FOUNDER, CHAIRMAN, CEO, PRESIDENT

amazon.com

JEFF BEZOS OR
JEFFREY PRESTON BEZOS
Early Life

 Born on 12th Jan 1964 In Albuquerque, New

Mexico
 Parents Jacklyn Gise Jorgensen – Ted
Jorgensen
 Jacklyn Gise married Macgue Bezos
 Siblings
 Grandparents in Ranch, Texas
School Life

 Showed high intelligence and distinct

aptitude for science
 Wanted to become Astronaut or Physicist
 Intellectually Gifted….Silver Knight Award
 Created alarm to keep siblings away from his
room
 Taught Students for
Money….DREAM(Directed Reasoning
Method)
Life At Princeton

 Selected theoretical Physics

 Changed Majors to Computer Science and
Electrical Engg.
 In 1986 graduated as Summa cum laude…
with highest praise
Work Hard, Have Fun, Make History

 Fitel, 1986
 Not Only Coding but also in business plans
 Bankers Trust, 1988
 In 1990, Youngest Vice President Of the
Banker’s Trust
 D.E Shaw, Newyork, 1990
 In 1992, Youngest Vice President Of D.E Shaw
 In 1994, Senior Vice President
Marriage
 He believed he is “Kind Of Goofy”
 Married Colleague at D.E Shaw, “MacKenzie”,
1992
 MacKenzie, Class Of 1990, Princeton
University
The Wake Up Call

 The Arpanet, U.S Defence

 Internet Growing at 2300 percent per year,’dot com’,1994
 Research, Mail Order Companies
 Books…as they offered so much selection
 CLBooks.com, Books.com
 Books….No Complete Catalog
 Los Angeles Conference
 Internet, Endless Space
 Wrote Business Idea
 Talked To David Shaw, his boss at D.E Shaw
 Left for Seattle,Washington….Master Plan
 my s e lf f or
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 The Dreamer And The Doer
 July, 1995, Seattle, Washington
 Bezos's parents supported his decision, investing the
$300,000 they had saved for retirement in their son's
venture
 Amazon.com was made available to consumers in every
state and 45 other countries. Sales were immediate
 Started from a Garage
 The Online Book Store…120000 books
 Amazon.com…the name
 The Logo
 c re a t e
u c o ul d
le s s yo h ug e
“U n w it h a
e th i n g fo r th e
som p o si tio n
asy
lu e p ro l d b e e
v a , it w o u
to m e r h e o ld
cus t o d o it t
r t h e m
fo
w a y ”
Path To Success
 In First Full financial year amazon generated $15.7
 As a result of publicity by media the consumer’s base rapidly increased
 In 1997, launched itself on Stock Market
 In October 1997 Jeff Bezos himself hand-delivered Amazon’s 1-millionth
order to a customer in Japan. 
 One year after launch of amazon.com, the company added CDs and videos
to its website
 Company was growing very fast, not in terms of profit but customers, at
that time, t-shirts of the company read “Eat another hot dog, get big fast!“
 The end of 1999 saw annual sales reach $1.6 billion and on 10 December,
Amazon’s stock closed at an all-time high of $106.69. And in the same
month, Time Magazine named Bezos "Person of the Year," calling him the
"King of Cybercommerce."
The Low - Time

 Amazon Fired 150 employees as reorganization plan

 Reported loss of $323 million
 By summer 2000, Share prices fell by almost 70%
 Analysts began criticizing amazon for venturing into
too many products
 Company was given labels like “amazon.toast”,
“amazon.bomb”, collapse of world’s largest e-tailer
was then predicted
 In 2001, amazon reported huge loss of $1.4 billion,
worst ever performance, it was head turner
Working On Getting back the
Market
 Restructuring of the company was done
 Around 1300 employees were laid off(about 15% of the
total work-force)
 Two warehouses including the one at Seattle were closed
 Unprofitable products were seized
 Focus was on Storage, Packaging and Delivery
 Boosted online offers by becoming an online shopping
portal
 Competed with eBay through auctioning in partnership
with Sotheby’s and Toy “R” Us
 By the end of 2001, amazon reported a profit of $5 million
 t h as
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Amazon.com

 One of the Largest Online e-tailer…sells what not

 One of the Worlds Most Customer Centric Company
 452 goals this year…162 cutomer centric
 Centres in Canada, United Kingdom, France, Japan,
Germany, and China
 2009, UK’s favorite music store
 User Reviews…one of a kind
 Prices are not based on customer demographics
 Keeps Innovating…KINDLE
 World’s 5th most Admired Company, Fortune Magazine
Bezos At Work

 Tradition of visiting centres

 Demanded quick turnaround time for the completion of
projects
 Weekly management meetings
 Just Do It program, also awarded for innovation to employees
 White boards in elevators
 Conserving money for things that matter
 Employees as family
 Kids at work places
 Two-pizza Team
 Goal setting
Jeff Bezos, The Entrepreuner

 Buoyant Personality…cheerful
 Business savvy…knowledge
 Visionary
 Believes in innovation…didn’t fear trying and failing
 Non-Corporate Personality
 Common man…Very simple…No Style
 “Turned Up a notch” personality in public…a little
increase
 Laughs Loud and freely
Not Only amazon.com

 Teaches Business At University Of

Washington
 Blue Origin, 2000, Reusable Rocketships for
Outer space tourism
 Zappos.com, 2009, online shoe and clothing
Awards and Recognitions

 Time Magazine’s Business Man Of the Year,

1999
 Ranked 17th amongst top 25 worlds leaders by
CNN in 2005.
 Listed on the Forbes richest people in the
world list since 1999 with a multi billion dollar
net worth
Some Controversies

 Patents
 Trademark infringement
 Sales Tax
 Sale Of Wikipedia material
 Issue Of Copyright with Apple
 Product Available
 Books Removed From Kindle
Thank You!