Total Quality Management
Total Quality Management
Management
Total Quality Management
Is a customer oriented management
philosophy and strategy. The word TOTAL
implies that all member of the organization
make consistent effort to achieve the
objective of customer delight through
systematic effort for improvement of the
organization.
Continuous Preventive Action
Corrective action is a post-mortem. What is a
corrective action? When the product or services
is delivered, if the customer finds defect or
faces problems. Then the deficiency are
registered and corrected by the organization.
Corrective action is better than no action at all.
Prevention is better than cure – there are two
ways of handling problem, one is to cure and
the other is to prevent it.
One shot prevention is not good enough – no
organization can afford to stop after taking
one or two preventive action. If they do so,
the quality of product would decline and no
amount of corrective action will help. The
organization will earn a bad reputation.
Care for little things and accumulate
gains
Every employees should take care to maintain
every tool whatever maybe its cost or
importance.
Every tool used should be maintained
Improved Productivity
Stay in business
needs.
Develop processes, which are able to produce
forces.
Phillip B. Crosby (1926)
Crosby was Vice President of International
Telephone and Telegraph (ITT)
His 4 absolutes Quality are very relevant to
TQM.
Crosby four absolute of Quality
Quality is conformance to requirements,
nothing more or nothing less certainly not
goodness or elegance.
Quality has to be achieved by prevention and
not by appraisal.
The performance standard must be zero
non- conformance.
Armand V. Feigenbaum
He was the President of American Society of
Quality Control ( 1961-1963)
Feigenbaum cycle time reduction
methodology
Define process.
List all activities.
Flowchart the process.
List the elapsed time for each activity.
Identify non- value adding task.
Eliminate all possible non-value adding tasks.
Kaoru Ishikawa (1915-1989)
A Quality guru from Japan.
he strongly advocated the use of cause and
effect diagram.
He developed the Fishbone or Ishikawa
the product.
Quality of Conformance
This indicates the consistency in delivering
the designed product. Product quality in turn
depends on the quality of all processes in the
organization.
Quality of Performance
It is an indicator of the performance of the
end product. This in turn depends on the
quality of design and quality of conformance.
Quality of Service
Selling a product is not the end of the
business. It is the quality of associated
services rendered that value to the product.
Quality of service involves all activities that
will enable the customer to procure and use
the product without any hassles.
Building quality into the product
requires the following:
Quality of Design
Quality of Conformance
Quality of Performance
Quality of Service
Quality of Design
It refers how well the product or service has
been designed to meet the requirements of
customer and add value to all the
stakeholder. The stakeholder for any
organization are:
1. customer
2. employees
3. supplier
4. owner
5. society
Cost of Quality
The sum of costs incurred by an organization in
preventing poor quality. These are essentially
three types of quality cost:
1. PREVENTIVE COST
- are the planned cost incurred by an
organization to ensure that no defect occur in any
of the stages such as design, development,
production and delivery of the product and
services. They are incurred to reduce the
inspection as well as the failure cost.
2. Appraisal Cost
inspection.
3. Failure Cost
- are incurred by organization because the
product or services did not meet the expected
requirements and the product had to be fixed
or replaced or the service had to be repeated.
- the failure cost are due to the incurred
failure of the organization to control defects in
the product.
Classification of failure cost:
Internal Failure Cost
- include cost of every failure that takes place
before the product is delivered to the customer.
1. Rejected materials
2. Rejected piece of sub- assemblies
3. Rejected product at final inspection.
4. Scrap on account of poor workmanship.
5. Overtime due to non-conforming product.
External Failure Cost
-these are on cost of the failure of the product
after its delivery to the customer.
1. Warranty cost
2. Free replacement given due to failure of items
supplied.
3. Cost incurred to travel to customer site for
repair.
4. Cost of product returned.
5. Cost of customer complaints administration.
6. Cost of customer follow-up and field service
department.
To accomplish
“
great things, we
must not only act,
but also dream;
not only plan, but
also believe.”
Leadership
Total Quality Management is a way of managing
an organization with the objective of carrying
out right the job right – the first time and every
time.
In the Quality, there is a thumb rule called
system.
Top management should also have faith in the
following to build quality values in the
organization.
Customer are the only reason for being in
business and hence they should be delighted.
Zero defect is possible to achieve
Teamwork results in a win-win situation.
CEO has to lead the quality movement.
Proper communication is essential.
Continuous improvement is needed in
processes.
Deming 14 points for top
management
1. create constancy of purpose for
improvement of product and services.
- Quality
- Price
- Delivery
- Services
5. Constantly Improve the system of
production and services.
wrong way.
He is not proud of the job he is doing.
He does not get appreciated when he does it right.
Problems of not Doing it Right
Not doing it right ever.
Leads to unnecessary expenditure.
Increases the Failure cost.
Demotivates employees.
Causes hassles to employees and customers.
Brings down the reputation of the
organization.
Leads to schedule slippages.
Increases scrap leading to more cost.
Basic Requirements for DIRFT
Right the First Time and Every Time.
Set Right Goals.
Select Right Personnel.
Establish Right Decision.
Choose Durable Raw Materials.
Choose Right Machinery
CARE FOR LITTLE THINGS AND
ACCUMULATE GAINS
Caring with small things – every employees
should take care to maintain every tool
whatever maybe its cost or importance.
Communicate with junior employees.
Keep on accumulating – the management
Measure 3 P’s
Process
Personnel
Product
Ensure Economic Performance
All activities should lead to better economic
performance in the long run. The goal of an
organization should be higher return of investment
(ROI)
PERFORMANCE.
- STAKEHOLDER WILL UNDERSTAND ECONOMIC
BETTER.
Process
Product
Personnel
organization.
Formulation of measure for service quality is
parts.
Continuously increase sub-contracting
Customer Satisfaction
Semi-finals
“One customer, well
taken care of, could
be more valuable
than $ 10,000
worth of
advertising.”
-Jim
Service Quality
SERVICE – the result generated, by activities
at the interface between the organization and
the customer and by the organization’s
internal activities, to meet customer needs.
Feature of service
SPEED
the organization.
Employee Involvement
50 per cent of problems are due to
misunderstood requirements
50 per cent of the defect are caused due to
misunderstanding of the requirements. This
statistics may also apply equally to any other
service industry.
The contractual requirements could
include the following parameters
Quality
Time schedule for
delivery
Price
Services
Documentation support
Training support
Non- contractual expectation
Quality
Implied requirements
Value for the money spent
Environment of conducting business
Customer service
attributes
C for CARING
The customer service employees should not
only be , but perceived to be very interested
in finding out the real needs of the customer
and help them to buy what they really intend
to buy, product or service.
O for OBSERVANT
Each Customer service personnel should be a
good observer. The customer contact person
should pay attention to the body language of
the customer and should be able to read their
requirements.
M for MINDFUL
The customer contact employees should be
sensitive to the urgency and expectation of
the customer. Treat the customer with due
respect and give them the feeling that they
are always right.
F for FRIENDLY
They should give as much information as
possible to the customer and greet them with
a smile. All these small things will improve
the relationship with the customer and
retaining the customer for their lifetime.
O for Obliging
The customer contact employees should
answer the customer queries even in such
cases , as it may add to the marketing effort
of the organization.
R for Responsible
It is very important that the organization feels
the responsibility of fulfilling the quality
requirements, time schedule requirements,
delivery requirements and service
requirements as well as price requirements.
T for Tactful
The customer is supreme but it does now
mean that they cannot be wrong. The
organization should tactfully handle such
situations. Tactful handling of customer will
make the customer understand and
cooperate in completing the jobs
successfully.
Employee Involvement
To make them work, the management do the
following:
Reward
Coerce
Intimidate
Punish
No initiative
Do not take responsibility
Need security
Theory Y
Douglas McGregor is the author of Theory Y.
- want to learn
Work is a natural activity
ESTEEM NEEDS
LOVE NEEDS
SAFETY NEEDS
PHYSIOLOGICAL NEEDS
SELF ACTUALIZING NEEDS
3. Kind of supervision
4. Working condition
5. Interpersonal relations
6. Salary
7. Status
8. security
Motivation
1. Achievement
2. Recognition
3. interest in the task
4. responsibility for enlarge task
5. growth and advancement
Motivational Technique
It must be realized that all the employees do
not fall into one category. It is important to
realize that each person develop certain
attitude depending on his/her current
background. It is a challenging task of the
leader to bring in harmony in the
organization. Each human resource has to be
looked at, coached, motivated and enabled to
be a performer.
TEAMWORKS
Every organization may start initially with one
person or a few people. Each person has to
contribute to the business output of the
organization. Therefore, it is amply clear that
teams are made to do work, which individuals
can’t. It is very logical therefore that team
members have to work together, in the
interest of the organization in fulfilling the
basic expectation of the employees.
Why teams?
Personnel are added in the organization to do
more work. Each person has to contribute to
the business output of the organization. Each
person is recruited for a specific job. Teams
are formed to fulfil the objective.
Teams can have the following
benefits
Achieve dramatic result, which individual
can’t
Make best use of skills of each member of the
team
Make right decisions
Get more employment and job satisfaction
Teamwork is not a natural human
function
One may find that the team member are
incompatible and it is very difficult for them
to work together. Therefore, every effort
should be made to put together compatible
person as a team. Some employees may try to
disrupt teamwork, some employees may like
to work alone.
Can the Japanese success be
repeated?
Why only the Japanese can practice teamwork and
not the other management of the world. Expert
believe that teamwork is possible in Japan , as
there is no diversity among employees. This maybe
one of the reason for the success of the Japanese
team, but the major factor for the Teamwork
elsewhere is the Organizational Culture. The Top
management should always encourage teamwork
and discourage individualism in organization. By
working as a team the bright individual will be able
to contribute for the organization.
PDCA for Training
PLAN FOR TRAINING
trust them
Provide support and tools wherever required
materials
Procedure for the receipt of materials
Output of the Process
The product or services to be delivered
Documents to be delivered
The specification for all the above
Method for measurement for verifying
STREAMLINE
STRENGTHEN
SYNERGIZE SIMPLIFY
STANDARDIZE
4years.
In 1988, Motorola received the first Malcolm
DMAIC Analyz
Methodol
ogy e
Contro
l
Improv
e
DMAIC MODEL
Step 1: Define
This is the first phase of the process
improvement. It is similar to the plan phase
of PDCA cycle. During this phase, the six
sigma process is defined.
Critical to Quality ( CTQ ) – refer to the
improvement projects.
They train black belts and green belts and
unwanted processes.
Continuous improvement.
Reducing the level of wasted materials, time
and effort.
Increasing efficiency of production process.
Just-in-Time can be practiced by defining and
implementing several concept
Kaizen
Team work
Multi function work force
Optimizing plant layout
Eliminating waste
Reduces set up time
Kanban
Material requirement planning
Involvement of people
Plant optimization
Benefits of Just-In-Time
Reduction of waste
Reduction of Work-in-progress
Establishing proper customer supplier relationship
Reduction in lead time
Less inventory of raw materials
Improvement in flexibility
Lower cost and high productivity
Enhance customer satisfaction
Improved employee morale
Reduced space requirements
Improved productivity and improved quality
Lean Manufacturing
The International Motor Vehicle Program was
created at MIT USA to study the technique
used in automobile production around the
world. IMVP researcher JOHN KRAFCIK
commented that the Toyota System was lean
because of the following reason:
“ Half the human effort in the factory, half the
manufacturing space, half the investment in
tools, half the engineering hours to develop a
new product in half the time. also, it requires
keeping far less than half the needed inventory
on site, result in fewer defects and produces a
greater and ever growing variety of products.”
Lean Manufacturing addresses efficient
management of factories.
It is an application of more efficient method
changes quickly
Facilitate the methods of achieving and
information
Provide quick response to change
Avoid overproduction
Minimizes waste
Control can be maintained
Delegates responsibility to line worker