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Digital Marketing: Get Digital With LAVINA GOYAL

DigitalMarketing|Marketing|Advertising|Branding|Promotion|Sales|TraditionalMarketing|Search Engine& Browsers|Techniques|Factors|Search Engine Result Page

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Sushmita gour
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120 views23 pages

Digital Marketing: Get Digital With LAVINA GOYAL

DigitalMarketing|Marketing|Advertising|Branding|Promotion|Sales|TraditionalMarketing|Search Engine& Browsers|Techniques|Factors|Search Engine Result Page

Uploaded by

Sushmita gour
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Get Digital with LAVINA GOYAL

Make India Digital

Digital Marketing
Lets Create Your Base
Do you Know The difference Between

1. Marketing
2. Advertisement
3. Promotion
4. Branding
5. Sales
6. Traditional Marketing
7. Digital Marketing
Marketing

• Marketing is selling of products or services.

• Action taken for selling our product & services.

Kind/Styles of Marketing

• ATL: Above The Line


• BTL: Below The line
• TTL: Through The line
Advertisement

• Advertisement is a subset of marketing.

• It is an announcement in public for increasing brand awareness.

Example: Banners, flex, flyer


Promotion

• Promotion is also a subset of marketing.

• It is an announcement in public for grabbing customers.

Example: End of seasonal sale, offers


Branding

• A brand is a name, logo, design, symbol, tagline or any other feature


that identifies one seller's good or service as distinct from those of
other sellers.
Sales

• When you handover your product or services to your target audience.


Traditional Marketing

• Traditional Marketing is an old method of selling of products or services.

Example: pamphlets, flyers, billboards, TV ads, radio ads, print advertisements, newspaper ads,
etc.
Digital marketing
Digital marketing is selling of product and services with the help of internet.
Example: Online Banner, Search Engine Ads
TECHNIQUES OF DIGITAL MARKETING

DM
PAID FREE

EMAIL SMM MOBILE ORM


SEM ASO SMO
MARKETING MARKETING SEO
ASM
Factors Of Marketing

Reac Targe
Price ROI
h t
Reach:
• Numbers of unique people see your ad.

Target:
Aim of an attack.

Price:
• Amount we want to spend on our ads.

ROI:
• ROI stands for return on investment.
• Return which we will get after our marketing
WHAT ARE SEARCH ENGINE AND
WHAT ARE BROWSERS ??
BROWSERS AND SEARCH ENGINES
How Search Engine Works?
• Search engine works on the basis of three components:
Crawler
Indexer
Search Interface
• Crawler: Also known as “Robot”, “spider” or “web crawler”
- It collect data from hundred of millions of web pages that exist.
• Indexer: Collect data from crawler and categorize them based on there
content.
• Search Interface: With which user can access the search engine.
- Mediator between user and search engine.
Example:
• You build an Library

WHAT WE NEED?
1. Location
2. Collect data/ books
3. Temporary Storage
4. Categorization
5. Result

Search engine is a kind of library


HOW SEARCH ENGINE WORKS?
WHAT SEARCH ENGINE ALGORITHM
SEARCH IN YOUR WEBPAGE
1. Word
2. Tittle
3. Link
4. Words in link
5. Reputation
HOW DO YOU CHECK LAST CRAWLING AND
INDEXING OF A WEBSITE?
• Cache: (last crawled)

• Site: (pages indexed)


WHAT IS SERP?
TYEPS OF RESULTS AT SERP?
1. Organic result
2. Ad/ paid result
3. Image result
4. Video result
5. News result
6. Local results
7. Shopping result
8. Map result
9. Books result
10.Flight result

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