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Business Model Canvas (1) A 1621176894

The document outlines a business model canvas for HINWA, a company that produces organic wines from indigenous wild berries in the Himalayas. The key partners are vineyard owners and suppliers. The value proposition is high quality organic wines made from local berries, offering a new taste experience. The target customer segments are people aged 21 and above from upper and middle income groups with an interest in western culture. Revenue is generated from the sale of the organic wines.

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Nirvana Shrestha
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1K views1 page

Business Model Canvas (1) A 1621176894

The document outlines a business model canvas for HINWA, a company that produces organic wines from indigenous wild berries in the Himalayas. The key partners are vineyard owners and suppliers. The value proposition is high quality organic wines made from local berries, offering a new taste experience. The target customer segments are people aged 21 and above from upper and middle income groups with an interest in western culture. Revenue is generated from the sale of the organic wines.

Uploaded by

Nirvana Shrestha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Designed for: Designed by: Date: Version:

Business Model Canvas HINWA GROUP 8 … 21/05/2021 1.1

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

Vineyard owners from Wholesale Organic wines made from Direct contact with distributors Age: 21 and above
Himalaya. Retail management indigenous wild berries from Personal contact with Gender: Both Male and female.
Cork/ bottle suppliers Distribution channel. Himalayas. restaurant owners Income:: Upper and middle
Distributors supplying fresh High quality wine Personal online experience class people . Everyone can
Design
hand picked fruits from wild Western lifestyle &wine culture afford HInwa.
Public relations
hills during berry season. Newness in taste as we offer Lifestyle:  People who prefer
Marketing westernization.
Human resource organic wines ( local
Advertising berries)instead of grape. Psychological influence:
Brand experience Foreign influence. Western
culture.
Interest: who want to have a
Key Resources Channels new taste of wine like foreign
people.
Physical assets Personal sales team User status: Middle and upper
Vineyards Websites class.. And those who follow
Historic wine labels Supermarkets western wine drinking culture.
Well trained vintners Local alcohol shops Spending habits:  These
strategic alliances people don't mind paying a bit
R & D availability
extra for their brand.
Restaurants and Bars

Cost Structure Revenue Streams

Payrolls Sale of wine


Hire local people for plucking and sorting local berries
Production and distribution

Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0

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