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Problems Solutions Unique Proposition Unfair Advantage Customer Segments

The document proposes a lean canvas business model for a new butter product. It aims to introduce a unique combination of health, hygiene, and portability at an affordable price point targeting various customer segments including teenagers, adults, students, and workers. The solution focuses on differentiating the product through its recipe, packaging design, and positioning it as a first mover in the market to gain an unfair advantage over competitors. Key metrics of success include ensuring the product is chemical-free, halal-certified, competitively priced and widely available through social media marketing and word-of-mouth channels.

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Aimen Khan
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30 views1 page

Problems Solutions Unique Proposition Unfair Advantage Customer Segments

The document proposes a lean canvas business model for a new butter product. It aims to introduce a unique combination of health, hygiene, and portability at an affordable price point targeting various customer segments including teenagers, adults, students, and workers. The solution focuses on differentiating the product through its recipe, packaging design, and positioning it as a first mover in the market to gain an unfair advantage over competitors. Key metrics of success include ensuring the product is chemical-free, halal-certified, competitively priced and widely available through social media marketing and word-of-mouth channels.

Uploaded by

Aimen Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Lean Canvas Model

Problems Solutions Unique Unfair Customer


First introducer. Proposition Advantage Segments
People are brand Quantity & size
conscious. according to
Our service provide Same recipe of Teenagers , adults
Hesitate to try new family.
a unique butter, first , students
product. Variety of flavor
combination of mover and easy ,working men and
Different taste buds is available.
health, hygienic to maintain women ,
rejects the new Portable & easy
butter, portable , image. travelers.
taste. handling.
Unique design of low fat and most
product is high in importantly new
price.
Key Metrics design of packaging. Channels
Chemical free,
halal,availability. Social media,
competitive, sponsorship,
price. word of mouth.

Cost structure Revenue streams


Ruining at 15% profit,500-800 traveling cost, Availability in markets ,shops and stalls,
300-500, 300-500 rent of stall . marketing cost, supermarkets and local markets.
4000-4500 container cost , 1000-1500butter

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