Amul

Anand Milk United Limited

 ₹ 33,150 Crore Turnover in 2018-19
 Amul Federation has been achieving a compound annual growth rate (CAGR)
of more than 17.5 per cent for the last nine years
 The 18 member unions of Amul Federation with a farmer-member strength of
more than 36 lakh
 18,700 villages of Gujarat, are procuring on an average 230 lakh litres of milk
per day
 The Birth of Amul
Amul meant different
things to different
DEC 14, 1946
people : KAIRA DISTRICT 1955
CO.OP. MILK PROCESSING
To a Milk Producer … PRODUCERS PLANTS
UNION LTD,
A life enriching ANAND
ESHTABLISHED
experience

To a Consumer …
Assurance of wholesome
Milk
1945
To a Mother… 1948 1965 NDDB
BOMBAY
432 TO SPREAD
A reliable source of MILK
FARMERS AMUL
SCHEME
nourishment for her child 5000 LT/DAY PATTERN

To the Country …
Rural Development and
Self Reliance
 The government had given monopoly rights to Polson Dairy to collect milk from
Anand and supply to Bombay city
 Angered by the unfair trade practices ,the farmers of Kheda under the leadership
of Tribhuvandas K Patel met Sardar Vallabhbhai Patel.
 In 1946, the milk farmers went on strike which led to the formation of co-operative
 The co-operative was further developed and managed by Dr Verghese Kurien and
H M dalaya
 By the end of 1948, 432 farmers had joined village societies, and the quantity of milk
handled by the Union had increased to 5000 liters a day
 1n 1955 amul processing plant was established
 The National Dairy Development Board (NDDB) was established at Anand and by
1969-70 NDDB came out with the dairy development programme for India popularly
known as “Operation Flood” or “White Revolution”.
 Thus GCMMF came into being in the year 1973.
 Amul Milk Collection Process

Milk collection at dairy Milk testing Milk Chiller Milk truck

Amul Factory Milk testing Milk Silo

 Utterly Butterly Delicious in making

Pasteurization Cream Silo Blender and Churner Butter Testing

Milk boiling and Chilling

Packing Machine

Butter packing film

Packing Machine
Cocoa Butter & Mass manufacturing Process

Cocoa
Butter

Cocoa
Mass
Amul- Chocolate Making Process
 Product Mix
It is the total number of product lines that a company offers to its customers.

 Width:- refers to the number of product lines the company has to offer

 Length:-refers to the total number of products in the mix

 Depth:- refers  variations in the products of the same product line

 Consistency:- refers to how closely products are linked to each other

 Product Mix of Amul
Bread
Milk Cheese Beverage Paneer Dahi Ghee Mithai Chocolate
Spread
Processed Flavoured Gulab Dark
Cow Milk Amul Butter Malai Panner Masti Dahi Amul Ghee
Cheese Milk Jaamon Chocolate

Mozzarella Milk
Amul Gold Amul Lite Milk Lassi Fresh Panner Probiotic Sagar Ghee Amul Basundi
Cheese Chocolate

Gouda
Amul Taaza Garlic Butter Butter Milk Amul Flaavyo Cow Ghee Avsar Ladoo Fruit n Nut
Cheese

Amul Shakti Kool Cafe Shrikhand

Slim Trim Amul Stamina

 Milk Panner & Cheese

Beverage Dahi
Chocolate
SUPPLY CHAIN MANAGEMENT
AMUL’S SUPPLY CHAIN MANAGEMENT
 AMUL’S AUTOMATIC MILK COLLECTION SYSTEM
Automatic Milk Collection System provides a comprehensive solution to digitize the
farmers and rural areas of India

Milk collection software automates the traditional milk collection and procurement
process followed by the Industry

The automatic milk collection software is primarily installed at VDCS (Village Dairy
Cooperative Societies) to perform operations like milk quality testing and analysis at the
time of milk collection

BENEFITS OF AMCS
 Improved Transparency  Easy Data Management

 Quick Milk Collection  Instant Notifications

 Cashless Payments  Increased Satisfaction

 ROLE OF INFORMATION TECHNOLOGY IN SCM
 THE TRADITIONAL MODE -
Prior to SAP, the company worked - customized applications (decentralized) Data
capturing : not structured to provide analysis on transactions with regards to S&D,
expenses etc.

 The management identified that the best possible process -the complete suite of SAP
solution

 ACHIEVEMENTS POST IMPLEMENTATION-

Planned growth, Better Visibility, Faster Response to market demand changes, Better
Planning, Decision Support, Improving Efficiencies of the processes
 ROLE OF INFORMATION TECHNOLOGY IN SCM-
CONTD…
 Inventory Management is modernized with the use of technology – with end-to-end cold
storage - (chillers : insulated rail tankers and chilled trucks), refrigerators

 A Geographic Information System (GIS) was established to view supply disparities in real
time

 Use of multimedia to coach farmers the proper techniques

 Going forward, there are plans to enhance the plastic identification cards into smart cards

 Amul started its own dedicated online sales channel in 2017. They also collaborate with other
popular e-commerce sites for sales of their products
 The Distribution Network
 Amul products are available in over 500,000 retail outlets across India through its network of over 3,500

distributors

 GCMMF transacts on an advance demand draft basis from its wholesale dealers instead of the cheque

system adopted by other major FMCG companies.

 Wholesale dealers carry inventory that is just adequate to take care of the transit time from the branch

warehouse to their premises

 This just-in-time inventory strategy improves dealers' return on investment (ROI)

 The Business Model

 The network explicitly includes secondary services to the farmer-suppliers

 Several of the entities in the network are organized as cooperatives
 The distribution network, on the other hand, is quite reasonable with access to rural areas of the
country.
 A majority of the suppliers are small or marginal farmers who are often illiterate, poor, and with
liquidity problems as they lack direct access to financial institutions
 About NDDB
 NDDB was established in 1965(through an act of parliament at Anand).

 Its for providing facilities for increasing the production & marketing of milk and promotion of dairy industry in the country.

 The main office is in Anand, Gujarat with regional offices throughout the country.

 NDDB's subsidiaries include IDMC Limited-Anand, Mother Dairy, Delhi, NDDB Dairy Services, Delhi and Indian Immunological
Ltd, Hyderabad.

 It was founded by Dr. Varghese Kurien & Dilip Rath is the current chairman of the NDDB, Anand.

 The major success of this mission was achieved through world bank financed operation flood, which lasted for 26 years from
1970 to 1996 and was responsible for making India the world’s largest producer of milk.

 NDDB has now integrated 1,17,575 dairy co-operatives in what it calls the Anand Pattern.

 NDDB launched its Perspective Plan 2010 with four thrust areas: Quality Assurance, Productivity Enhancement, Institution
Building and National Information.
 Objectives

 To help increase productivity of milch animals and thereby increase milk production to
meet the rapidly growing demand for milk. 
 To help provide rural milk producers with greater access to the organized milk-processing
sector.
 To help for designing & construction of Dairy plant.

 Supplying information about dairy development projects.

 SERVICES…
 Project Finance & Appraisal  Human Resource development
 Engineering Services  Sector analysis and studies
 Co-operative services
 Planning
 Animal Breeding
 Research & development Bio-Technology
 Animal Nutrition
 Information & Communication technologies
 Animal Health
Anand
Pattern
 About Anand Pattern
 Anand Pattern was initially drawn to explain the concept to 26 states
 It was introduced to maximize farmer’s profits and productivity through
cooperative efforts
 It is a Three Tier Structure:
• Village Society
• District Union
• State Federation
 Tribhuvandas Foundation

Vision
To aspire to be a model and relevant primary healthcare organization having
ability to understand and implement need-based health programming and ability to
formulate and contribute to futuristic health programming for an enlightened
cheerful healthy community.
 History
• Founded by Shri Tribhuvandas Patel in 1975

• Tribhiuvandas Foundation is an ‘Integrated Rural Health &

Development Programme’.

• Community Health Organization working mainly on

reproductive and child health

• Headquarters – Anand, Gujarat

• Covers 682 villages , 18 talukas in districts of Anand

• Launched Rural Health Insurance Scheme covering around

100,000 households in 2001
 Social Responsibilities
 Clinical Hospital Facility for Rural people
• Treats more then 300,000 patients in various clinics.
• Services are provided at lowest rates

 Eye Camp
• Cataract eye camps are conducted on monthly basis with the help of Sankar Netralaya

 Tapovan Initiative
• Foundation is working with Children University, Gandhinagar for integrated maternal and
child services, including mental and spiritual health services
• Tapovan centers are at Anand and Tarapur

 Child Help Line 1098 - Child Line is a national, 24-hour, free, emergency phone and
outreach service for 0 to 18 year children in need of care and protection.
 Social Responsibilities
 Jatan Project
 - Focus on basic community based health care of pregnant
women and under five children.
 - Village Health Workers are sent for carrying out quality
home visits
 Menstrual Hygiene Program
 Distribution of sanitary napkins at economical price along
with education about menstrual hygiene.
 Handicrafts Unit
 Traditional applique art used for income generation by
women. 
Thank You