Group 3

Matthew Hung, Marc Montero, Lance Lin,

Leanne Manalanzan, Shanna Martin,
Kristine Hong and Janwyne Ng
Let’s Have FUN !!!
TRIVIA TIME !!!

01
Where was the first
Starbucks located?
A. PORTLAND B. LOS ANGELES
C. SEATTLE D. CHICAGO

C. The first Starbucks opened in Seattle,

Washington, on March 31, 1971.
TRIVIA TIME !!!

02
What is the
Starbucks logo?
A. PIRATE B. MERMAID

C. WHALE D. SEAGULL

B. The twin-tailed mermaid of the famous

Starbucks logo is intended to represent the
seductive power of coffee.
TRIVIA TIME !!!

03
How many drink combinations are possible at
Starbucks?
A. 87 B. 87,000
C. 8,700 D. 870

B. If you take all of Starbucks' core beverages and

multiply them by the modifiers and the
customization options, you get more than 87,000
possible combinations!
TRIVIA TIME !!!

04
What is the largest Starbucks cup size?

A. VENTI B. TRENTA
C. GRANDE D. TALL

B. In 2011, Starbucks launched the Big Gulp of

Coffee: The 31-Oz Trenta.
TRIVIA TIME !!!

05
What syrup is used to make a Caramel
Macchiato?
A. CASCARA B. TOFFEE NUT
C. CARAMEL D. VANILLA

D. The Caramel Macchiato is an espresso-based

beverage made with vanilla syrup, steamed milk,
espresso and caramel sauce.
TRIVIA TIME !!!

06
What type of coffee bean does Starbucks use in
all of its coffees?
A. ARABICA B. CAMELLIA
C. ROBUSTA D. SINENSIA

B. Arabica is by far the dominant bean used today,

representing about 70 percent of global production.
TRIVIA TIME !!!

07
What city has the most Starbucks locations?

A. NEW YORK B. TORONTO

C. LONDON D. SEOUL

D. The prominence of coffee shops in Seoul doesn't

come as much of a surprise, as coffee is a popular
drink in Korean culture.
TRIVIA TIME !!!

07
What city has the most Starbucks locations?

A. NEW YORK B. TORONTO

C. LONDON D. SEOUL

D. The prominence of coffee shops in Seoul doesn't

come as much of a surprise, as coffee is a popular
drink in Korean culture.
TRIVIA TIME !!!

08
What color aprons do Starbucks "coffee masters"
wear?
A. GREEN B. BLACK
C. RED D. BLUE

B. Starbucks baristas have to become certified

coffee masters in order to wear black aprons.
TRIVIA TIME !!!

09
Which coffee roast has the most caffeine?

A. MEDIUM ROAST B. DARK ROAST

C. BLONDE D. THEY’RE ALL
ROAST THE SAME
D. The truth is that caffeine content remains pretty
much the same during each stage of the roasting
process. The difference between roasts is taste, not
the amount of caffeine.
 BONUS QUESTION

10
Why does Starbucks use round tables?
Round tables foster interaction between people. Square tables offer
more capacity, but it’s precisely this lack of space that creates a
more informal, intimate setting. Square tables subconsciously build a
rigid structure of etiquette and distance between the two people,
whereas round tables invite play and flexibility into the conversation.

In other words “Round tables are more welcoming than those with
square edges, and people look less alone while seated at a round
table.” (Blumenthal, 2008)
 Starbucks Coffee

We decided to choose the Starbucks Company as our case

study because this company has a good reputation in terms of
social responsibility. Thus, we would like to investigate how
Starbucks successes in the business world are linked to CSR
strategy. We would like to know how the company integrates
CSR and what factors have affected the company's success over
the years with special reference to CSR.
 Summary of the Case

Starbucks is an American multinational corporation that began in 1971.

Starting as a single store roaster and retailer of whole bean, ground
coffee, tea, and spices in Seattle’s Pike Place Market, Starbucks grew to
a coffeehouse giant with over 30,000 retail stores in 80 markets
offering a range of exceptional products prepared and served by the
finest people that their consumers may enjoy in their stores, at home,
and on the go. However, one aspect of Starbucks didn’t change, from
then until to this day, it still strives to share great coffee with people
and help make the world a better place. Its company mission is to
inspire and nurture the human spirit - one person, one cup, and one
neighborhood at a time.
 Related Literature/
Theories
- The social responsibility strategy of Starbucks is based on three pillars:
community, ethical sourcing and environment. Starbucks develops community
stores in cooperation with local non-profit organizations. The non-profit
organizations and services provided by these stores are designed to meet the
needs of their communities.
- Ethical sourcing determines the way Starbucks purchases products. The
company is committed to ensuring that its coffee, tea, cocoa and finished
products are produced and purchased in a responsible and ethical manner.
Lastly, the environment. Starbucks regards the earth as its "most important
business partner" and has adopted a comprehensive approach to reduce its
impact on the environment. They have established LEED certified stores,
dedicated to recycling and saving water and energy, and seeking strategies to
address climate change on a global scale (Vandeveld,2015).
 Related Literature/
Theories

- Starbucks invests in programs to gradually strengthen the economic and social

development of local communities while also focusing on the environment.
Through this, Starbucks have cooperated with non-governmental organizations
with experience and expertise in working with agricultural communities.

- Starbucks also develops farmer support centers, and continuously improves and
expands ethical sourcing programs such as CAFE practices. Starbucks has set up
the farmer support centers in the main coffee-growing regions to provide
farmers with resources and to help reduce their production costs, to improve the
coffee quality and increase the production of high-quality coffee.
 Related Literature/
Theories

- Starbucks invests in programs to gradually strengthen the economic and social

development of local communities while also focusing on the environment.
Through this, Starbucks have cooperated with non-governmental organizations
with experience and expertise in working with agricultural communities.

- Starbucks corporate social responsibility gives prioritization to Employees such

as better working conditions, job security and higher wages or even giving them
scholarship discounts in some universities. Employees are said to be given above
the legally mandated minimum wage although in other countries such as New
Zealand, Starbucks gives very low wages to juvenile workers (youth rates).
 Related Literature/
Theories

- Customer as among its top stakeholders effectively addresses the customer's

interest about high quality service and products such as coffee and related
beverages in accordance to their culture such as emphasizing the barista's
interaction with customers.

- Starbucks Suppliers which includes wholesale supply and coffee farmers ensures that
more suppliers in the world are included in the supply chain with Coffee and Farmer
Equity (CAFE) which requires transparency among wholesale suppliers.

- Environment, Starbucks has corporate social responsibility programs for environmentally

sound business. The company’s CAFE program has led to higher biodiversity and shade quality
in certified coffee farms. In present times, 90% of Starbucks’ supply is from CAFE-certified
farms. (Thompson, 2017)
Statement of the
Problem

In the business world, Corporate Social Responsibility

(CSR) is important. Despite the fact that there are
some business successes in practicing CSR, some
organizations have argued about the benefits of it.
We thought about why some businesses succeed with
it (with social reference to Starbuck Company) and
how they conduct it. Thus, it occurred to us to
investigate an answer to this question.

How does Starbucks succeed in the business world

with CSR?
 Starbucks has high corporate social responsibility Alternative Courses
efforts in addressing the concerns of most of its of Action
stakeholders. The corporation properly tends to most
of the interests of stakeholder groups, namely:
customers, employees, suppliers, the environment,
and investors.

However, Starbucks must improve its CSR

performance to succeed in a 100% CAFE-certified
supply chain to maximise environmental benefits.

Starbucks can improve its CSR performance in

addressing governments around the world by
improving its tax compliance such that it will
be seen as fair to other companies as well.
Starbucks could also practice transparency when it Alternative Courses
comes to their tax process and payments since of Action
they have a past history of unlawful actions. They
can also improve their financial staff members for a
stricter and unbiased assessment of their own cash
inflows and outflows.

They can increase their employee

satisfaction by increasing their
payments, giving them benefits and
ensuring they’re in a safe place even if
they’re at work.
Conclusion ( Should
answer the problems
in Part IV)

- The goal of this case study was to explore how Starbucks

Company prevails in business by CSR. It is intriguing to
perceive how Starbucks has worked its business morals.
Particularly the statement of purpose which is discussing how
Starbucks shows its business to utilizing a few segments to
make a decent connection with its suppliers, partners
(employees), customers, communities, the stakeholders, and
also how they are caring for the environment.
Conclusion ( Should
answer the problems
in Part IV)

- The other interesting thing about Starbucks is its code of

conduct, which shows that Starbucks has collaborated with
farmers in order to gain a high quality of coffee bean at the
same time that it improves the famers life and environment.

- Starbucks is really concerned about affecting the environment.

By utilizing innovative technologies to improve the
effectiveness in its processes, they reduce costs and at the
same time they are preserving the environment.
Conclusion ( Should
answer the problems
in Part IV)

- In terms of social strategies, Starbucks has splendid strategies

to cooperate with its partners and stakeholders. Starbucks has
come up with several activities to motivate communities and
to form long term relationships with them, which reflects on
their brand.
- Regularly the statement of purpose which is discussing how
Starbucks shows its business to utilizing a few segments to
make a decent connection with its suppliers, partners
(employees), customers, communities, the stakeholders, and
also how they are caring for the environment.
Recommendation ( from
ACA and accompanied
by related literature)

- Starbucks is a coffee brand known worldwide. Though each

market has its own set of rules and regulations which would
spell the difference as to how the company will be able to
maintain uniformity in the implementation of CSR to its
employees, the environment and the investors, CSR towards
customers and suppliers should remain consistent.
- Customers should not be able to spot any difference from one
market to another while trying to enjoy a cup of Starbucks
coffee, tea or any other product for that matter.
Recommendation ( from
ACA and accompanied
by related literature)

- Starbucks should have its carbon emissions, waste output and

water impact in the next decade while growing the business
at the same time. Second, the company will be transparent in
reporting short-long term progress for future progress in a
comprehensive environmental footprint of carbon emissions,
water use and waste in Starbucks global operations and
supply chain.
 That’s all,
Thank you !