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Swot Analysis On Moser Baer

Moser Baer India Limited was an Indian manufacturer of digital storage devices like DVDs, CDs, USB drives and flash cards. It had three manufacturing plants in New Delhi and employed over 8,000 people. However, the company faced financial difficulties due to high debt, supply issues, and rising competition from China. It had low market share and growth rate. Ultimately, Moser Baer was ordered to be liquidated due to bankruptcy in September 2018.

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Pooja Meghwal
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246 views14 pages

Swot Analysis On Moser Baer

Moser Baer India Limited was an Indian manufacturer of digital storage devices like DVDs, CDs, USB drives and flash cards. It had three manufacturing plants in New Delhi and employed over 8,000 people. However, the company faced financial difficulties due to high debt, supply issues, and rising competition from China. It had low market share and growth rate. Ultimately, Moser Baer was ordered to be liquidated due to bankruptcy in September 2018.

Uploaded by

Pooja Meghwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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SWOT Analysis of

Submitted by
Pooja Meghwal
Roll no. 82510047
Content
Introduction
SWOT Analysis
Strength
Weakness
Opportunity
Threat
BCG matrix
Conclusion
Introduction

 Moser Baer India Limited was an Indian manufacturer of


digital data storage devices.
 The company was present in over 100 countries, serviced through
15 marketing offices and representatives, and has tie-ups with
other optical media storage manufacturers.
 Its products were manufactured at its three plants in New Delhi,
which employed over 8,000 people.
 
Tagline: “Rewriting the future”
In 2006, the company expanded into the Photovoltaic cells
and Home entertainment industries.
The company was ordered liquidated due to its bankruptcy on
20 September 2018.
Recipient of "Best of all" Rajiv Gandhi National Quality
Award in 2005
The company has won the prestigious JET, JIS and JPEC
certification

 
Former Public company
type

DVD +/- R : dual and single layer,CD-R, Mini CDR and DVDR, Platinum
DVDR/CDR, Inkjet Printable DVDR/ CDR, Rewritable Discs ( RW), Light
Products
scribe Discs, Blu-ray Discs, Perfumed DVDRs, USB Pen Drives, Flash cards,
PV cells, PV modules, Movie DVDs

Annual Revenue
$62.8M
SWOT Analysis
Strength

 This company is an independent power producer and an energy


company.
 Its share capital was more as compare to Dixon Technology,
Micro Electronic
 Total liabilities were less than Videocon Industries
 Net profit increases over the years .
 Compared to Moser Baer, Verbatim Solutions generates $59.9M
less revenue.
Weakness
The company has foreign debt
Over the years [in the last three] that has changed to a
situation when the plant is often shut down because there are
no raw materials
Most of Moser Baer’s supply contracts had to be renegotiated
It had completely underestimated China’s manufacturing
potential, which benefitted from the country’s ability to build
huge factories quicker and cheaper than any other nation in
the world.
Opportunity
It was manufacturing several formats like CD-R, CD-RW,
DVD-R and DVD-RW. At that time,
Flash memory was the next big thing for storage and transfer
Threat
Its sales have stagnated and its cash reserves are totally
depleted. Its market capitalization is merely 5 percent of what
it was five years ago.
Once China came into picture, the cost advantage of Moser
Baer got completely eroded
complicated his life further by suing one of his suppliers, the
REC group.
Relative market share

High Low

Star Question mark


Honeywell Autom
Relative Growth rate

Videocon industries Dixon technology


High

Cow Dog

Videocon industries Moser Baer has low market


share and low growth rate
Low
Conclusion
Moser Baer has fulfilled all its vision and mission
The company was ordered liquidated due to its bankruptcy on
20 September 2018
Due to some decisions its sales was fall down and continue
with that after year 2017 .
Moser Baer Has All But Shut Down
Thank you

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