Graphology Framework
Graphology Framework
Framework
Uppercase text
Lowercase text
Of course, it is not acceptable merely to
comment that the letters on this text are a
mixture of upper and lower case words.
You will have to say what effect these
features have.
For example:
“The main focus of the text is the initial
headline – “BUSH KNEW”, the use of
upper case letters adds emphasis to the
statement and lets the reader know what
the article is about.”
What could you say about the other
examples pointed out?
Mentioning what font the text is presented
in is also useful, although you are not
required to know various different font
types e.g. Tahoma, Palatino Linotype,
Times New Roman
Also mention the font size
And also the font style, is it in bold,
underlined or in italics
You will also need to mention graphemes
Graphemes are the letter or letter combination
that make up a sound (phoneme)
So for example:
Grapheme
Grapheme
From the example given,
you can see that ‘AR’ are
both graphemes, BUT, they
represent two different
phonemes
The AR in HARLEY is a
different sound to the AR in
EARL
There is much to say about
graphemes as the entire
text is made up of them!
However in the exam it is
better to comment on a few
related examples or
graphemes that are unusual
For example:
Grapheme of EZ used instead of
ES – can tie this in with lexis
Punctuation is a key feature of any written text
and it is important to mention this within the
graphology framework
For example:
Short, concise
paragraphs
White space
making the
Columns – showing clearly ordered text
advert look
uncluttered
Finally the last things you need to mention
regarding the graphology framework are:
Use of colour
Logos
Drawings
Photographs
Captions
Diagrams
Charts
Pink – the
colour of love
(softness) Drawing of a
heart
Mocked up
photograph
Now you have the tools to analyse a text
using the graphology framework!
The End!