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Product and Service Design

The document discusses product and service design. It explains that product design determines unique product characteristics while service design plans infrastructure and interactions to improve service quality. The document then lists what product and service design do, reasons for redesign, objectives focusing on customer satisfaction, and legal/ethical considerations. It also covers topics like standardization, mass customization, reliability, product development phases, and differences between service and product design.

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Ronaldo Convento
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2K views25 pages

Product and Service Design

The document discusses product and service design. It explains that product design determines unique product characteristics while service design plans infrastructure and interactions to improve service quality. The document then lists what product and service design do, reasons for redesign, objectives focusing on customer satisfaction, and legal/ethical considerations. It also covers topics like standardization, mass customization, reliability, product development phases, and differences between service and product design.

Uploaded by

Ronaldo Convento
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRODUCT AND

SERVICE DESIGN
P R E S E N T E D B Y:
AICEL L. LLAGAS
S H A N G I L B E RT
C O RT E Z
Product Design is the process of deciding
on the unique characteristics and features
of the company’s product.

Service Design is the activity of planning


and organizing people, infrastructure,
communication and material components
of a service in order to improve its quality
and the interaction between the service
provider and its customers.
PRODUCT AND SERVICE
DESIGN
What product and service design
do?

 Translate customer wants and needs into product


and service requirements.
 Relate existing products and services.
 Develop new products and/or services.
 Formulate quality goals.
 Formulate cost targets.
 Construct and test prototypes.
 Document specifications.
Reason for Product and
Service Design or
Redesign
 Economic
 Social and Demographic
 Political, Liability
 Competitive
 Cost or Availability
 Technological
OBJECTIVES OF PRODUCT AND
SERVICE DESIGN
The main focus of product
and service design is
customer satisfaction .
Hence it is essential for
designers to understand
what customer wants and
design with that in mind.
Primary focus
Customer Satisfaction

Secondary focus
Function of Product/ service DESIGN FOR OPERATIONS
Quality
Cost
Profit
Appearance
Ease of function/assembly
LEGAL, ETHICAL AND
ENVIRONMENTAL ISSUES
Designers must be careful
to take into account a wide
array of legal and ethical
considerations. Moreover,
If there is a potential to
harm the environment
then issues become
important.
STANDARDIZATION
 Refers to the extent to
which there is absence
of variety in a product,
service or process.
Organization generally want designers to
adhere to guidelines such as the following:

 Produce designs that are consistent with the


goals of organizations.
 Give customers the value they expect.
 Make health and safety a primary concern.
 Consider potential to harm the environment.
DESIGNING FOR MASS
CUSTOMIZATION

 Allows a customer to design


certain features of a product
while still keeping costs closer to
that of mass produced
products.
Two several tactics of
mass customization

 Delayed differentiation
 Modular design
Reliability

 is a measure of the ability


of a product, a part, a
service. Or an entire
system to perform it’s
intended function under a
prescribed set of condition.
Robust Design
 Some products or services
will function as designed
only within a narrow range
of conditions, while others
will perform as designed
over a much boarder
range of conditions.
The Degree of Newness
1. Modification
2. Expansion of an existing
product line or service
offering
3. Clone of competitors
product or service
4. New product or service
PHASES IN PRODUCT DESIGN
AND DEVELOPMENT
• Idea generation
• Feasibility analysis
• Product specification
• Process specification
• Prototype Development
• Design review
• Market test
• Product Introduction
• Follow-up evaluation
Idea Generation
Ideas can come from
a variety of sources.
They can be
1. Supply-chain based.
2. Competitor based.
3. Research based.
DESIGNING FOR
MANUFACTURING

 In this section, you will


learn about design
techniques that have
greater applicability for the
design of products than
the design of services.
Concurrent Engineering

 It is bringing design and


manufacturing engineering
people together early in the
design phase to
simultaneously develop the
product and the processes for
creating the product.
Production
Requirements

 Designers needs to clearly


understand the capabilities of
production (e.g., equipment,
skills, types of material,
schedules, technologies,
special abilities).
Recyling

 Recyling means recovering


materials for future use.
1. Cost savings.
2. Environmental concerns.
3. Environmental reglations.
Remanufacturing

 Refers to refurbishing
used products by
replacing worn-out or
defective components,
and reselling the
products.
Difference between Service
Design and Product Design

 Products are generally tangible:


services are generally
intangible. Consequently,
service design focuses more
intangible factors (e.g., peace of
mind, ambiance) than does
product design.
 In many instances services are
created and delivered at the
same time (e.g., a haircut a car
wash). In such instances there is
less latitude in finding and
correcting errors before the
customer has a chance to
discover them. Consequently,
training, process design, and
customer relations are
particularly important.

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