Scribd
Upload
166 views8 pages

Film Distribution

In the 1990s, the British film industry received increased funding which led to higher film production. However, many of the films produced did not secure distribution deals and therefore did not get exhibited in cinemas. There was criticism that some Lottery-funded films lacked quality scripts and rushed development. Britain's lack of a strong domestic film distribution network controlled by British companies has historically been a major obstacle for the industry. Film distributors are responsible for marketing films to audiences and negotiating exhibition deals with cinema chains to get films screened on as many screens as possible. They must effectively target promotional campaigns at the appropriate audiences through trailers and advertisements on television, in cinemas, and online.

Uploaded by

NinaNC
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
166 views8 pages

Film Distribution

In the 1990s, the British film industry received increased funding which led to higher film production. However, many of the films produced did not secure distribution deals and therefore did not get exhibited in cinemas. There was criticism that some Lottery-funded films lacked quality scripts and rushed development. Britain's lack of a strong domestic film distribution network controlled by British companies has historically been a major obstacle for the industry. Film distributors are responsible for marketing films to audiences and negotiating exhibition deals with cinema chains to get films screened on as many screens as possible. They must effectively target promotional campaigns at the appropriate audiences through trailers and advertisements on television, in cinemas, and online.

Uploaded by

NinaNC
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 8

Audiences and Institutions:

Production, Distribution and


Exhibition
In the 1990s the British film industry received a boost
in funding and this in turn meant that film production
increased and things began to look bright for the
industry.
Where did that money come from?
However, many of the films that were funded did not
get distribution, and therefore did not get exhibited.
Distribution problems

It became apparent that Britain’s lack of a distribution


network, controlled by British film companies, has been a
major obstacle to a flourishing industry
Criticism of the Lottery-funded films focused on the lack
of time spent in development: ideas were rushed
through, without sufficient attention to the quality of the
script.
Can you think of another period in the history British
cinema where poor quality films were produced?
What is film distribution?

A film distributor is the link between film producers


and exhibitors (the cinema chains); their aim is to get
as many people as possible to see the film on as
many cinema screens as possible.
Producer:
Working Title

Exhibitors:

Distributor:
Universal Cineworld

UCI
Odeon

Vue
Film distribution

The distributor markets the film and develops an


appropriate advertising campaign

To market successfully, the distributor has to target


the appropriate audience

The distributor needs to create interest in a film; this


can be easy if there is a clear ‘selling point’ such as a
star, but harder in the case of low-budget
independent films
Film distribution

Distributors employ researchers to track the


recognition of the film with the target audience
during the campaign
The UK has major distributors (affiliated to the
Hollywood studios) and independent (unaffiliated)
distributors who tend to handle films made outside
the major studios
In Hollywood in the 1930s and 1940s exhibition was
the most financially important part of the filmmaking
process; now distribution dominates
Your task

You need to take on the role of a film distributor and


create a promotional campaign for a new British film
First you will have to plan when and where will be the
best place for the trailer for your film to appear (On TV,
Cinema & Internet) in order to hit your target audience
(You will need to define this)
You will then have to produce a promotional pack for
your film, making sure that you follow all the correct
codes and conventions
See the handout for more information and
instructions

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy