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5 Hospital Communication

The document presents information on creating a newsletter for hospital pharmacy communication. Some key points: 1) The newsletter aims to transmit the latest medical information to staff, such as new drugs, guidelines, and safety alerts. 2) It also communicates decisions made by the Pharmacy and Therapeutics Committee, including drug formularies and monitoring programs. 3) An effective layout includes selecting a clear title, formatting content sections concisely and professionally, and wide distribution to medical staff and departments.

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431 views11 pages

5 Hospital Communication

The document presents information on creating a newsletter for hospital pharmacy communication. Some key points: 1) The newsletter aims to transmit the latest medical information to staff, such as new drugs, guidelines, and safety alerts. 2) It also communicates decisions made by the Pharmacy and Therapeutics Committee, including drug formularies and monitoring programs. 3) An effective layout includes selecting a clear title, formatting content sections concisely and professionally, and wide distribution to medical staff and departments.

Uploaded by

Atrao
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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A PRESENTATION ON

HOSPITAL PHARMACY COMMUNICATION -


NEWSLETTER

Presented By
D.Nagasen, M.pharm,
Assistant professor,
Department of Pharmaceutics
DEFINITION:
 Newsletter is a bulletin issued periodically to

the member of society , business or


organization (HOSPITALS)
AIMS:
 For the transmission of information

 To communicate the decisions made by the

PTC

2
FOR TRANSMISSION OF INFORMATION:
 Latest information in medical sciences

 Newly introduced drugs

 Newly introduced indications

 New drug delivery systems

 Update on drug interactions & ADR’s

 Drug therapy guideline development

 Medication safety information / precautions

 Information to physicians nurses and other

nursing staff for public relations


3
TO COMMUNICATE DECISIONS MADE
BY PTC:
 Use policy

 Revising drug formulary

 ADR monitoring programmes

 Drug product defect reporting programmes

 Drug utilization review

 Advantages

4
LAYOUT FOR NEWS LETTER:
 Selection of the title

 Contents of the news letter

 Format and printing

 Distribution

 Advantages

5
1.Selection of the title:
 The title should be specific (clear) & unique

EX: Title like pharmacy review, Pharmacy news


bulletin, and pharma times
2. Contents of the Newsletter:
 Editorial column

 New drug selection

 Abstract

 Medical staff

 New discoveries & Delivery systems

6
3. Format and printing:
 Structure of bulletin varies with organization of

pharmacist
 The publication is printed in ROYAL BOND paper

measuring size of 8.5-11 inches


4.Distribution:
Distribution Through
 Medical staff

 Library

 Administrative block

 Nursing services

 Laboratories may always send a pharmacy publication

7
5. Advantages:
 Although preparation of such news bulletin

requires time with a lot of information in news


bulletin. This means better communication
compared to Telephone and verbal
communication.

8
MAKING YOUR NEWS LETTER LOOK
ATTRACTIVE
 The layout of newsletter should be simple and make
it easy to navigate
 Create a title that brands your newsletter& use it for
every issue
 Any pictures used should have a professional quality
to them & fit with your company’s overall image
 If the product or service merits greater coverage
break it up into several chunks
 Try to keep paragraphs b/w 50-125 words & articles
fewer than 800 words.
9
NEWS LETTER

10

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