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Fonts and Colours Explained: How Colour and Font Communicates To An Audience

This document discusses different types of fonts and how color is used in communication. There are four main types of fonts discussed: serif, sans serif, script, and display. Serif fonts have traditional styles while sans serif fonts are more modern. Script fonts resemble handwritten text and are elegant. Display fonts are bold and meant to grab attention. Font size, capitalization, and color are also discussed. Color conveys subtle messages and magazines often use 3 contrasting colors limited to their target audience.

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113 views7 pages

Fonts and Colours Explained: How Colour and Font Communicates To An Audience

This document discusses different types of fonts and how color is used in communication. There are four main types of fonts discussed: serif, sans serif, script, and display. Serif fonts have traditional styles while sans serif fonts are more modern. Script fonts resemble handwritten text and are elegant. Display fonts are bold and meant to grab attention. Font size, capitalization, and color are also discussed. Color conveys subtle messages and magazines often use 3 contrasting colors limited to their target audience.

Uploaded by

Col F Media
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Fonts and colours explained

How colour and font communicates to an audience


Serif fonts

Serif fonts are conventional


and have a traditional style to
them with different weight
lines in each letter and accents
on the tips. However Sans
Serif is more of a modern style
without any added flare to
each letter with just plain
edges and corners
Script fonts

Script fonts are elegant, the


letters are often joined up and
exaggerated, the style is as if it
was handwritten by an ink
pen. They are often used on
regal and glamorous events
such as a diploma or a
wedding invitation
Display fonts

Display fonts are Handwritten fonts are quite literally as if they have
designed to be been drawn with a pen. They vary in weights and
bold and grab the the letters often are not joined up in most cases.
audience’s Adds a relatable human element to font.
attention more
than all the other
fonts on the page
as a statement.
They are often
used for logos
and magazine
mastheads or as
film posters

Handwritten fonts
Sizing and capital letters

• Size usually indicates importance


• Mastheads or artist logos/display font of their name on magazines are often the largest feature on the
front cover
• Magazine masthead names will often be in bold thick capital letters (especially indie magazines)
• The bigger the font size is the more of a focal point it is and the more attention from the audience it
initially gets
• The masthead is often at the top /top right

Bold capitalised
masthead (largest
text on page)

Artist name in a
display font
Colours

Colours are important in attracting the target audiences and conveying subtle messages on magazine covers
and other media texts. They are often paired with colours that contrast them and don’t clash so you can read
them clearly.

• Red – power/passion/excitement/energy /danger


love/lust/boldness
• Orange – warmth/success/autumn
• Yellow – positivity/happiness/cheerful
• Green – health/success/nature/money
• Blue – tranquility/peace/cold/masculinity/sombre
• Purple – royalty/luxury/wisdom/spirituality
• Pink – femininity/love/childish/playful
Colours on magazines

In magazines the font colour pallet on the front page is often limited to 3 colours which match each other
and contrast well together

Magazines will choose colours to appeal to their target audience


and catch their attention more than others outside the target. For
example children's magazines will have bright colours of all
kinds ,but mainly pink and blue (depending on the gender its
targeting) to draw in attention.

However those magazines with an


older audience will have a much
more reserved and subtle colour
pallet with conventionally 3
dominant colours in the image and
fonts on the front page

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