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13 To 18 (Rohit Pai)

This document discusses different types of stores and how to delineate their trading areas. It covers using secondary data, primary data, trend analysis, consumer surveys, and computer models to determine the trading area of existing stores and new stores. The goal is to understand which stores are destination stores that draw customers from a wider area and which are parasite stores that rely more on nearby customers.

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Rohit Pai
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44 views5 pages

13 To 18 (Rohit Pai)

This document discusses different types of stores and how to delineate their trading areas. It covers using secondary data, primary data, trend analysis, consumer surveys, and computer models to determine the trading area of existing stores and new stores. The goal is to understand which stores are destination stores that draw customers from a wider area and which are parasite stores that rely more on nearby customers.

Uploaded by

Rohit Pai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Segments of a Trading Area

Destination Stores vs Parasite Stores


Trading areas and store types
Delineating Trading Area of an Existing Store

• Secondary Data
• Primary Data
The Trading-Area of a New Store

• Trend analysis
• Consumer surveys
• Computerized trading-area analysis models

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