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Department of Tourism: Office of Product Research and Development

The document summarizes the Philippines' efforts to promote health and medical tourism. It defines health tourism and outlines objectives to position the Philippines as a competitive Asian destination for health vacations. It describes components like spa and medical tourism, categories of spas in the Philippines, and traditional healing practices. It also highlights competitive advantages, investments opportunities, target markets, accredited hospitals and sample packages. Key accomplishments and ongoing activities are also noted to further develop the health and medical tourism industry.

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Reymond Bodiao
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61 views29 pages

Department of Tourism: Office of Product Research and Development

The document summarizes the Philippines' efforts to promote health and medical tourism. It defines health tourism and outlines objectives to position the Philippines as a competitive Asian destination for health vacations. It describes components like spa and medical tourism, categories of spas in the Philippines, and traditional healing practices. It also highlights competitive advantages, investments opportunities, target markets, accredited hospitals and sample packages. Key accomplishments and ongoing activities are also noted to further develop the health and medical tourism industry.

Uploaded by

Reymond Bodiao
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 29

OFFICE OF PRODUCT RESEARCH AND

DEVELOPMENT

Department of Tourism
Health Tourism
Definition :
“Tourism associated with travel to health spas
or resort destinations where the primary
purpose is to improve the traveler’s physical
well being through a regimen of physical
exercise and therapy, dietary control, and
medical services relevant to health
maintenance.”
-- WTO-
Objectives
To position the Philippines as a competitive
health vacation destination in Asia

To broaden the marketability of the


Philippines as a destination by way of
diversifying its tourism products

To increase awareness on Philippine


Medical Tourism in target markets through
aggressive marketing and promotion
programs
Components

SPA TOURISM

MEDICALTOURISM
ISLANDS OF WELLNESS …
PHILIPPINES
Concept
Health tourism in the Philippines
will comprise a wide range of
body pampering, health and
beauty treatments

Integrates and promotes


traditional Filipino healing
modalities and use of local herbs,
oils and essences.
Spa Categories
Day Spa (15)
Hotel Spa (8)

Resort Spa (5)

Destination Spa (4)

Club Spa (1)

Medical Spa (2)


Filipino Spa Experience

Traditional Filipino Touch Therapy

• Hilot - deep tissue therapeutic


body massage
• Dagdagay - traditional foot massage
from the Mt. Province
International Recognitions
2004 Spa Asia Crystal Awards
• The Farm at San Benito - Best Retreat, Best Holistic Healing
Program and Best New Age Activity
• Mandala Spa - Best Rejuvenation Program

2005 Spa Asia Crystal Awards


• The Farm at San Benito - Spa of the Philippines, Best Holistic
Healing Program and Best Wellness Center

2005 Asia Spa Baccarat Award


• The Farm at San Benito - Medi Spa of the Year, Retreat of the Year
• Mandala Spa - Spa Treatment of the Year (Watsu), Destination Spa
of the Year
• Spa Association of the Philippines, Inc. (SAPI) – Spa Association
of the Year
Prospects for spa investment in the
Philippines

Abundance of natural resources -


thermal springs, organic and natural
products, herbs, oils (Virgin Coconut
Oil) and essences

Human resource

Unique Filipino culture and tradition

Competitive cost
Investible Areas
Spa Resort Development
- Panglao Island, Bohol

Spa Town/Thermal Spa Development


- Puerto Princesa, Palawan
- Coron, Palawan
- Murcia, Negros Occidental
- Mambajao, Camiguin Island
- Malabuyoc, Cebu
- Ba-y, Laguna
Philippine Medical
Tourism
Philippine Medical Tourism
Concept
To offer cost-effective medical treatments
while simultaneously showcasing tourist
attractions in the Philippines. Special
itineraries shall be available for both domestic
and international patients who are interested
to combine treatment with leisure
Advantages in Developing
Medical Tourism

Competitive medical costs


Availability of state-of-the-art
medical equipment
Filipino doctors are trained with
western medical orientation
The Philippines is recognized as
having highly skilled medical
professionals
Advantages in Developing
Medical Tourism

Filipino medical practitioners have a


nurturing and caring attitude

Fluency in the English language


Marketing Strategies

Government to Government - Bilateral


agreements focusing on medical health
exchange
Hospital to Hospital - Local hospitals to
forge partnership with foreign hospitals to
send their surplus patients to the Philippines
Referral and/or Co-Management – Work
closely with foreign medical referral
companies and overseas doctors
Promoting the Philippines as a medical
tourism destination to existing foreign
tourism markets
Our Competitors

Thailand
Malaysia
Singapore
India
Target Markets

Overseas and Former Filipinos (North


America, Canada)
Australian Market
Island States in the Pacific (Nauru, Papua
New Guinea, Guam, Palau, Federated
States of Micronesia )
Japanese
Koreans
Middle East (United Arab Emirates, Saudi
Arabia, Bahrain)
DOT-Accredited Hospitals

St. Luke’s Hospital


Asian Hospital
The Medical City
Makati Medical Center
Capitol Medical Center
University of Sto. Tomas Hospital
St. Frances Cabrini Hospital
Comparative Health Care Costs
Room Medical Surgery
Rate Check-up

CABG Facelift

Thailand (Bumrungrad) $49 $290 $7,500 $2,700


Malaysia (Sunway Medical) $51 $300 $10,000 $2,600

Singapore(East Shore & Mt. $200 Data not $19,000 $5,500


Elizabeth) available

India Data not $55 $10,000 Data not


available available

Philippines $23 $218 (2nd $15,000 $1900


(Lowest) lowest) (3rd lowest) (Lowest)
Cost Comparison of Medical Services in
Selected Countries

Medical Thailand Singapore Malaysia


Service
Medical Check- $294.00 $357.00 $302.00
Up (Female)
Double Eyelid $1,300.00 --- $530-$660.00

Cataract $900.00 $1,011.00 $710-$1,300.00


Surgery
Hip __ $8,900.00 $3,900-
Replacement $5,300.00
CABG $7,700.00 $9,500.00 $6,580-
$9,200.00
Sample of Medical Tour Packages
A. BLEPHAROPLASTY

Inclusions:
 Doctor’s Professional Fees, other fees
during surgery and use of equipment and supplies
during the procedure
 Medical check-Up before and after the surgery
 8 days/ 7 nights hotel accommodation
 Daily buffet breakfast
 Roundtrip transfers (hotel-airport-hotel; hotel-
hospital-hotel)
 Half day city tour
 Rejuvenating massage
OTHER MEDICAL TOUR PACKAGES
1. Breast Surgery
2. Liposuction
3. Botox
4. LASIK (Laser-assisted in Situ
Keratomileusis)
5. Dental Implant
6. Dental Crowns
Incentives
SPA TOURISM
• Reduced Import Tariff on Selected
Spa Equipment
MEDICAL TOURISM
• Income Tax Holiday
• Reduced Tariff (1%) on
Selected Medical Equipment
Key Accomplishments
Organized the Spa Association of the Phils., Inc.
(SAPI)
Participated in 2003,2004 and 2005 BioSearch Fair-
a Philippines Health and Wellness Show organized by
CITEM
Participated in international travel fairs and spa
events (ITB, Berlin, ISPA, Singapore, PATA, Kuala
Lumpur, Malaysia, Moscow Leisure Fair, Russia,
WTM, London)
Published articles re Philippine spas in SPA Asia
Magazine in cooperation with SAPI (Spa Asia Crystal
Awards)
Organized wellness familiarization tours for media
groups from Europe, Asia Pacific, US
Key Accomplishments
Won international recognition from
reputable spa award giving bodies (Spa Asia
Crystal Awards and Asia Spa Baccarat
Award)
Organized conduct of Licensure Exam for
Massage Therapists in Cebu
Organized training on “Hilot” and
“Dagdagay” for massage therapists of
DOT-accredited spas
Formulated Rules and Regulations for the
Accreditation of Spas and Tertiary
Hospitals
On-Going Activities
Marketing and promotional activities
- Foreign media and trade familiarization tours
- Philippine participation in international
expos/fairs
- Production of collaterals
Link-up with overseas medical
institutions, Philippine Medical
Institutions, tour wholesalers, insurance
companies, etc.
Continued campaign for accreditation and
monitoring of DOT-accredited spa
establishments and hospitals
On-Going Activities
Preparation for Philippines’ hosting of the
Wellness Summit 2007 and 2008

Preparation for the Spa Industry Seminar on


September 2006, Shangri-La, Cebu

Preparation for the 1st World Health Tourism


Congress in Europe in April 2006

Preparation of medical tourism brochures


and collaterals
The Philippines – Islands of
Wellness …More than the
Usual Hot Tub !

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