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Business Card

The document provides steps for designing a business card, including choosing a size, adding logos and graphics, selecting necessary contact text, choosing typography like font size and style, and color. It recommends including name, company, title, phone, email, website, and address. For typography, it suggests varying text sizes for emphasis, choosing a font that matches brand personality, and ensuring legibility through color contrast. Similar steps are outlined for designing a letterhead, such as selecting dimensions, theme, images, font, and using it in correspondence.

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LouieJay Masion Jadraque Bialan
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127 views17 pages

Business Card

The document provides steps for designing a business card, including choosing a size, adding logos and graphics, selecting necessary contact text, choosing typography like font size and style, and color. It recommends including name, company, title, phone, email, website, and address. For typography, it suggests varying text sizes for emphasis, choosing a font that matches brand personality, and ensuring legibility through color contrast. Similar steps are outlined for designing a letterhead, such as selecting dimensions, theme, images, font, and using it in correspondence.

Uploaded by

LouieJay Masion Jadraque Bialan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUSINESS CARD

MAKING
◦ Business card is a small, printed, usually credit-card-sized
paper card that holds your business details, such as name,
contact details and brand logo.
◦ Your business card design is an essential part of your
branding and should act as a visual extension of your
brand design.
Steps in making Business Card

◦ Whether you’re an individual freelancer, founder of a young


startup, or part of an established enterprise, there are two crucial
design components you need finalized before you even begin
thinking of business cards:
◦ Finished logo
◦ Brand color scheme
◦Choose your size
◦ Your next decision is the size of the card. This mostly depends on
the standard of the country, so that’s a good place to start. Even if
you plan to stand out, you have to know what everyone else is
doing to go against it.
◦ North American Standard: 3.5 × 2 in. (88.9 × 50.8 mm)
◦ European Standard: 3.346 × 2.165 in. (85 × 55 mm)
◦ Oceania Standard:  3.54 × 2.165 in. (90 × 55 mm)
◦ Add your logo and other graphics
◦ Now we begin plotting the visual elements of your business card
design, first and foremost the logo. Your logo should take center
stage on your business card, although other flourishes and
secondary graphics can sometimes be useful as well.
◦Add necessary text
◦ What your business card actually says depends on you. Work-from-home
freelancers may have no need for a postal address, while professions that consult
face-to-face require it.

So the next step is for you to decide what to put on your business card. Below is a
list of some common choices, so you can decide which to include and exclude.
◦ Name – A given. Every card needs a name.
◦ Company name – Another given, except for personal brands, in which case your
personal name is your company name.
◦ Job title – For traditional cards, include your job title. This also helps remind the
holder of who you are, what you do, and even how your met.
◦ Phone number – Even if phone is not your preferred method of communication,
it is to some people.
◦ Email – A business card staple; 
email is the new norm for non-urgent business communications, partially because it
allows sending documents as attachments.
◦ Website URL – Including your site URL is a non-aggressive invitation for visits.
◦ Social media – If social media is relevant to your field, or you just want to show a
bit of your personality, include social media links.
◦ Address – Necessary for drawing customers into your office or store location.
◦ QR code – While not as popular as years past, a QR code is still a viable shortcut to
transferring whatever data you desire.
◦ Slogan – Completely optional, a slogan helps with brand identity and adds a little
personality.
◦ Remember that business cards aren’t just about giving information but also
retaining it. People may already know your number, address, or URL, but keep your
card handy in case they forget it.
Choose your typography

Once you know what you want to say, you can choose how it looks. While
typography is always important, it’s especially pertinent to business cards
since you have to make text completely legible and have only a small space
to work with.
Let’s break up typography into three main categories:
◦ Size. To maintain readability, you want all your text to
be at least 8 pts. However, you want your most important
elements (like your name) to stand out, so feel free to vary
the text sizes. Also consider empty space—you don’t want
to clutter your card, so leave your text small enough that
there’s plenty of breathing room around each element.
◦ Font. Just remember to choose a font that represents the personality
you’re going for. A clean and modern sans-serif, an individualistic
and elegant script or a classic and timeless serif font? Below are
some examples of what different font styles bring to the table.
◦ Serif fonts
◦Slab serif fonts
◦Sans serif fonts
◦Script fonts
◦Handwritten fonts
◦ Color. Here’s where a pre-existing brand color scheme comes in
handy. Staying on-brand, choose text colors that go well with the
background color of your card, which should also be a brand color.
Similar colors may look nice together but can be hard to read, so
experiment with contrasts for legibility.
◦ The golden rule for typography is to prioritize legibility over all
else. It doesn’t matter how artistic your font is if no one can read
what it says.
◦ How to make a letterhead
◦ Pick a size and shape
◦ Generally, your letterhead will be going across the top of a document, so choose your dimensions
accordingly. A landscape-oriented rectangle is ideal for most letterhead designs.
◦ Choose a theme
◦ Next, you'll need to select a theme that is appropriate for your company. Remember that your letterhead
gives off an impression of your brand, so choose a theme that is consistent with traits that your business
exudes: i.e., approachability, efficiency, professionalism, etc.
◦ Personalize with images
◦ You can choose an image to accompany your business name and information from among the Adobe
Spark stock photo library, or if you already have a logo design, you can upload that instead. Choose
something simple and sleek that can be printed easily if necessary.
◦ Select a font
◦ Your business name will typically be the main feature of your letterhead. To promote brand consistency,
use the same font for your name that you use on your company logo or signage. It should be bold,
readable and eye-catching.
◦ Download, share, or print
◦ Once all other elements are in place, you're ready to put your sample letterhead to use. Download your
fresh imagery and use it to adorn your correspondence or use it as a sign-off on your social media posts.

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