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B2B Marketing

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Riya Agrawal
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30 views7 pages

B2B Marketing

Uploaded by

Riya Agrawal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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• IndiaMart is India’s biggest online marketplace, connecting buyers with suppliers.

Being India’s leader in


B2B channel, IndiaMart is currently number 3rd B2B marketplace in the world.
Introduction
• IndiaMart offers a platform and tools to more than 2.6 crore satisfied buyers to search from over 3.3
crore products and get connected with over 22 lakh reliable and competitive suppliers.
• The internet broke the geographical boundaries and brought buyers and
Idea behind suppliers on a single platform in a cost-effective manner.
• Buyers from all over the world can get Indian suppliers and manufacturers
Indiamart just through a single click of mouse on the online B2B marketplace
IndiaMart.
Case I – Healthcare (Amplifon -
Aiding its online sales)
• Problem: Being the largest hearing care service in the world,
digital was never explored as a platform for lead generation
hence they were lagging in the new market.

• Solution: IndiaMART not only helped the team realize the


potential of going online but also helped them manage leads
and enrich the catalog for more relevant enquiries.

• Result: Amplifon now gets approx. 100 new enquiries every


month, having started with 1 category, they now have their 20
categories on IndiaMART as Industry Leader.
Case-II - Electrical and Electronics
(Carrier Aircon - Digital is the new cool)

• Problem: When they realized buyers are looking for them


online, they wanted to explore digital as promotion medium for
the first time.

• Solution: IndiaMART offered complete solution for their


digital promotion, including their team's training and lead
management.

• Result: Increased its presence online and employed a resource


to manage leads & add more products that fetched them 100+
leads monthly.
Case III- Industry Supplies (Ebaco India
Pvt. Ltd. - Running with digital world)

• Problem: They wanted to create a strong foothold in the


Indian market and hence were looking for an online promotion
partner.

• Solution: IndiaMART through its customized packages helped


Ebaco to get the maximum ROI through digital promotion on
IndiaMART.

• Result: Ebaco has constantly increased their investment with


IndiaMART and has been generating up to 80% genuine leads
with 75% conversion.
Case IV-Hand And Machine Tool (Hilti India -
Breaking business records digitally!)

• Problem: The brand had minimal digital presence and market


share in power tools category vis-a-vis players like Bosch. The
business model didn't have even distributors and retailers, so
every lead used to get fulfilled by the direct sales team.
• Solution: IndiaMART helped HILTI to gain top position on
categories with very high traffic, visibility and target segment
which enhanced HILTI's already huge on-ground presence by
showing them on TOP for millions of searches happening
digitally.
• Result: With approx. 1500 new leads every month, HILTI
credits IndiaMART for transforming their brand digitally and is
also increasing its presence further on IndiaMART.

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