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Market Demands For Fruits

1. Harvesting fruits involves picking them at their peak of maturity when ready for market. Factors like price, distance to market, and storage time affect the optimal harvest time. 2. Proper storage in ventilated baskets and cool, dry places is important to prevent fruits from rapidly ripening or decaying before sale. 3. Sellers should consider market demands like producing high quality fruits of uniform size and appealing appearance to command higher prices.

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Frederick Drilon Gadong Jr.
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2K views6 pages

Market Demands For Fruits

1. Harvesting fruits involves picking them at their peak of maturity when ready for market. Factors like price, distance to market, and storage time affect the optimal harvest time. 2. Proper storage in ventilated baskets and cool, dry places is important to prevent fruits from rapidly ripening or decaying before sale. 3. Sellers should consider market demands like producing high quality fruits of uniform size and appealing appearance to command higher prices.

Uploaded by

Frederick Drilon Gadong Jr.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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MARKET DEMANDS FOR FRUITS

Harvesting Fruits

1. Harvesting is picking fruits in their season when


they are ready to be sold or eaten. Harvesting is done
at different seasons depending on the characteristics
of each product. Generally, fruits are picked when
they are mature enough. Fruits should reach the
market in good condition.

2. Mangoes, bananas, and papayas are harvested before


they ripen. They should be green and matured.
3. Pomelos and chicos should be picked at the right size
and maturity.
4. Native oranges or dalandans are picked while green
They eventually ripen.
The right time to harvest depends on the following factors:

1. The price of fruits on the market – The beginning of harvest


season of any fruit commands the highest price in the market.
This is because the fruits are new in the market and are not as
abundant as when they are in the peak of harvest season.

2. The distance of the farm to the market – Transportation


comprises a big expenditure in marketing the products. The
farther the farm is to the market, the higher the transport cost.
Likewise, the rate of ripening and deterioration may be affected
by the length of time it takes for the product to reach the market.

3. The period of storage of harvested fruits before bringing them to


the market – The longer the storage, the higher is the risk of the
fruits to deteriorate. When some products become overripe and
close to deteriorating, they cannot be sold at a higher price than
when they are fresh and at the right degree of maturity or
ripeness.
Storing the Products
Proper storage of harvest is very important to keep them in good condition.
Most fruits when ripened are perishable so they rot or decay easily.
Therefore they should be used or sold while still slightly ripe and firm.

Tips in Storing Fruits


1. Use a wicker basket in storing fruits. This will prevent the fruits from
ripening fast because the holes in the wicker basket will provide fruits
with cool air.
2. Use a durable and clean wicker baskets for handling.
3. Classify the fruits first before placing them in the wicker basket,
depending on the ripeness, size, and shape. Separate the ripe from the
unripe ones.
4. Place the heavy, unripe fruits in the base, and place the light, ripe ones
above, in packing fruits like papaya, mangoes, and pineapple.
5. Store in a cool, dry place.
6. Store the products in a clean place, free from ants, cockroaches, and
other harmful insects.
7. Handle the fruits carefully especially when placing them in the boxes or
wicker baskets to avoid bruises.
8. Always remember, the better the product, the higher the price.
To ensure success in selling fruits, the farmer or seller should
consider the following market demands:

1. Buyers select fruits and other products of good quality,


usually based on size, shape, and appearance.
2. Good quality fruits have the same appearance, size, stage
of maturity, state of freshness, and shape.
3. Fruits should be in their freshest state when being sold.
They can command higher prices.
4. Pack fruits properly in good containers to maintain their
freshness and to avoid cuts, bruises, and blemishes.
5. Price your products based on the current price on the
market. Going with the current price makes your product
competitive. Generally, when products are sold during the
peak season, if your products are of superior quality, you
can demand a higher price . Many consumers prefer to
pay a higher price if they feel they are getting their
money’s worth.
Ways of Marketing a Product

1. Retail- This refers to the sale of goods in small quantities directly to


the consumer.
2. Wholesale- This is the sale of goods in a relatively large quantity to be
retailed by others.
3. Consignment basis- This is an agreement to supply goods for a
definite price and at a specific time.
4. Announcement of products to the public.
5. Direct selling to the market place.
6. Selling through cooperatives.
7. Selling by wholesale is advantageous over the retail method because
the producer has a sure market for his products.
8. The retail method, however, is better because farmers earn more
profits this way.
9. Marketing through cooperatives is the newest practice. Farmers from
cooperatives in order to earn higher profits, while consumers get the
product at a lower price.

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