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Introduction To International Business: BUS685, SEC # 1

The document provides an introduction to international business, discussing what international business is, how it differs from domestic business, a brief history of international business, and the growth of international firms and trade. It also examines the drivers of globalization and motives for entering foreign markets.

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29 views14 pages

Introduction To International Business: BUS685, SEC # 1

The document provides an introduction to international business, discussing what international business is, how it differs from domestic business, a brief history of international business, and the growth of international firms and trade. It also examines the drivers of globalization and motives for entering foreign markets.

Uploaded by

snikdho sworov haque
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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INTRODUCTION TO

INTERNATIONAL BUSINESS
LECTURE # 1
BUS685, SEC # 1

Dr. Muslima Zahan


Assistant Professor
School of Business and Economics
North South University
Dhaka, Bangladesh

Summer 2020
WHAT IS INTERNATIONAL BUSINESS(IB)
 International Business
 Foreign Business

 Multi-domestic company

 Global company

 International company
WHAT IS DIFFERENT ABOUT IB
 Influence of External and Internal Environmental Forces
 Competitive,financial, economic, Political, Socio-cultural,
Labor, Technological etc.
 The Domestic Environment
 The Foreign Environment

 The International Environment


A BRIEF HISTORY OF IB
GROWTH OF INTERNATIONAL FIRMS
AND IB
 Expanding Number of International Companies
 Foreign Direct Investment and Exporting are growing
Rapidly
 What is Driving the Globalization of Business
WORLD MERCHANDISE TRADE VOLUME, 2015-
2018
SOURCE: WTO AND UNCTAD, WTO SECRETARIAT ESTIMATES.
WORLD MERCHANDISE EXPORTS AND IMPORTS
BY LEVEL OF DEVELOPMENT, 2012Q1-2017Q4
(VOLUME INDEX, 2012Q1=100)
WHAT IS DRIVING THE GLOBALIZATION OF
BUSINESS
 What is globalization
 The drivers of globalization
 Political etc.
 Motives for entering foreign Market
 Increase profit and sales
 Protect markets, profits and sales

 The 7 Dimensions for Globalizing a Business


 Product, markets, promotion, place (for value addition),
competitive strategy, non-home country personnel use, and
extent of global ownership
MOTIVES FOR ENTENING FOREIGN
MARKETS
 Increase profits and sales
 Enternew markets, Faster growing market
 New market creation, Improves communication
 Obtain greater profits, Greater revenue.

 Protect markets, profits and sales


 Protect domestic market, lack of foreign exchange, local
production, geographic diversification.
SUMMARY
 Understand what international Business is and why it is
important
 Comprehend why and how international business differs
from domestic Business.
 Appreciate that international business has a long and
important history in the world’s development
 Appreciate the dramatic internationalization of markets.
 Understand the five kinds of drivers, all based on change,
that are leading firms to internationalize their operations.

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