Microsoft

Your Potential. Our Passion.

Presented by:
Muhammad Aizaz Ali
University of Gujrat
Contents

 Introduction
 History
 Products & Services
 SWOT Analysis
 Corporate Social Responsibility
 Organization Structure
 Market Segmentation
 Ethics and Compliance
Introduction

 An American multinational technology company

 Headquarters in Redmond, Washington, USA.
 Current best selling products
– Microsoft Windows Operating System
– Microsoft Office
 World’s largest software maker measured by revenues.
History

 Founded in 4 April 1975 by Bill Gates and Paul Allen in

Albuquerque, New Mexico, USA.
 Established to develop and sell BASIC interpreters for the Altair
8800.
 It rose to dominate the personal computer operating system
market with MS-DOS in the mid-1980s.
1984-1994: Windows and Office

 Started developing a new OS with IBM in 1984

 Moved its headquarters to Redmond on February 26, 1986.
 March 13 the company went public.
 Microsoft introduced its office suite, Microsoft Office, in 1990.
1995-2005: Internet and the 32-bit era

 On May 26, 1995 Microsoft expanded its product line into

computer networking and the World Wide Web.
 Released Windows 95 on August 24, 1995.
 Bill Gates handed over the CEO position on January 13, 2000 to
Steve Ballmer and took role as Chief Software Architect.
2007-2011: Vista and Windows 7

 The next version of Windows – WINDOWS VISTA - Released in

January 2007.
 Bill Gates retired from his role as Chief Software Architect on
June 27, 2008.
 On February 12, 2009, Windows 7 was officially released to the
public.
To be continued

 In 2010, Microsoft revamped their aging flagship mobile

operating system, Windows Mobile, replacing it with the new
Windows Phone OS.
 Microsoft undertook a gradual rebranding of its product range
throughout 2011 and 2012.
2012–2014: Windows 8/8.1, Xbox One,
Outlook.com, and Surface devices

 On July 31, 2012, they launched the Outlook.com

 On October 26, 2012, Microsoft launched Windows 8 and the
Microsoft Surface.
 Windows 8.1 was released along with Office 2013.
 2013 release of the Xbox One video game console.
2014–present: Windows 10, Windows 10 Mobile,
Microsoft Edge

 Windows 10 was released on July 29, 2015

 Windows 10 Mobile was released on November 20, 2015
 Microsoft Edge- A web browser included in Windows 10,
Windows 10 Mobile and Xbox One.
PRODUCTS AND SERVICES

 Windows:
 Windows 10
 Windows insider Preview
 Windows Phone 8
 Windows Update
 Windows accessibility
 Windows 8.1
 Windows RT 8.1
CONT….

 Windows 7
 Windows Vista
 Windows XP
Office
 Office for home
 Office for Business
 Excel
 Word
 Outlook
 Outlook 2016 for Mac
 PowerPoint
 OneNote
 Show more
Email & communications

 Outlook.com
 Skype
 Yammer
Cloud & Online Services

 Microsoft Azure
 OneDrive
 Office online
 Sway
 Skype for business online
Hardware & Multimedia

 Surface
 Xbox
 Mobile devices
 Microsoft Bands
 Microsoft mouse, keyboards & accessories
 Surface hub
Internet & browser

 Microsoft edge
 Internet Explorer
 Bing
 Bing Ads
 MSN
 Other Support Topics
 Microsoft account
 SWOT ANALYSIS:

 SWOT analysis is a process that identifies an organization’s

strengths, weaknesses, opportunities and threats.
 Specially SWOT is a basic analytical framework that assesses
what an entity(usually a business, though it can be used for a
place, industry or product)
 SWOT analysis has internal factors(the strengths and
weaknesses)
 SWOT analysis has external factors(the potential opportunities
and threats).
Strength:

 Global leadership in cloud sector

 Effective leadership by Satya Nadella
 Diversified product portfolio
 Strategic collaboration with other companies in e-commerce and
IT industry
Weaknesses:

 Lack of innovation
 Weak position of Internet Explorer browser
 Dependence on hardware manufacturers
 Security issues of Microsoft products
 Occasional technical issues with Windows update
Opportunities:

 Engagement in mergers
 Developing innovative products and services
 Focusing on smart phone segment
 Developing mobile advertising
 Enhancing security against cybercrime
Threats:

 Exchange rate risks

 Emergence of new competitors
 Anti-monopoly and other lawsuits
 Economic crisis
 Emergence of CSR-related scandals
Corporate Social Responsibility
What is CSR?

 Corporate social responsibility (CSR) is a business approach

that contributes to sustainable development by delivering
economic, social and environmental benefits for all
stakeholders.
CSR by Microsoft
Microsoft Supporting Local Communities

 To empower African youth, entrepreneur, civic leaders,

developers and business Microsoft’s 4Afrika initiatives provide
set of programs
Labor and Human Rights At Microsoft

 Microsoft has had a formal commitment since 2016 to respect

human rights as a signatory of the United Nations Global
Compact
Energy Consumption By Microsoft

 44 percent of the electricity used by Microsoft data centers

comes from
solar, and hydropower
electricity.
Cont…

 Air cooling techniques used at Microsoft data centers result in

20-30 percent lower energy consumption
Water Consumption By Microsoft

 90 percent lower water consumption due to use of air cooling

techniques in Microsoft centers. Paris office uses captured
rainwater for irrigation and flush fixtures.
Current Organizational Structure
CEO

 Satya Naddla

 CFO  Strategy
Director &  Tech. And  Windows &
 Amy and Research
Technology Devices
hood Operation
 William Gates  H….S….  T…..M
 K..D..

 Chairman of  Marketing
Board
 C..C
 John Thomsan

 Chief  Tech
 Accou 1 drive &
economi Acco
nting share
st unt
 F… point
 (r…  T..M-
B…  I…T…
M…) -
Continued…
 Windows &
Devices
 T..M…

 Program  Hardwa
window
re
server
 T…H…
 F…B…

 OS
innovati
on
 R…R…
Type of segmentation Segmentation criteria Microsoft target customer segment

  Region Global marketplace

Geographic Density Urban and rural
Age 16 and older
Gender Males & Females

Bachelor Stage young, single people not living at home

  Newly Married Couples young, no children
Demographic Life-cycle stage
Full Nest I youngest child under six
Full Nest II youngest child six or over

Occupation Students, employees, professionals

Hard core loyals
Degree of loyalty
Soft core loyals
Benefits sought Efficiency, accuracy, speed
Behavioral
Personality Determined and ambitious
non-users, potential users, first-time users, regular users
User status
and ex-users
Lower class, working class, middle class and upper
Social class
class
Mainstreamer
Psychographic Aspirer
Lifestyle Succeeded
Explorer
Reformer
Priorities:
 Microsoft’s commitment defines work of their ethics.
 This commitment is organized around building trust with
Customers , Government and Investors.
 The standards exhibit their culture.
 The standards help them to make good choices.
Administration and Oversight of the
Compliance Program:
 The President and Chief Legal Officer is responsible for the
management of Compliance program.
 They directly report to C.E.O. and Audit Committee as well.
 The President and Chief Legal officer oversees the Office of Legal
Compliance (OLC).
 Microsoft’s Standard of Business Conduct and its ethics have the full
support of Microsoft’s Board of Directors.
Enforcement:

 Microsoft’s Standards of Business Conduct is important to the

Company.
 Violation of Standards may result in disciplinary action and
termination of employment.
Awards & Recognition:

 Recognized as a Quality Global Workplace is an honor for Microsoft

Corporation.
 Provides great opportunities to the employees.
 Voted “World's Best Multinational Workplaces” in 2011, 2014, and
2015 by Great Places to Work Institute.
 Honored as one of the World’s Most Ethical Companies 2011-2017 by
Ethisphere.com
Awards & Recognition:

 Fortune 100 Best Companies to Work For during 1999-2014.

 Diversity Inc.'s Top 50 Companies for Diversity list for 2013.
 Participation in the World Economic Forum’s (WEF) partnering
against corruption.