Scribd
Upload
317 views18 pages

Ad Agency Profile.

FCB Manila is an advertising agency located in Makati City, Philippines that was founded in 1973. It has 51-200 employees and handles major brands like SMART Communications, PLDT, SM Group, Asia Brewery, Dole Philippines, Mondelez, and Nivea. The agency provides services including advertising, branding, strategic planning, digital marketing, social media management, and content development. FCB Manila has received several awards for its creative work and celebrated its 20th anniversary in the Philippines in 2017.

Uploaded by

Calix Casanova
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
317 views18 pages

Ad Agency Profile.

FCB Manila is an advertising agency located in Makati City, Philippines that was founded in 1973. It has 51-200 employees and handles major brands like SMART Communications, PLDT, SM Group, Asia Brewery, Dole Philippines, Mondelez, and Nivea. The agency provides services including advertising, branding, strategic planning, digital marketing, social media management, and content development. FCB Manila has received several awards for its creative work and celebrated its 20th anniversary in the Philippines in 2017.

Uploaded by

Calix Casanova
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 18

ADDRESS

1009 Metropol Building, Metropolitan


Avenue, Makati City 1200, Philippines

URL
FCB Manila Advertising Agency - Phil
ippines

CONTACT NUMBER
632 812 0471
Description
FCB traces its proud heritage to 1873 when it was
founded as Lord & Thomas in Chicago — making it
the third oldest advertising agency in the US that
has survived to this day. From Lord & Thomas
came Albert Lasker who became known as the
“father of modern advertising” because of his
work that revolutionized the advertising industry,
utilizing radio that, in turn, significantly impacted
pop culture. In 1942, Lord & Thomas was acquired
by Emerson Foote, Fairfax Cone and Don
Belding — who renamed the company as Foote,
Cone & Belding.
We are advertising and marketing solutionists,
with one simple goal: to create communications
that change behavior. FCB Manila handles brands
for major Philippine and multinational
corporations, such as SMART Communications,
PLDT, the SM Group, Asia Brewery, Inc., Dole
Philippines, Mondelez, and Nivea. In 2011,
DigitalFCB was launched, to serve the growing
need of clients for web and mobile solutions. FCB
Manila and DigitalFCB , along with Weber
Shandwick Philippines and Stargate Publications,
are part of the MFCB Group
THE TEAM
CREATIVE
Jake Tesoro
Chief Creative Officer

Lizette Santos
VP-strategic planning
Organization Size
Big size organization (51-200
employees

Affiliate
Marketing and Advertising
campaigns
Expertise as an Agency
• Advertising
• Branding
• Strategic planning
• Digital Marketing
• Online Social Listening
• Platform Design
• Social Media Analytics
• Social Media Management
• Content Development
Accounts Handled
1. Asia Brewery, Inc.
2. Alphaland
3. Andy Player
4. BYD (Print Ads
5. Cobra Energy Drink
6. Coco Fresh
7. Cyberya
8. DOLE
9. Double Dragon Properties Corp
10. Delight
11. Jura
12. Edsa Shangri-La Manila
13. Shangri-La Boracay Resort & Spa
14. Marco Polo
15. Meralco
16. Metro Pacific
17. Mister Donut
18. Mondelez
19. Nivea
20. Philam Asset Management, Inc.
21. Philex Mining Corporation
22. Propan TLC
23. Oreo
24. PLDT
25. PLDT HOME
26. PLDT KAASENSO
27. PLDT Landline Plus Prepaid
28. SM Supermalls
29. SM Markets
30. The SM Store
31. Smart Communications
32. Smart Padala
33. Sunkist
34. The Dalmore
35. The Standard
36. Talk ‘N Text
37. Vitamilk
38. Zuellig Family FoundationS
Print Ads
TV Ads

Andy Player “the walk”

PayMaya “Para” 30s


Talk n Text “Taktak” 30s

NIVEA “Couple” 30s


Meralco “Provider” 30s

Cobra “Laban: 30s


Awards and Milestones

• Celebrated its 20th year in the


country
• 4As Awards FCB Manila as Creative
Agency of Ad Summit Pilipinas
2018
• Tambuli Awards
• Kidlat Awards
References
http://fcbmanila.com/

https://www.youtube.com/watch?v=bLLnvB4MOn
E

https://www.youtube.com/watch?v=kN4xtVbhBG
4

https://www.youtube.com/watch?v=7tXNNu9fR-I

https://www.linkedin.com/company/fcb-mnl

https://www.linkedin.com/company/fcb-mnl

https://www.philstar.com/lifestyle/allure/2017/0
6/24/1713256/fcb-manila-marks-20-years
http://fcbmanila.com/wp-content/uploads/20
16/08/Cobra-Laoag.jpg

http://fcbmanila.com/wp-content/uploads/20
16/08/Dutchmill-Delight.jpg

http://fcbmanila.com/wp-content/uploads/20
16/08/Vitamilk-Ayos.jpg

http://fcbmanila.com/wp-content/uploads/20
15/04/print-dole.jpg

http://fcbmanila.com/wp-content/uploads/20
15/04/print-nivea.jpg

http://fcbmanila.com/wp-content/uploads/20
15/04/print-mybro.jpg

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy