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Marketing Mix: The 4P's of Marketing

The document discusses the marketing mix, also known as the 4Ps of marketing, which are product, place, price, and promotion. It provides details on each of the 4Ps, including definitions and examples. The marketing mix strategy involves choosing the best actions to achieve long-term goals and gain customer loyalty and competitive advantages.

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253 views13 pages

Marketing Mix: The 4P's of Marketing

The document discusses the marketing mix, also known as the 4Ps of marketing, which are product, place, price, and promotion. It provides details on each of the 4Ps, including definitions and examples. The marketing mix strategy involves choosing the best actions to achieve long-term goals and gain customer loyalty and competitive advantages.

Uploaded by

duchess2byun
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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MARKETING MIX:

The 4P’s of Marketing


Brisuela, Charles Aldwin O.
Caballas, Krizzia Aaliyah H.
Castro, Nicole Ann S.
Catacutan, Kristine Mae B.
Cimanes, John Y.
• The marketing mix, more popularly referred to
as the 4P’s marketing, is a set of controllable
and interrelated variables composed of
products, place, price and promotions that a
company assembles to satisfy a target group
better than its competition.
• Marketing mix strategy is choosing and
implementing the best possible course of
action to attain the organization’s long term
objectives and gain customer bonding and
competitive advantages.
PRODUCT
• We define a product as anything that can be offered to
a market for attention, aquisition, use, or
consumption that might satisfy a want or need.
Products include more than just tangible objects, such
as cars, computers, or cell phones.
• It also includes the services product,
• These are form of • Examples include
product that consists of banking, hotel services,
activities, benefits, or airline travel, retail,
satisfactions offered for wireless communication,
sale that are essentially and home repair
intangible and do not services.
result in ownership of
anything.
Place
• To make the product conveniently available to
the target market consistent with their
purchasing patterns.
• It also refers to distribution or the methods and
location you use for your products or services to be
easily accessible to the target customers. Your product
or service dictates how it should be distributed.
• Examples of distribution strategy:
• Intensive Distribution – a marketing strategy under
which company sells through as many outlets as
possible, so that the consumers encounter product
virtually everywhere.
• Selective Distribution – involves producers using
limited outlets in a geographical area to sell products.
• Exclusive Distribution – where suppliers and
distributors enter into an exclusive agreement that
only allows the named distributor to sell specific
products.
PROMOTION
• to build and improve customer demand.
Promotion has four components called
Promotion Mix.
• Promotion mix is a set of different marketing
approaches that marketers develop to optimize
promotional efforts and reach a broader audience. The
marketer’s task is to find the right promotion mix for
a particular brand.
Four components of promotion mix:

• 1. Advertising - to • 1. Coke Zero was launched


effectively inform, in February 2008 with
heavy advertising and
persuade and remind the
exciting events to announce
target market. its availability. billboards all
over the country were set up
• Example: with hidden images and then
simultaneously revealed
during launch date.
Sampling booths during
events further reinforced the
advertising efforts.
• 2. Public Relations - to • 1. Rizal Commercial
offer a positive image of Banking Corporation
the company and the (RCBC) has various
brand. buhay Rizal values
campaigns associated
with its iconic
• Example:
namesake national
hero, Dr. Jose Rizal.
• 2. Many pacquiao’s
life in boxing industry
in Alaxan fr’s
commercial.
• 3. Selling - to get the
customers to buy.

• Examples: • 1. Yakult has over


2,500 street level
vendors promoting and
delivering product to
households.
• 2. Selecta ice cream
stalls and vendors.
• Sales Promotions - to
convince customers to
buy immediately.
• 1. Minute Burger
• Example: pioneered the "buy 1
take 1 promo" of their
hamburgers.
• 2. Freebies on products
like shampoos, soaps
etc.
PRICE
• to make the product Example:

affordable to the target • David’s Salon has


market and reflect the different pricing levels
value of benefits for haircut depending on
provided. the seniority (suggesting
killing) of the hairstylist
chosen by the customer

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