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Madhu (Swot Analysis)

Information technology has impacted retail banking in India. It has provided banks with strengths like convenience for customers and competitive advantages from economies of scale. However, it also presents weaknesses like security issues with personal data for customers. Opportunities for banks include cooperation with other stakeholders and raising awareness of digital banking benefits. Threats include increased competition from traditional and foreign banks, as well as needing updated laws for online transactions. The growth of internet banking confirms demand for these new services despite challenges around security and competition.

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Priya Raj
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61 views8 pages

Madhu (Swot Analysis)

Information technology has impacted retail banking in India. It has provided banks with strengths like convenience for customers and competitive advantages from economies of scale. However, it also presents weaknesses like security issues with personal data for customers. Opportunities for banks include cooperation with other stakeholders and raising awareness of digital banking benefits. Threats include increased competition from traditional and foreign banks, as well as needing updated laws for online transactions. The growth of internet banking confirms demand for these new services despite challenges around security and competition.

Uploaded by

Priya Raj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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IMPACT OF

INFORMATION TECHNOLOGY
ON RETAIL BANKING IN INDIA

BY
PEDDI MADHUMITHA REDDY
STRENGTHS WEAKNESSES
S W
Strengths are the  Weaknesses are
qualities that the factors which
enable us to do not meet the
accomplish the standards we feel
organization’s they should meet.
mission. 
SWOT

OPPORTUNITIES THREATS

Organizations can Threats are


gain competitive uncontrollable.
advantage by O T When a threat
making use of comes, the stability
opportunities. and survival can be
at stake.
Through banking operations, such as expanding the number of
employees to reduce unit costs, banks can achieve economies of
scale.

The advent of Internet banking can support more competitive


advantages of economies of scale. 

Strengths Convenience for customers

Competitive advantage for economies of scale

Provides better convenience and greater efficiency


The decision of Internet banks to conduct most of their business
online, in addition to presenting their strengths, generates potential
weaknesses. 

Most of the clients who use online banking services are mostly
people with a high level of education and a good understanding of it
technologies.

Weakness From the customer's point of view, the security of personal data and
its integrity is one of the main problems.

Security issues in digital mode

Sensitivity to the global economy


Cooperation between banks and other stakeholders provides the
basis for implementing new business strategies that ultimately
lead to value creation for both customers and banks.

Raising awareness of the benefits of digital banking among


people

Opportunities
Integration of domestic banks with foreign markets

Better development in areas such as risk management and CRM


The main obstacle for online banks is a large number of competitors.

Online banks are threatened by traditional banks that offer differentiated products,
financial institutions that provide specific financial solutions, and, above all, foreign

Threats banks The rapid development of the Internet actually requires that the laws
governing online transactions are up-to-date, since in the case of financial losses to
the detriment of customers or in other specific situations, there are no adequate
compensatory measures. countermeasures.

These companies will be significantly expanded to meet the financial needs of their
clients by accessing the broader financial system through a digital Bank. At the
same time, the Bank will benefit by receiving additional information about the
needs and habits of its customers, thereby closing the information loop of feedback. 
Conclusion
◦ However, the rapid growth in the popularity of Internet banking confirms that there is a stable
and effective demand for this new type of banking services.
◦ The cost of customer service via the Internet is minimal, which arouses the interest of
customers. 
◦ The development of the digital banking industry requires the efforts of every commercial Ban
THANK YOU

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