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Corporate Shared Value

This document discusses the concept of corporate shared value. It provides examples of how companies have implemented shared value strategies. The key points are: 1. Corporate shared value means companies finding business opportunities that also address social problems or needs to create economic and social benefits. 2. Examples include GE creating green energy products, Wells Fargo improving financial literacy, and companies providing access to clean water, food, and markets for farmers. 3. Implementing shared value can increase company profits by improving productivity, resource usage, supply chains, distribution and employee retention. It can also boost local economies and quality of life.

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tanima
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143 views20 pages

Corporate Shared Value

This document discusses the concept of corporate shared value. It provides examples of how companies have implemented shared value strategies. The key points are: 1. Corporate shared value means companies finding business opportunities that also address social problems or needs to create economic and social benefits. 2. Examples include GE creating green energy products, Wells Fargo improving financial literacy, and companies providing access to clean water, food, and markets for farmers. 3. Implementing shared value can increase company profits by improving productivity, resource usage, supply chains, distribution and employee retention. It can also boost local economies and quality of life.

Uploaded by

tanima
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CORPORATE

SHARED VALUE

PROF. PURNIMA VENKAT


BASIC PRECEPTS

• Rethinking Capitalism
• Externalities and taxing to
internalise
• Assumption of the trifecta (society,
business and government) being
hindrances to each other
CSV – IN BRIEF

• Shared value means working together,


understanding that externalities create
internal costs and using innovations to
increase income and address social
needs
• Fair trade vs creating new shared value
perspectives – Cote d’Ivoire
• What companies were vs what CSV can
bring for them – company and
community
CSV – IN
THREE
STEPS
CSV – EXAMPLES OF
RETHINKING PRODUCTS

• GE’S Ecomagination ($18B in 2009)


• Wells Fargo and creating better debt management
• WaterHealth International, Revolution Foods (60000 meals), Waste Concern
• Kenya M-Pesa – 10 million customers (11% of the country’s GDP)
• India & Thomson Reuters – 2 million farmers
GE’S ECOMAGINATION
WATERHEALT
H
INTERNATIO
NAL – IN
INDIA
REVOLUTI
ON FOODS
– SCHOOL
LUNCH
PROGRAM
WASTECONC
ERN -
BANGLADESH
KENYA’S
M-PHESA
PROGRAM
– 3M
Customers
INDIA
THOMSON
REUTERS
–
FARMERS’
INITIATIV
E
INCREASING VALUE CHAIN
PRODUCTIVITY

Energy usage – Marks & Spencer


saving 175 million $ annually
Resource usage – Dow Chemicals’
fresh water usage reduction to
save $4 million, Jain Irrigation
41% annual growth
Procurement – Creating value for
producers – Nespresso
• Distribution – Itunes, Google Scholar and paper usage reduction, Project Shakti
• Employee Productivity – J&J and the no smoking policies and wellness programmes
has saved them $250 million on health care costs
• Location – savings in transportation and maintaining lower stocks reduces wastage,
Olam International and cashew production – 25% reduction of costs and increase in
women’s income
ENABLING
CLUSTER • Developing transparent markets – NESPRESSO
DEVELOPME
NT
YARA
FERTILIZER
S-
MOZAMBIQ
UE
URBI
HOMES -
MEXICO
• Governmental goal setting and
regulations
• Clear & Measurable social
goals and prices
• Set performance standards but
not methods
• Phase-in periods to achieve
the standards
• Set universal measurement
systems
RETHINKI
NG
CAPITALIS
M–
CREATING
VALUE

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