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ASSIGNMENT
ON
RED HAT
CLOUD SERVICES
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INTRODUCTION
Cloud service providers (CSP) offers network services,
infrastructure, or business applications in the cloud

Benefit of using a cloud service provider comes in

efficiency and economies of scale

There are several different forms of services that can

be used “in the cloud” by CSPs –
• Software as a Service (SaaS)
• A computing platform for developing or hosting
applications, known as Platform as a Service (PaaS)
• An entire networking or computing infrastructure,
known as Infrastructure as a Service (IaaS)
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• Red Hat, Inc., founded in 1993, is an

American multinational software company
• Provides open-source software products to
the enterprise community
• Red Hat creates, maintains, and
contributes to many free software projects ABOUT THE
• Red Hat is the second largest corporate
contributor to the Linux kernel version
4.14 after Intel COMPANY
• On October 28, 2018, IBM announced its
intent to acquire Red Hat for US$34 billion,
in one of its largest-ever acquisitions
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DRIFT INTO CLOUD BUSINESS
Red Hat CEO Jim Whitehurt realised that to sustain Red Hat needs to expand further beyond the
image of a top Linux company. Red Hat saw early on that Cloud Business was going to displace
traditional IT. So, Red Hat started transitioning into the Cloud Business.

TIME LINE

In 2006, Red Hat bought In 2012, Red Hat finally Red Hat moved into the In 2015, Red Hat to OpenShift, OpenShift
JBoss, a Java-based got traction in the far more open Platform- strengthen its cloud Container 3.5, is all
middleware company, that clouds when it as-a-Service (PaaS) moves bought Ansible. about developing
paved way for Red Hat to committed to the open- market with OpenShift, This gave Red Hat a applications on
become an enterprise source OpenStack. which began in 2011, strong DevOps offering; containers
software stack. has seen a major no other cloud power
Red Hat has adopted rewrite because of the had invested in obtaining To strengthen this Red
By 2008, Red Hat Enterprise OpenStack as the rise of Docker a DevOps program. Hat acquired Codenvy in
Linux (RHEL) was available foundation of its IaaS containers and the 2017, a container and
on EC2 (Elastic Cloud cloud platform, Red Hat emergence of cloud-native
Compute) and came up OpenStack Platform Kubernetes development tool
with DeltaCloud, which (RHOP). company.
failed
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PRODUCT SERVICES STORAGE

 Infrastructure and Management  Consulting  Red Hat Gluster Storage
 Cloud Computing  Technical Account  Red Hat Hyperconverged
 Storage Management Infrastructure
 JBoss Development and  Training & Certifications  Red Hat Ceph Storage
Management  Red Hat OpenShift
 JBoss Integration and Automation Container Storage
 Mobile
CLOUD
 Red Hat CloudForms
 Red Hat OpenStack Platform
 Red Hat Cloud Infrastructure

SERVICE 

Red Hat Cloud Suite
Red Hat CodeReady

OFFERINGS 
Workspaces for OpenShift
Red Hat OpenShift Container
Platform
 Red Hat OpenShift Online
 Red Hat OpenShift Dedicated
 Red Hat OpenShift Application
Runtimes
 Red Hat Quay
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BILLING MODEL
Red Hat relies on Open Source structure as the underlying principle
Service Price
for its services, hence offers services through its portal or their
partner third-party vendors. Red Hat VM $0.064/hour to
$0.109/hour
Red Hat Enterprise $0.193/hour
Red Hat Cloud Access is the program for the subscription-based model Linux on AWS
purchased directly from Red Hat rolled over to a certified cloud
provider and vice versa, including subscriptions for physical machines Red Hat OpenShift Free to $50/month and
that are portable between environments. Enterprise support
Red Hat Enterprise $349
Linux Server
Red Hat Enterprise Linux On-Demand Subscriptions are Red Hat OpenStack $3449 to $4499/
hosted by the partner cloud providers for use within
their cloud. socket-pair./year
Red Hat Enterprise $69.75
Linux on Google
Cloud
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BUSINESS
MODEL
 KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS
Fortune 500 companies belonging to following
8 Community
Red Hat Storage Open source solutions Self-service sectors
CentOS Community OS Platforms Cloud-Linux Distributions 24x7 IT Support Banking
Linux Kernel
Community Middleware Linux Distributions Community Forums Industrial
Secure and Stable
Software Vendors Applications Technologies Personal Assistance Auto-service
Infrastructure-related
SAP Cloud OS offerings Scalable  
Application development
EMC Iaas and PaaS offerings Flexible  
IBM Consulting Services Consulting Reliable  
Investors Support Support and training services Open Source  
OEM R&D Community Building  
Partners Engineering    
Distributors KEY RESOURCES CHANNELS  
Integrators Engineers RedHat.com  
Acquisitions Community Internet  
  Reputation CD  
  Brand License  
  Infrastructure Forums  
  Hardware Consultants  
  Software Certified Partners  
COST STRUCTURE REVENUE STREAMS
High Engineering Cost Free Software
High Customer Service Cost Training/RHCE certifications
Low Community Maintenance Cost 24/7 Subscription-based customer support
Legal Costs Professional Quality Assurance
Marketing Freemium Model
    Open Source with Subscription Support
    Training
      Intergration Services
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CUSTOMERS SERVED
 Red Hat is best known for leadership in the Linux communities that drive the flagship product, Red Hat
Enterprise Linux, including the role as a top contributor to the Linux kernel

 Red Hat contributes to many more projects like Fedora, OpenJDK, Wildfly, Hibernate, Apache ActiveMQ,
Apache Camel, Ansible, Gluster, Ceph, ManageIQ and many more

 By using open source innovation, it helps customers drive innovation in their own business

 Customers value the open source ethos of transparency, community and collaboration and trust Red Hat to
work in their best interests

 Government agencies and companies emerging tech, finance, healthcare, and other industries use Red Hat
products and services to overcome big challenges
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MAJOR CUSTOMERS LIST
MANAGE AND
OPTIMIZE THE IT INTEGRATE APP ADD AND MANA BUILD MORE MO
S, DATA, AND PR GE CLOUD INFR DERN APPLICATI AUTOMATE I.T
OCESSES ASTRUCTURE ONS
 TransUnion  Avianca  BBVA  Amsterdam  Cox Automotive
 BSE  Atos  Insurance Airport Schiphol  Herzog
 Brinker  UPS Australia Group  Amadeus Technologies
International  Aviva Asia Limited  Barclays  British Army
 Paddy Power  Argentina’s  Lenovo  Intermountain
Betfair National Healthcare
Migration
Department
 Lotte Data
Communication
Company
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LONG TERM PLANS
 Acquisition of Red Hat by IBM may influence its long
term plans

 Red Hat will be maintained as separate business unit

 Some of the business unit of Red Hat may be

scrapped

 Building an open hybrid cloud is perhaps the most

strategic decision

 The choice will determine the organization's

competitiveness, flexibility, and IT economics for the
future

 Cloud delivers strategic advantages to the business

by redirecting resources from lights-on to innovation.

 Only an open hybrid cloud delivers on the full

strategic business

 Red Hat plans to deliver such services to different

businesses and clients so that they can build their
hybrid cloud and can transform their business
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Thank You