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Consumer Behavior Choice Process

This presentation discusses wristbands and their consumption. It summarizes that wristbands are used mainly by youth as a fashion item that can express style, friendship, and trends. While some may use wristbands regularly, others only use them occasionally for gifts or special occasions. Customers' relationships with and satisfaction of wristbands can depend on factors like who gave it, what brand it is, and whether it meets expectations for quality and durability. Overall, wristbands have evolved from a sports item to a popular fashion accessory, with brands playing a key role in changing perceptions and normalizing their regular use.

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Mohit Malviya
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58 views8 pages

Consumer Behavior Choice Process

This presentation discusses wristbands and their consumption. It summarizes that wristbands are used mainly by youth as a fashion item that can express style, friendship, and trends. While some may use wristbands regularly, others only use them occasionally for gifts or special occasions. Customers' relationships with and satisfaction of wristbands can depend on factors like who gave it, what brand it is, and whether it meets expectations for quality and durability. Overall, wristbands have evolved from a sports item to a popular fashion accessory, with brands playing a key role in changing perceptions and normalizing their regular use.

Uploaded by

Mohit Malviya
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presentation on CB

Mohit Malviya
Shailash Patel
Varun Rai
Sunil Singh Baghel
WRIST BANDS

1. Describe the consumption experience…


• Consumption experience can be determined in the
form of life style, fashion, symbol for friendship, joy,
cool and trendy

2. How often is the product used or consumed?


• It is a product which is not so often used. Again, it
depends upon the consumer like they are purchasing
for gift purpose, friendship day etc.
3. Who uses it? When? Where? How often?
• Mainly youth. It can be used anytime as it is related to style.
Can be used anywhere, it depends. Person can wear it 365
days in an year, depends upon him

4. What feelings and opinions surround the consumption


experience?
• Love, joy, style, fashion, friendship, passion, brand, luck
factor for any game, emotion, sorrows etc

5. What Type of relationship does the customer have with


the product or service?
• It depends, if the band is given by a girlfriend it will depict
the symbol of love but if it is purchased then the
relationship will differ or if it was gifted
6. How long has the relationship been going on? How
has it evolved and changed over time?
• Wristbands came into existence from sports like
Tennis, it has evolved from sports to a
fashion/style/daily use product. Today, companies like
Nike, Adidas, and Reebok are manufacturing this
product because of its evolution and its usage as a
sports as well as fashion product
7. What Terms best describe the relationship: good,
bad, mixed, ambivalence, dependency, casual,
partners, exploited, exploitative, good friends? What
Kinds of things have gone wrong in the relationship?
• Different relationships has different views and it changes
the terms of relationships which describes the product.
Ex: Friend, Girlfriend (She has given the gift, the
relationship was good but after break-up the relationship
changes with the product as bad), Gift, Self-Purchased,
Seen somewhere, purchased because of celebs like Rafael
Nadal.
Things had gone wrong in a way like Tiger Woods
endorses the wrist band of Nike and he has engaged in
some controversies then the perception towards the Nike
wrist band for the customers will also change
8. Stock outs, unavailability of parts or service,
inappropriate communication, quality lapses,
violations of norms or expectations or values? What
Positive surprises have occurred?
• These things does not affect because there it is not a
high involvement products and it is not a necessity
for anyone

9. Exceptional service, welcome communication,


performance above expectations, affirmation of
values. Is the customer satisfied or dissatisfied with
the product or service?
• Quality, brand and colors are the only parameters
through which customers gets satisfied or dissatisfied
10. What Factors influence the level of felt (dis)
satisfaction? How were expectations formed? Did the
product exceed them or fall short? How? What is the
meaning of this product or service to the customer?
• Quality, brands and color are the only factors from
which customers can be dissatisfied.
• Here expectations are formed for quality and durability.
• Some people believe this product as a good luck charm
mainly players, if they win regularly product is
exceeding expectations and if they are loosing then the
expectations are falling short. It has different meanings
for different people for different things.
11. How does the product fit into the consumer’s life?
What role does it play? What role does the brand
play in all of this?

• It fits as a trend in the form of fashion which is going


on as well as deep relation with sports. It has different
roles with respect to different people.
• Brand plays a very crucial role for this because they
have created a single platform for each and every one.
The wrist band which Michael Schumacher wears of
Adidas or Nike, any other person can also wear.
• Brands has changed the perception of people towards
wrist bands and converted them into a product which
can be used daily.

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