Chapter 3 (DENOTATION CONNOTATION)
Chapter 3 (DENOTATION CONNOTATION)
Denotation &
Connotation
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Denotation (Ý nghĩa biểu thị)
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positive negative
• faithful • selfish
woman • generous • lazy
• caring • untidy
• loving • talkative
• hard-working • jealous
• prosperity • dirty
pig • wealthy • lazy
• successful • greedy
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Connotation
+ ø -
mother, mom woman witch
slender thin skinny
plump overweight fat
thrifty, frugal tight stingy
relaxed inactive lazy
prudent timid cowardly
inquisitive curious nosy
up-to-date new newfangled
self-confident proud conceited
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Connotation
• The word fox almost always has a
negative connotation in English
when it is associated with any
person who is cunning or
deceitful.
• The word snake?
• The word clever?
In British culture, the word ‘clever’ often
has negative connotation. It suggests
someone who uses trickery, a person who 9
Connotation
• Synonyms, words that have the
same basic meaning, do not always
have the same meaning.
A person wants to be slender but
not skinny, aggressive but not
pushy.
be careful choosing words because
many so-called synonyms are not
really synonyms at all.
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Connotation
• To understand the connotations of a
certain word in a certain language
properly, we have to take into
consideration such as:
– age, sex
– level of education
– social economic status, cultural factors
– speaker – hearer relationship,
communicative situation
– speech community, ethnic group
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Cheap
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Why doesn’t it sound good?
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More examples
• A dog connotes shamelessness and
an ugly face.
• A dove implies peace and gentility.
• Home suggests family, comfort or
security.
• Pushy refers to someone loud-
mouthed and irritating.
• Mom and Dad when used in place of
mother and father connote loving
parent.
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Main features
DENOTATION CONNOTATION
emotions and/or
what a lexical attitudes towards
item means what a lexical
item refers to
marriage
peripheral,
social, 16
Kinds of sense
Primary sense Secondary sense
- meaning listed first - other meanings of
in the dictionary the same word
- citation meaning - in the context
- in isolation - additional meaning
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Kinds of sense
Literal meaning Figurative meaning
basic meaning of a vivid mental images
word
e.g. wing
- two wings of an - spread his wings =
airplane extend his activities
- the east/west wing of - wait in the wings = is
the house ready to replace
- the left wing of the
car
- the radical wing of
labor party 19
Explain the meaning of the following
sentences.
1. When he gets going, Jack is a
streak of lighting.
Jack is very fast.
2. The man is a demon for work.
The man is an energetic
person who works very hard.
3. The wind howled angrily
around the house all night.
The wind blew strongly.
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Explain the meaning of the following
sentences.
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Taboo
• A taboo word (a “dirty”
word/expression) refers to a taboo
act or behavior in a society, a culture
or a speech community.
• The taboo word has a negative
connotation.
• When an act is taboo, reference to
this act may also become an
unpleasant distasteful notion.
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Taboo
• We should avoid using them in our
communication.
• We shouldn’t pronounce them in
public and write them in essay.
• We have to use substitutes, other
words in the same language.
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Taboo
• Taboos can include restrictions on :
– sexual activities
– showing body parts
– the use of offensive language
– gestures
– any racial differences talk
– slavery
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Euphemism
- the use of pleasant , mild or
indirect words or phrases in
place of more accurate or direct
ones
- euphemisms used for talking
about something unpleasant or
improper in a nicer way.
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Euphemism & Taboo
• passed away /did not make it /be laid to
rest= die.
• little boys room /ladies’ room = toilet
• senior citizen = old person
• mentally challenged/physical challenge
= disabled
• full figure = fat
• between jobs = unemployed, jobless
• bun in the oven = pregnant
• that child is a slow learner = stupid 26
Euphemism & Taboo
• He was his majesty’s guest for 2
years. (He was in jail for 2 years.)
• I’m pro-life = I oppose abortion.
• I’m pro-choice = I support abortion.
• hard of hearing = deaf
• criminal assault = rape
• senior citizens = the aged
• odour = stink
• love child = bastard
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The End
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