Securities Market Lecture 3: Primary Market
Securities Market Lecture 3: Primary Market
Securities Market
Lecture 3: Primary Market
MSc. Le Quoc Tuan (Thomas)
Contents
3 Underwriting
Securities Securities
The General Process
1
• Issuing preparation
2
• Distribution phase
3
• Post-offering activities
Underwriting consideration
Self-
issuance
Underwriting
Self-issuance
• Cost of capital is
potentially low
Pros
What to advice?:
Which securities to offer?
How to issue them?
How does an underwriter give advice?
Due Diligence
Cooperate with the firm managers to prepare
appropriate documents for registration
Underwriter
• Best effort
• All or none
• Mini/Maxi
• Standby
Firm commitment
At a predefined price
The
underwriter
makes a
At a predefined amount commitment to
the issuer to…
Maximum if
Sell possible
The
under-
writers Reach a
Sell
commit Minimum
proportion
to
Mini-Maxi
Amount Price Expected Capital Commitment
Issuer
(shares) (VND) mobilized (VND) type
ABC JSC. 20,000,000 12,000 240,000,000,000 Mini-Maxi
Investors
Top 10 Global Underwriters in 2003
(Source: www.publicbonds.org)
Rank Underwriters Underwriting Market share No. of deals
value (%)
(in mil USD)
1 Citigroup Inc 52362.7 13.8 690
2 UBS financial service 44845.8 11.8 842
Inc
3 Merrill Lynch 29421.4 7.8 304
4 Morgan Stanley 26529.1 7.0 274
5 Lehman Brothers 24518 6.5 230
6 Bear Stearns&Co 22402.6 5.9 183
7 J.P Morgan Sec 21377.5 5.6 193
8 Goldman Sachs 20447.2 5.4 176
9 BOA securities 12780.1 3.4 357
10 RBC Dain Rauscher 10735.8 2.8 658
Total Top 10 265420.2 70 3907
World total 379098.2 100 14584
To-do list
Identify the securities to issue
Identify how to distribute
Prepare all necessary documents
Information disclosure and advertising for
the securities offering
Identify the securities to issue
COMPANY
Liabilities
Assets
Shareholder’s
Equity
Credit Rating
Rating S&P Moody’s
Investment grade
Highest grade AAA Aaa
High-grate AA Aa
Upper medium grade A A
Medium grade BBB Baa
Book Building
Auction
Determining the issuing price
One of the most important stage in a securities
offering:
1. Due Diligence
2. Securities valuation
3. Identifying a price range
(Then proceed to either one of these methods)
Road-show and book building to determine the
final issuing price.
Use the auction method.
Eligibility for Public Offering
www.themegallery.com
Public offering criteria
For some countries
Countries Criteria
Minimum Profitability Investors criteria Proportion of
shareholder’s public offering
equity
Thailand 2.4 mil USD 3 years >=600 15%-30%
China 50 mil RMB 3 years Each 25%, 15% if
shareholder shareholder’s
does not hold equity>400
more than0.05% mil RMB
số CP
Korea 5 bil won 3 most recent >= 1000 >= 30% or at
years>= 25% least 300.000
shares
Malaysia 50 mil RM 5 years >= 5 500-1000 >=25%
mil RM
Public offering criteria of Vietnam
Criteria Stock Bond
Shareholder’s ≥ 10 bil VND ≥ 10 bil VND
equity
Performance Positive net income for the Positive net income for the
previous year without any previous year without any
cumulated loss up to offering cumulated loss up to offering
year year and more than 1 year
overdue debt.
Plan to issue Approved by Shareholder’s Approved by Board of Director
and use of Meeting
proceeds
No. of ≥ 100 ≥ 100
investors
Commitment Commitment to make the Commitment to fulfil any duty
securities tradable on from issuer to investors and
securities market 1 year after investor protection/
the offering
Exercise
Exercise 2: (cont.)
The performance of the company in previous years (in
million VND))
Year 2010 2009 2008 2007
3
4
Quiet period(30 SSC receive the full
days of documents registration
processing by SSC)
Public offering full procedure
Phase 1 Phase 2 Phase 3 Phase 4
Sign official
underwriting Collecting
contract proceeds /
Shareholder
end of
Meeting Prepare for
offering
registration Information
disclosure
IPO File for IPO to Share price
committee Forming an SSC stabilizing
underwriting
syndicate
Selling
Chose Shares
underwriter Due End of
and sign diligence syndicate and
memorandum report the
Registration results to SSC
Document
Public offering registration
documents
Include:
Application form for public offering
Prospectus and Audited Financial Statements
Company’s Charter
Decision by Shareholder meeting or BoD
Underwriting commitment (if applicable)
Documents on land use and other documents…
6 sets of documents, 1 original and 5 copies
Registration phase
Types of Other
The
Auction issues in
procedure
structure Auction
• Auction registration
2
4
• Determining the placement results
Fill
Receive Fill
Registration Deposit Bidding form
Bidding form
form
For bonds,
For bonds, 5% maximum of
Total bidding 5 bids; blank
for non -
value competitive
Deposit for the auction
Example:
Mr. Smart is registering for the public offering
auction of Widget. JSC. He intended to buy 10,000
shares. The reserve price is 15,000 VND/share
Mr. Smart have to deposit:
Deposit for the auction
Example:
Congratulation! Mr. Smart won the bid!
He is allotted 10,000 shares at 19,000 VND/share
His final settlement?
Dutch Discriminatory
Auction price auction
(uniform
price
Auction)
Dutch Auction
Fundamentals
The allotted placement is assigned to the
bidders from the highest bids (lowest yield) down
until all of the allotted shares (bonds) are
assigned
The price that each bidder pays is the lowest
price (highest yield) of all the allotted bidders or
last successful bid
Dutch Auction
Example (Shares):
Widget JSC issues 3 million shares with Dutch Auction. The
bidding are as follows:
Example:
Widget JSC issues 3 million shares with Dutch Auction. The
bidding are as follows:
A 6.55 90
B 6.57 120
C 6.59 30
D 7.00 50
E 7.01 120
F 7.02 80
Dutch Auction
Example (Bond)
Vietnamese government issuing 300 billion VND in bonds
with Dutch Auction. The biddings are as follows (in billion
VND):
Bidder Yield (%) Value Cumulated
A 6.55 90 90
B 6.57 120 210
C 6.59 30 240
D 7.00 50 290
E 7.01 120 410
F 7.02 80
Dutch Auction
A 7.00 110
B 7.10 60
C 7.15 120
D 7.20 80
E 7.30 100
Discriminatory price auction
Bond:
Sodeepin Debt. JSC issues 300 billion VND in bonds
with Discriminatory price auction structure. The biddings
are as follows (in Billion VND))
Bidders Yield (%) Value Cummulated
B 7.10 60 170
D 7.20 80 370
E 7.30 100
Discriminatory price auction
All bidders that bid lower than 7.20% are allotted
bonds.
The results of the auction:
Winning A B C D Total
Bidders
Value (in 110 60 120 10 300
billlion
VND)
Yield (%) 7.00 7.10 7.15 7.20
Other issues in Auction
0% yield bidder
F Non-competitive 40
Competitive & Non-competitive
bidding
The Abou TaG Obankrupt Government issues 400 billion
VND in bonds in which 50 billion VND was reserved for
non-competitive bidding. The biddings are as follows:
F Non-competitive 40
Competitive & Non-competitive
bidding
Case 1: Dutch Auction
350 billion VND of bonds for competitive bidders is allotted at
7.11%, bidder D is only allotted 30 billion VND.
50 billion VND of bonds for E, F is also allotted at 7.11%, The
value is divided between those two:
E is allotted: 60/100 × 50 = 30 billion VND
F is allotted : 40/100 × 50 = 20 billion VND
Competitive & Non-competitive
bidding
Case 2: Discriminatory price auction
350 billion VND of bonds for competitive bidders is allotted at
each bidder’s yield, bidder D is only allotted 30 billion VND.
50 billion VND of bonds for E, F is allotted at average winning
yield:
Average winning yield =(90 × 7.05+110 × 7.07+120 × 7.09+30 ×
7.11)/350 = 7.08%
The value for E and F is as Dutch Auction:
Bidder A B C D E F
Yield (%) 7.05 7.07 7.09 7.11 7.08 7.08
Value 90 110 120 30 30 20
(billion
VND)
www.themegallery.com Company Logo
Allotment at lowest winning
price/highest winning yield
Provided that an auction is over and here is the
result (in Billion VND)
Unit A B C D E
www.themegallery.com
Secondary Offering
Our parameters:
P0 = 23,500 VND
p = 11,200 VND
N:n = 5:1
n = 118,570 shares
Solution 1:
P1 = 21,450 VND
Qm = P0 – P1 = 2,050 VND
Solution 2:
P1 =
In which:
Qc: The right of bonus
P0: Market price before ex-date
P1: Market price on ex-date
N: No. of shares issued
n: No. of bonus shares
Capitalization Issuing
Exercise
Hoang Anh Gia Lai Group (HOSE: HAG) announces their bonus
shares issuing as follows:
The record date: 21/1/2011
The Ex-date: 19/1/2011
- Issuing ratio 2:1 (shareholder gets 1 bonus share for every 2 shares
he/she is owning)
The bonus shares are issued based on 40% from capital surplus
and 60% from retained earnings.
The market price for HAG before the Ex-date: (in thousand VND)
Date 14/1 17/1 18/1
Closing price 78.5 79.5 80
How is the HAG stock diluted?
Stock dividend
Solution:
P0 = 15,200, N:n = 100:15
D = 1,500 VND
N(P0 – D) + n.p
P1 = = 13,217 VND
N+n
Special cases of follow-on
offering
Follow-on offering of different kind with the same Ex-date
Formula: