
sold at each floor of the building at Faculty of
Economics YAI. The main target market is students
and YAI staff.
 Product Plan
• Product
The brand of the product is Delic snacks
The Ingredients for 1 unit
Filling Croquette
• Potato Croquettes
• 5grams of chicken meat, boiled
• Plain Flour 12,5 grams
and shredded
• Egg 0,5 grams
• 0,25 grams of garlic, crushed
• Bread crumbs, 20 grams
• Lime leaves 1 gram, sliced
• Potatoes 50grams
• Salt 0,4 grams
• Salt 3 grams
• Pepper powder 0,4 grams
• Pepper powder 3 grams
• Sugar 0,4 grams
• Grated cheese 5 grams
• Milk powder 5 grams
• Cooking oil 50 ml
Production Process

• First of all, fried and then mashed the potatoes

• Combine flour, grated cheese, salt, pepper, powdered milk,
and egg yolks.
• Stir until smooth and set aside.
• Prepare the pan for frying, oil is heated first, saute garlic,
lime leaves, sugar, salt, pepper and chicken meat.
• Take the potato dough, put a teaspoon of filling and shape
into round croquettes. Put into the egg. Roll into
breadcrumbs.
• After that fried until cooked through
• And than Potato Croquettes Chicken ready to packaging.
• Finally Potato Croquettes Chicken ready to sale
The Ingredients for 1 unit
Pastel
• 25,5 grams flour
• 0,5 grams margarine
• 0,5 grams of egg
• salt 0,4 grams
• Enough water (for washing hands only at the time of
making the dough, do not cast)
Filling Pastel
• Boiled eggs cut into the egg so 4 or 6 pcs
• Carrots, shredded 5 grams
• Pieces of chicken 10 grams
• Potatoes 50 grams
• Seasonings: onion 0,4 grams, garlic 0,4 grams (crushed
all), Masako 0,4 grams, sugar 0,4 grams
Production Process
1. Create a pastel dough, mix all the dough ingredients
while occasionally hand dipped into the water to add
water, knead until smooth
2. Take the dough flatten and then rounded shape dough,
then shape trimmed back. tip in order that the shape is
not spherical exactly so somewhat oval
3. Give the stuffing on the dough, then shape the screw-
thread
4. Heat oil and fry until submerged oil pastel yellow to
brown, and drain
5. Pastel ready for packaging and rady to sale
Packaging
Potato croquettes
• The potato croquettes will be put into
• Cup cake paper
• Mica plastic
• Straples

Pastel
• The pastel will be put into
• Cup cake paper
• Mica plastic
• straples
Containin a croquette and pastel contains
In 1 pcs croquette contains:
• Energy 83,65 calories
• Protein 4,41 grams
• 2,7 grams of fat
• 17,11 grams carbohydrate of the product

In 1 pcs pastel contains:

• Energy 52,00 calories
• Protein 5,20 grams
• 3,4 grams of fat
• 28,4 grams carbohydrate of the product
• 0,02 mg calcium
Vision and Mission Statements

Vision Statement
Makes Delic snack as snack typical Indonesian. snack
top choice of consumers anywhere and anytime at an
affordable price.
Mission Statement
• Makes Delic snack as a healthy snack with hygienic and
guaranteed quality
• Create and introduce various kinds of variants delic
snack to consumers
• Always providing the best service to consumers
Competitive Analysis
“Canteen FE YAI”
Strength
• The price of all product is cheaper
• Have a variation product
• If the products are sold out Canteen FE YAI can be directly make it
back at them stand
Weakness
• The product no durable
• Containing plenty of fat
• Product is un healty
Opportunity
• Can be enjoyed anytime and anywhere
• The product glut
• Have variation product and taste
Threat
• Product are easier imitated by competitors
• The ingredients easier to get
• Target Market
Target market at the canteen they are students,
teachers, staff of YAI and outside of the community.
Marketing Plan
Target Market
Target market in this companies are students, lecturers, and staff of YAI along with the
entire YAI community
Price Plan
• Potato Croquettes Chicken: TC (Rp.2.000) x 2= Rp. 4.000 for 1 pcs
• Pastel : TC (Rp.2.000) x 2= Rp. 4.000 for 1 pcs
Strength
• Simple product with delicious taste
• Suitable all the people
• Healthier
• Higher quality
• Cheaper price
Weakness
• The product no durable
• If the product are sold out companies cant be directly make it back at the stand
Opportunity
• Can be enjoyed anytime and anywhere
• The product glut
• Have variation product and taste
Threat
• Product are easier imitated by competitors
• The ingredients easier to get
Distribution Plan
All the products will selling by direct sell and excellent
service
Place
All of the products will selling at YAI University
Promotion Plan
• Creating attractive brochure
• Gives tester for consumer
• Gives labels product on each packaging
• Give a discount Rp. 2.000 for minimal payment Rp.
12.000
• Make a promotion in all social media
Organizational Plan

Job Descriptions
CEO
• Controls the direction of the company
• Decides budgets for all department
• Targets and initiiates business partnerships with other
companies
• Drive the culture of the business
• Full responsibility with this company
Production Manager
• Overseeing the production process
• Drawing up a production schedule
• Ensuring that the production is cost effective
• Make sure that products are production on time and are
good quality
Marketing Manager
• Monitoring and analyzing market trends
• Studying competitors products and services
• Exploring ways of improving existing products,
services and increasing profitability
Financial Manager
• Record all sales in each week
• Calculate the amount of income and expenses
• Calculate the amount of profits and losses in the
Earn
Financial plan
• Cost(TC) = (cost/unit)xQ(unit)
• Cost(unit)= Ingredients + packaging
• Rp.2000,00 = Rp.1.500,00+ Rp.500,00

• Price = Total Cost x 2

• Revenue = Price x Sales
• Net Income = Revenue – T
Total cost per unit:
Ingredients

Potato Croquettes
• Plain Flour 12,5 grams Rp.100-,
• Egg 0,5 grams Rp. 50-,
• Bread crumbs, 20 grams Rp. 60-,
• Potatoes 50grams Rp. 250-,
• Salt 3 grams Rp. 5-,
• Pepper powder 3 grams Rp. 10-,
• Grated cheese 5 grams Rp. 200-,
• Milk powder 5 grams Rp. 125-,
• Cooking oil 50 ml Rp. 500-,
Filling Croquette
• 5 grams of chicken meat, boiled and shredded Rp. 150-,
• 0,25 grams of garlic, crushed Rp. 40-,
• Lime leaves 1 gram, sliced Rp. 2-,
• Salt 0,4 grams Rp. 1-,
• Pepper powder 0,4 grams Rp. 2-,
• Sugar 0,4 grams Rp. 5-, +
Rp. 1.500-,
Pastel
• 25,5 grams flour Rp. 500-,
• 0,5 grams margarine Rp. 100-,
• 0,5 grams of egg Rp. 50-,
• salt 0,4 grams Rp. 1-,
• Enough water Rp. 0-,
Filling Pastel
• Boiled eggs cut into the egg so 4 or 6 pcs Rp. 125-,
• Carrots, shredded 5 grams Rp. 60-,
• Pieces of chicken 10 grams Rp. 250-,
• Potatoes 50 grams Rp. 364-,
• Seasonings: onion 1 grams, Rp. 40-,
• Garlic 0,4 grams (crushed all), Rp. 2-,
• Masako 0,4 grams, Rp. 3-,
• Sugar 0,4 grams Rp. 5-, +
Rp. 1.500-,
Packaging
• Potato croquettes
The potato croquettes will be put into
• Cup cake paper Rp. 200-,
• Mica plastic Rp. 250-,
• Straples Rp. 50-,+
Rp. 500-,

• Pastel
The pastel will be put into
• Cup cake paper Rp. 200-,
• Mica plastic Rp. 250-,
• Straples Rp. 50-,+
Rp. 500-,
From the curva we can conclude that under black point
we get loss and at black poin we occur BEP (no profit and
no loss) so above black point we get profit.
We get BEP when:

• Week 2 = 23 October 2015

• Price = Rp. 4.000
• Quantity = 20
• Sales = 10
• Revenue = Rp. 4.000 x 10 unit
= Rp. 40.000
• Net income = Rp. 40.000 - Rp. 40.000
= Rp. 0-, ( break event point )
Supporting Documents

Brochure
Label on the packaging

Logo