Student Name MOHAMMAD IMLAQ ( 伊姆拉克）

Student ID 2019100842
Student of Master in Tourism Management
Course Global Tourism Market
Instructor Qingyu Sun Laoshi ( 轻宇 )
Institute International Institute of Chinese Language and
Culture
School School of Tourism and Hotel Management

University Dongbei University of Finance and Economics

1. Tourism Market of Pakistan
Topics
2. Pakistan International Airline(PIA)
Introduction of Pakistan
Official Name Islamic Republic of Pakistan

Founder Quaid Azam Muhammad Ali

Jinnah
Total Area 881,913 km²(340,509 sq mi)

Capital Islamabad

Population 212.7 Million (2018) 97%

Muslim 3% Other

Independence day 14 August 1947

Official Languages Urdu, English

Currency Pakistani Rupee

 Provinces and administrative areas of Pakistan

Pakistan

1. Punjab 2. Khyber Pakhtunkhwa

5. Gilgit Baltistan Provinces 6. Azad Jammu Kashmir

3. Sindh 4. Balochistan

4. Azad Jammu and Kashmir, is a region administered by

1. Punjab, is Pakistan's most populous province, with an Pakistan as a nominally self-governing jurisdiction,
estimated population of 110,012,442 as of 2017 5. Sindh, provinces Located in the southeast of the country,
2. Khyber Pakhtunkhwa, located in the northwestern region of the third largest province of Pakistan by area, and second
the country along the International border with Afghanistan largest province by population after Punjab
3. Gilgit-Baltistan, formerly known as the Northern Areas, is a 6. Balochistan, is the largest province in terms of land area,
region administered by Pakistan as an administrative territory, forming the southwestern region of the country, but is the
least populated.
 Government Setup

Current Prime
Minister Imran
President Khan

President of Pakistan
Dr. Arif Alvi
Prime Minister

Upper House Lowe House

Senate House Parliament House

 General Tourism Overview
 The country's attractions range from the ruin of Mohenjo-Daro and
Harappa to the Himalayan hill stations

 Those interested in winter sports, Pakistan is home to several mountain

peaks over 7000 m, which draw adventurers and mountaineers from
around the world, especially K2.

 The north part of Pakistan has many old fortresses, ancient

architecture and the Hunza, Chitral Valley, home to small Kalash people
community and Fairy Meadows, Diamer District of Gilgit Baltistan

 The romance of the historic Khyber Pakhtunkhwa province is timeless

and legendary

 Punjab province has the historic city Lahore, Pakistan's cultural capital,
with many examples of Mughal architecture such as Badshahi Masjid,
Shalimar Gardens, Tomb of Jahangir and the Lahore Fort
 • In 2018, the British Backpacker Society ranked Pakistan as
Types of Tourism in Pakistan the world's top adventure travel destination

• Forbes ranked Pakistan as one of the ‘coolest places’ to

visit in 2019
• Religious Tourism

• Archaeological Tourism

• Adventure Tourism

• Eco-Tourism

• Conventional Tourism

• Cultural Tourism
Names of Tourism Destination and Cities by Provinces
Gilgit Baltistan is the capital of tourism in Pakistan. Gilgit
Baltistan is home to some of the highest peaks in the world,
including K2 the second highest peak in the world. Gilgit
Baltistan's landscape includes mountains, lakes, glaciers and
valleys
• Balochistan is home to one of the oldest Neolithic
(7000 BC to c. 2500 BC) sites in archaeology.
Mehrgarh and Nausharo was an ancient city linked
to the Indus Valley Civilization.
There are a number of sites of interest including
• the protected Hazarganji-Chiltan National Park
• Hanna Lake
• Quetta Geological Museum
• Balochistan Arts Council Library
• Quetta Archaeological Museum
• The Quaid-e-Azam Residency
• It is known as the tourist hotspot for adventurers and explorers
• Landscape ranging from rugged mountains, valleys, hills and
dense agricultural farms

• There are a number of

other Buddhist and
Hindu archaeological
sites

• Its is also known as the

land of Hospitality
 It is known for its ancient cultural heritage as well as its religious diversity

• The lands of Punjab have been home to a number of religions and civilizations
• The Indus Valley Civilization once ruled the region and a significant archaeological find was
discovered at the ancient city of Harrapa
• The Gandhara civilization was also quite dominant in the northern region of Punjab at the site
of Taxila.
The province is known for its religious heritage and rapid-urbanization. The province is home
to the ancient Indus Valley Civilization. Mohenjo-daro near the city of Larkana was one of the
largest city-settlements in South Asia and is an official UNESCO World Heritage Site.

• Makli Hill is one of the largest necropolises in the world

• home to a number of ancient tombs and graves of Islamic dynasties

• The first arrival of Islam in the South Asia took place in Karachi, Sindh
The tourists places which are located in Islamabad
• Faisal Mosque (the largest mosque in South Asia) • Rawal Lake,
• Margalla Hills National Park • Simli Lake
• Daman-i-Koh • Fatima Jinnah Park
• Pakistan Monument
 FESTIVALS IN PAKISTAN

FOLK HERITAGE FESTIVAL SHANDUR POLO FESTIVAL

KALASH CULTURAL FESTIVAL HORSE & CATTLE SHOW

SILK ROUTE FESTIVAL

SIBI MELA LOK VIRSA – FOLK FESTIVAL

BASANT – KITE FLYING FESTIVAL
 UNESCO World Heritage Sites To Visit in Pakistan
UNESCO has designated six sites in Pakistan as World Heritage Sites and twenty six sites are on the tentative list.

Mohenjo-Daro Taxila Ruins Takht-i-Bahi

Mohenjo-Daro firstly came to 3000 years old ruins nearby to the Dating back to the era of the 1st century
appearance during 1921. The capital of Pakistan, Islamabad, Taxila is CE, Takht-i-Bahi is the throne of
largest and one of the oldest one of the oldest and best historical Buddhist religion near to the amazing
Civilization of Ancient Indus Valley, and cultural sites in the Buddhist Switzerland of Pakistan, Swat Valley
Mohenjo-Daro was built around religion
2500 BCE.
 UNESCO World Heritage Sites To Visit in Pakistan
UNESCO has designated six sites in Pakistan as World Heritage Sites and twenty six sites are on the tentative list.

Lahore Fort Rohtas Fort Historical Monuments at Makli

Lies the marvelous Muslim Makli is a necropolis in the

Going back to the dates of the
Architecture in the shape of famous archaeological city of Thatta dating back
17th Century, when the
Rohtas Fort. This amazing fortress to 14th century. The monuments and
construction was done for this
built during the years (1541 till 1548) mausoleums in Makli are built from
splendor Lahore Fort started and
by Farid Khan high quality stone, brick, and glazed
become one of the best buildings
tiles representing the civilization of
during the Mughal Empire
Sindh of the time
 International Tourist Arrival
International Tourist Arrival
20
18
16
14
12
10
Million

8
6
4
2
0
2015 2016 2017 2018

Tourist Arrival

In 2013, 565,212 tourists visited Pakistan contributing only $298 million, which has risen to over 1.9
million tourists in 2018. By comparison, Pakistan's domestic tourism industry is estimated at 50 million
tourists who travel in the country on short trips usually between May to August.
International Tourist Receipt

In 2018, tourism receipts for Pakistan was 818 million US dollars. Tourism receipts of Pakistan increased from
492 million US dollars in 1999 to 818 million US dollars in 2018 growing at an average annual rate of 3.13%.
Tourism Direct and Total Contribution to GDP
• The direct contribution of Travel & Tourism to GDP
in 2017 was PKR930.9bn (2.9% of GDP). This is
forecast to rise by 5.9% to PKR986.0bn in 2018.

• The total contribution of Travel & Tourism to

GDP was PKR2,349.0bn in 2017 (7.4% of GDP)
and is expected to grow by 5.8% to
PKR2,486.0bn (7.4% of GDP) in 2018.
Tourism Direct and Total Contribution to Employment

• Travel & Tourism generated 1,493,000 jobs directly in 2017

(2.5% of total employment) and this is forecast to grow by
2.8% in 2018 to 1,534,000

• The total contribution of Travel & Tourism to

employment was 3,894,000 jobs in 2017 (6.5% of
total employment). This is forecast to rise by 2.6%
in 2018 to 3,997,000 jobs
 VISITOR EXPORTS

Visitor exports are a key component of the direct contribution of Travel & Tourism. In 2017, Pakistan generated PKR98.7bn in
visitor exports. In 2018, this is expected to grow by 4.7%, and the country is expected to attract 1,252,000 international
tourist arrivals
 Capital Investment

Travel & Tourism was expected to have attracted capital investment of PKR410.4bn in 2017. This is expected
to rise by 5.2% in 2018, and rise by 4.1% pa over the next ten years to PKR647.4bn in 2028.
Different Components Of Travel & Tourism

Business VS Leisure

• Leisure travel spending (inbound and

domestic) generated 81.2% of direct Travel &
Tourism GDP in 2017 (PKR1,186.7bn)
compared with 18.8% for business travel
spending (PKR275.0bn).

• Business travel spending is expected to grow

by 7.9% in 2018 to PKR296.8bn, and rise by
5.4% pa to PKR502.5bn in 2028.

• Leisure travel spending is expected to grow

by 5.5% in 2018 to PKR1,252.4bn, and rise by
6.1% pa to PKR2,254.3bn in 2028.
Different Components Of Travel & Tourism

Domestic VS Foreign
Different Components Of Travel & Tourism
Total Contribution
• The Travel & Tourism industry contributes
to GDP and employment in many ways

• The total contribution of Travel & Tourism

to GDP is nearly three times greater than
its direct contribution
The Economic Contribution Of Travel & Tourism: Nominal Prices
The Economic Contribution Of Travel & Tourism: Nominal Prices
Topic 2
History of PIA
History of PIA
General Introduction
PIA Fleets
Popular Route Network
Air Marshal Arshad Malik is
a nominated Director since
October 17, 2018
SWOT Analysis of PIA
Thanks