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Cardio Good Fitness Project

The document provides context and sample data for a data analysis project for a cardio fitness company. The objectives are to generate customer profiles, perform univariate and multivariate analyses, and provide insights. The data contains variables such as product, age, gender, education, marital status, usage, fitness, income, and miles. Based on the data, it appears Product TM 195 is popular for both males and females with lower income and mileage. There are also strong positive correlations between miles and usage, and miles and fitness. Regression analysis shows miles can be predicted based on usage and fitness.

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Abu Bindong
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975 views12 pages

Cardio Good Fitness Project

The document provides context and sample data for a data analysis project for a cardio fitness company. The objectives are to generate customer profiles, perform univariate and multivariate analyses, and provide insights. The data contains variables such as product, age, gender, education, marital status, usage, fitness, income, and miles. Based on the data, it appears Product TM 195 is popular for both males and females with lower income and mileage. There are also strong positive correlations between miles and usage, and miles and fitness. Regression analysis shows miles can be predicted based on usage and fitness.

Uploaded by

Abu Bindong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Cardio Good Fitness Project

Project 1: Data Analysis


Objectives
• Preliminary Data Analysis
• Generate customer profile (characteristics of a customer) of the
different products
• Perform univariate and multi-variate analyses
• Generate a set of insights and recommendations that will help the
company in targeting new customers
Context
Data contains the following variables

• Product - the model no. of the treadmill


• Age - in no of years, of the customer
• Gender - of the customer
• Education - in no. of years, of the customer
• Marital Status - of the customer
• Usage - Avg. # times the customer wants to use the treadmill every week
• Fitness - Self rated fitness score of the customer (5 - very fit, 1 - very unfit)
• Income - of the customer
• Miles- expected to run
Context (Sample Data)
Marital
Age Gender Education Usage Fitness Income Miles
Product Status

0 TM195 18 Male 14 Single 3 4 29562 112

1 TM195 19 Male 15 Single 2 3 31836 75

2 TM195 19 Female 14 Partnered 4 3 30699 66

3 TM195 19 Male 12 Single 3 3 32973 85

4 TM195 20 Male 13 Partnered 4 2 35247 47


Frequency Distributions
Histograms
Histograms by Gender
Box Plots
Product Analysis
Income Comparisons to Products
Marital Status Partnered Single
Product Gender
TM195 Female 46153.777778 45742.384615
Male 50028.000000 43265.842105
TM498 Female 49724.800000 48920.357143
Male 49378.285714 47071.800000
TM798 Female 84972.250000 58516.000000
Male 81431.368421 68216.428571

Miles Comparisons to Products


Marital Status Partnered Single
Product Gender
TM195 Female 74.925926 78.846154
Male 80.190476 99.526316
TM498 Female 94.000000 80.214286
Male 87.238095 91.100000
Based on above data, Product TM 195 is in demand TM798 Female 215.000000 133.333333
Male 176.315789 147.571429
For both Males and females, for low income and
low mileage customers.
Pair Plots for
Various Data
Attributes
Correlations

Note:

There is strong positive correlation


that exist between Miles and Usage,
and between Miles and Fitness Age Education Usage Fitness Income Miles
Age 1.000000 0.280496 0.015064 0.061105 0.513414 0.036618
Education 0.280496 1.000000 0.395155 0.410581 0.625827 0.307284
Usage 0.015064 0.395155 1.000000 0.668606 0.519537 0.759130
Fitness 0.061105 0.410581 0.668606 1.000000 0.535005 0.785702
Income 0.513414 0.625827 0.519537 0.535005 1.000000 0.543473
Miles 0.036618 0.307284 0.759130 0.785702 0.543473 1.000000
Regression Analysis

Miles Predicted = -56.74 + 20.21*Usage + 27.20*Fitness

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