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Sip Interim

The document discusses a summer internship project at DataIQ School of Analysis which includes tasks like creating social media strategies, writing online content, analyzing trends, connecting with industry professionals, researching new business leads, assisting with proposals, and designing advertisements. It also provides insights about the online education market trends, key competitors, demographics of followers on Instagram and LinkedIn, and what types of posts perform best on each platform. The intern would help grow the company's online presence and business through social media management and marketing tasks.

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Surbhi Sabharwal
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46 views11 pages

Sip Interim

The document discusses a summer internship project at DataIQ School of Analysis which includes tasks like creating social media strategies, writing online content, analyzing trends, connecting with industry professionals, researching new business leads, assisting with proposals, and designing advertisements. It also provides insights about the online education market trends, key competitors, demographics of followers on Instagram and LinkedIn, and what types of posts perform best on each platform. The intern would help grow the company's online presence and business through social media management and marketing tasks.

Uploaded by

Surbhi Sabharwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Summer Internship Project

Introduction
About DataIQ School of Analysis About the Internship
1.Creating strategies for social media platforms
DataIQ School of Analysis was founded with the and applying skills for increasing the online
presence of the company.
main objective of developing future easy
business leaders and entrepreneurs with an 2.Writing content for online platforms and
managing online reputation (ORM).
analytical mindset, prepared for the current and
future market needs through high quality 3.Analyzing latest trends and curating content
accordingly.
teaching and social engagement.
4.Connecting with industry professionals and
Dealing in : associating with them for conducting online
webinars.
STEM EDUCATION
ONLINE COURSES 5.Researching for new business leads through
LIVE PROJECTS online channels for the growth of the business.

6.Assisting in writing new business proposals.

7.Designing Print Ads and Brochure for


promoting our product through Social Media
Market
SECTOR OVERVIEW

• The online education market in India was valued at INR 39


billion in 2018 and is expected to reach INR 360.3 billion by
2024, expanding at a CAGR of ~43.85% during the 2019-
2024 period.

• The online education market is segmented into primary and


secondary supplemental education, test preparation,
reskilling and certification, higher education language, and
casual learning.

• The online reskilling and certification market is expected to


reach INR 93.81 Bn by 2024, expanding at a CAGR of
~36.95% during the 2019-2024 period.

Key Trends
1. Low cost alternative
2. Internet penetration
3. Smartphone penetration
4. Young population
Competitors

Udemy is a standout amongst the most Coursera is has joined forces Simplilearn, situated in San Situated in Australia
mainstream online course suppliers. It with top colleges and Francisco, California and InsideSherpa, is carving its way
has in excess of 22,000 courses that associations everywhere Bangalore, India is achieving in the Indian Market. It
spread an assortment of aptitudes and throughout the world and new statures in the online provides Virtual Internships
interests and is unquestionably a together, they offer online training market in India. It that helps students upskill and
standout amongst the most extensive courses online gratis. You can gives online expert courses build their resumes in a
course suppliers. Courses run from take the same number of in orders, for example, meaningful way.
computerized promoting to visual courses as you need from the Cyber Security, Cloud
depiction, photography to personal more than 1,000 courses Computing, Digital
growth, coding to weaving – there's a accessible on Coursera Marketing, Project
touch of something for everybody. Management and Data
Analysis
Insights about demography:
• The major viewers of the page are between the age group of 18-24, that is the higher education population, that
is usually interested in taking up the online courses.
• The next is the age group of 25- 34, the young working population that usually takes up short certifications.
• Further, there is also a major difference between the male and female viewership. While post about luxury
marketing and brand management and ERP attract female viewership, other post about machine learning, tableau
attract male viewership.
KEY INSIGHTS

• The content on Instagram is majorly classified into three types:

Post about Webinar Post about Courses Generic Posts

• The posts about webinars are most engaging with a organic reach as high as 1200.
• The post about courses however aren’t much effective and donot get an organic reach.
• The generic post relating to current happenings, did you know are again very engaging with organic
reach as high as 1000.
Conclusion:
• Post more generic post that could attract audience.
• The content around Tableau and Data Science is most viewed and therefore post more content on the
same.
Insights :
• Similar to Instagram, the major followers of the linkedin page is from Delhi followed by Mumbai, thereby
describing our audience.
• However, unlike Instagram, posts about live projects get maximum reach followed by the posts on webinar.
• Unlike Instagram, LinkedIn post has helped generate maximum leads for live projects with more than 500
comments on a single posts.
• Post on webinars work both on Instagram and Linkedin, the major audience attending the webinar are however
students and professionals from Linkedin.
• The generic posts donot work much on Linkedin.

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