UNIT-I (Principles of Management: An Introduction)
UNIT-I (Principles of Management: An Introduction)
Chapter 1
Nature and Functions of management
•Definition & Importance
•Management functions, levels, roles and skills
Chapter 2.
Evolution of Management Thoughts
•Early Classical Approach
•Neoclassical Approach
•Modern Approach
Session Plan:
An Art of Increasing
Productivity Above definitions associate management with the functions undertaken
for running a business.
Integration of Efforts
Process
Management is the art and science of preparing,
Management as a
Discipline organizing and directing human efforts applied to
Art and Science of
control the forces and utilize the materials of nature
Decision-Making for the benefit of man AMA
An Art of Increasing
Productivity
The above mentioned definitions describe management as a
Integration of Efforts
science and art of decision making and controlling the activities
Management as a of employees for obtaining enterprise objectives.
Group of Managers
Session
Chapter 1 1 Definition and Importance
An Art of Increasing
Productivity Management is the art of securing maximum productivity at
Integration of Efforts the minimum of cost so that it helps employers, employees and
public in general.
Management as a
Group of Managers
Public is also a stake holder in business, it should also benefit
from good performance of business.
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Chapter 1 1 Definition and Importance
An Art of Increasing
Productivity
Integration of Efforts Management alms to co-ordinate and integrate various resources in
the organization for achieving enterprise objectives. The thrust of
Management as a above mentioned definitions is that integration and co-ordination of
Group of Managers various factors of production is essential for running a business
properly and this function is undertaken by management.
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Chapter 1 1 Definition and Importance
Integration of Efforts All managers perform managerial functions of planning, organizing, staffing,
directing and controlling. These persons collectively arc called ‘body of
Management as a managerial personnel.’
Group of Managers In actual practice the term ‘management’ is used to denote top management
of the organization. Top management is mainly concerned with
determination of objectives, strategic planning, policy formulation and overall
control of the organization.
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Chapter 1 1 Definition and Importance
Importance of Management
It helps in Achieving Group Goals Arranges the factors of production, assembles
and organizes the resources, integrates the
Optimum Utilization of Resources resources in effective manner to achieve goals.
It directs group efforts towards achievement of
Reduces Costs pre-determined goals.
Importance of Management
It helps in Achieving Group Goals
Management utilizes all the physical & human
resources productively. This leads to efficacy in
Optimum Utilization of Resources management.
Importance of Management
It helps in Achieving Group Goals
Importance of Management
It helps in Achieving Group Goals
No overlapping of efforts (smooth and
coordinated functions).
Optimum Utilization of Resources
To establish sound organizational structure is
Reduces Costs one of the objective of management which is
in tune with objective of organization and for
Establishes Sound Organization fulfillment of this, it establishes effective
authority & responsibility relationship i.e. who
Establishes Equilibrium is accountable to whom, who can give
instructions to whom, who are superiors &
Essentials for Prosperity of Society who are subordinates.
Importance of Management
It helps in Achieving Group Goals
Importance of Management
It helps in Achieving Group Goals
Importance of Management
It helps in Achieving Group Goals
Reduces Costs
Managers try to reduce the cost and improve
Establishes Sound Organization productivity with minimum wastage of
resources.
Establishes Equilibrium
Management insists on efficiency and
effectiveness in the work through planning,
Essentials for Prosperity of Society organising, staffing, directing and controlling.
Importance of Management
It helps in Achieving Group Goals
Importance of Management
It helps in Achieving Group Goals
Reduces Costs
Establishes Equilibrium
Management as a
Process
Management as a
Discipline
An Art of Increasing
Productivity
Integration of Efforts
Management as a
Group of Managers
Session
Chapter 1 2 Nature and Functions of management:
2. Improving Performance:
Managerial Functions
Newman & Summer Planning, Organizing, Leading and Controlling
Managerial Functions
Planning
Organizing
Directing
Controlling
Innovating
Representing
Session
Chapter 1 2 Nature and Functions of management:
Managerial Functions
Planning Planning is a bridge taking us from where we are to where we
want to reach.
Organizing It is the process of determining in advance what should be
accomplished and how to do it.
Organizing In other words, it is an analytical process of
establishing goals, objectives and targets,
Directing assessing the future,
premising,
Controlling generating and evaluating alternatives,
selecting programs, projects or courses,
estimating resources,
Innovating preparing the plan document with derivative plans and
implementing the plan
Representing
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Chapter 1 2 Nature and Functions of management:
Managerial Functions
Planning Organizing is the process of prescribing formal relationships
among people and resources (i.e.5 Ms) to accomplish the
Organizing goals.
Managerial Functions
Planning Staffing is the formal process of ensuring that the organisation has
qualified workers available at all levels to meet its short and long
term objectives.
Organizing
This function includes
(i) Human resource planning
Staffing (ii) Recruitment and selection
(iii) Training and development
Directing (iv) Rewards and compensations
(v) Health and safety
(vi) Career planning and management
Controlling (vii) Employee assistance, coaching and orientation
(viii) Performance appraisal.
Innovating
Some important basic concepts of staffing are job analysis, job
Representing description, job specification, job enlargement and job
enrichment
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Chapter 1 2 Nature and Functions of management:
Managerial Functions
Planning In other words, directing is the managerial function that enables
managers to get things done through persons, both individually and
collectively.
Organizing
Directing is closely related to the communicating function and
motivating; actuating and leading are sub-functions of directing
Staffing
It is necessary to note some important principles of directing.
The more effective the directing process, the greater will be the
Directing contribution of subordinates to organizational goals (the principle
of directing objective) and the more individuals perceive that their
Controlling personal goals are in harmony with enterprise objectives (the
principle of Harmony of Objectives).
Innovating The more completely an individual has a reporting relationship to a
single superior, the less the problem of conflict in instructions and
the greater the feeling of personal responsibility for results (the
Representing principle of Unity of Command
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Chapter 1 2 Nature and Functions of management:
Managerial Functions
Planning In simple terms, controlling can be defined as the process of
comparing actual performance with standards and taking any
necessary corrective action.
Organizing
Hence, the control process consists of
(i) establishment of standards
Organizing (ii) measurement of performance, and
(iii) correction of deviations
Directing Some of the common traditional control measures are budgets,
statistical data, special reports, breakeven point analysis, internal
Controlling audit and personal observation.
Other control measures include time-event network analysis like
Innovating milestone budgeting, program evaluation and review techniques
(PERT/CPM), programme budgeting, profit and loss control, return
Representing on investment (ROI) and general key result areas like profitability,
market position, productivity, public responsibility, etc.
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Chapter 1 2 Nature and Functions of management:
Managerial Functions
Planning
Organizing
Managerial Functions
Planning Today’s manager is required to spend a part of his time
representing his organisation before various outside groups
Organizing (stake holders) like Government officials, labour unions,
financial institutions, suppliers, customers, etc.
Organizing
Directing Lastly it is neither desirable nor feasible to list and explain all
other managerial functions.
Controlling
Top level managers are accountable to owners and all stakeholders of the organization and
responsible for overall management of the organization.
Example: Managing Director, Board of Directors, President, V.P, CEO, CFO, COO etc.
Session
Chapter 1 3 Levels, Skills and Roles of Managers
TOP MIDDLE LOWER
Some of the managerial positions are created at the middle level of management in order to fill
the gap which exists between functional and operational level.
They are also a link between the top and the lower level managers.
Example: Departmental Managers (HR, Marketing, Prod, OP, Fin), Admin Officers.
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Chapter 1 3 Levels, Skills and Roles of Managers
TOP MIDDLE LOWER
Ability to visualize the enterprise as a whole, to envision all the functions involved
in a given situation or circumstance, to understand how its parts depend on one
another, and anticipate how a change in any of its parts will affect the whole.
These skills allow managers to evaluate situations and develop alternative courses of
action. Good conceptual skills are especially necessary for managers at the top of the
management pyramid, where strategic planning takes place.
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Chapter 1 3 Levels, Skills and Roles of Managers
This set of skills includes the ability to understand human behavior, to communicate
effectively with others, and to motivate individuals to accomplish their objectives
Giving positive feedback to employees, being sensitive to their individual needs, and
showing a willingness to empower subordinates are all examples of good human
relations skills.
Identifying and promoting managers with human relations skills are important for
companies.
A manager with little or no people skills can end up using an authoritarian leadership
style and alienating employees.
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Chapter 1 3 Levels, Skills and Roles of Managers
Specialized areas of knowledge and expertise and the ability to apply that
knowledge make up a manager’s technical skills.
Preparing a financial statement,
programming a computer,
designing an office building, and
analyzing market research
Above are all examples of technical skills
These types of skills are especially important for supervisory managers because they
work closely with employees who are producing the goods and/or services of the
firm.
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Chapter 1 3 Levels, Skills and Roles of Managers
TOP LEVEL MIDDLE LEVEL LOWER LEVEL
Conceptual Human Technical
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Chapter 1 3 Levels, Skills and Roles of Managers
TOP LEVEL MIDDLE LEVEL LOWER LEVEL
Conceptual Human Technical
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Chapter 1 3 Levels, Skills and Roles of Managers
TOP LEVEL MIDDLE LEVEL LOWER LEVEL
Conceptual Human Technical
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Chapter 1 3 Levels, Skills and Roles of Managers
Henry Mintzberg, a Canadian management expert and author, came up with the idea of
interweaving practical experience with business theory. In his 1990 book Mintzberg on
Management: Inside our Strange World of Organizations, he listed clearly-defined roles for
managers to become effective team leaders.
Interpersonal (3 Roles)
Informational (3 Roles)
Decisional (4 Roles)
These three categories comprise 10 roles of a manager.
2. Leader
The Leader inspires, encourages, and builds morale. Managers build lasting relationships
with team members by monitoring their performance and coaching them when
needed. Emotional intelligence can help you develop a trust-based relationship with your
team.
3. Liaison
A manager has to exchange information with various departments and teams as well as
with external stakeholders. Liaising with other organizations, competitors, and government
representatives is equally important for professional development.
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3 Levels, Skills and Roles of Managers
2. Disseminator
The Disseminator communicates useful and relevant information to team members and
subordinates. It’s important to invite feedback, ideas, and views from each employee to keep
an open channel of communication.
3. Spokesperson
Convey important information about the organization to external stakeholders. This could be
for PR purposes, addressing government policies, or dealing with suppliers. You must have a
clear idea of your company’s brand image to become a successful spokesperson.
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3 Levels, Skills and Roles of Managers
As each manager had his own way of viewing the organisation, some
emphasised on production and others on human relations.
There was no single universally accepted management theory that could apply
to all organisations at all times.
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Chapter 2 4 Evolution of Management Thoughts
financial incentives.
4. It stresses on formal structure of jobs and work schedules to satisfy
individual and organisational needs.
5. It views organisations as closed systems which do not interact with the
external environment.
6. It develops a set of ‘management principles’ which universally apply to
all organisations : business and non-business.
Three main theories that developed in the classical school of thought are:
The emphasis was on trying to find the best way to get the most work done by
examining how the work process was actually accomplished and by scrutinizing
the skills of the workforce.
The classical scientific school owes its roots to several major contributors,
including
Frederick W. Taylor,
Henry Gantt
Frank and Lillian Gilbreth.
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Chapter 2 4 Evolution of Management Thoughts
Scientific Management Administrative Management Bureaucracy
Taylor found that work was not being done scientifically in many organisations
which led to wastage of human and non-human resources.
Time and work studies were not followed so that ‘how much work should be done
in a day and how much should be paid for each day’s work’ was not scientifically
planned.
He felt that workers produced much less than what they could as they followed
traditional methods of production. ‘Hit and trial’ approach was used for
combinations of work schedules.
Scientific ways (or the best way) of work were not adopted.
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Scientific Management Administrative Management Bureaucracy
Taylor worked on these lines and provided scientific ways of doing the work.
He conducted various experiments and developed the theory of scientific
management.
He tried to diagnose the causes of low efficiency in industry and came to the
conclusion that much of waste and inefficiency is due to the lack of order and
system in the methods of management.
He found that the management was usually ignorant of the amount of work that
could be done by a worker in a day as also the best method of doing the job. As a
result, it remained largely at the mercy of the workers who deliberately shirked
work.
He therefore, suggested that those responsible for management should adopt a
scientific approach in their work, and make use of "scientific method" for achieving
higher efficiency. The scientific method consists essentially of
A.Observation
B.Measurement
C.Experimentation and
D.Inference.
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Chapter 2 4 Evolution of Management Thoughts
Scientific Management Administrative Management Bureaucracy
Major Contributions
Scientific task Taylor observed that the management does not know
setting exactly
Early Classical
Major Contributions
Scientific task
setting
Early Classical
Mental revolution
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Chapter 2 4 Evolution of Management Thoughts
Scientific Management Administrative Management Bureaucracy
Major Contributions
Scientific task concepts of separation of planning and doing and
setting functional foremanship were developed.
Early Classical
Major Contributions
Scientific task
setting
Early Classical
Mental revolution
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Chapter 2 4 Evolution of Management Thoughts
Scientific Management Administrative Management Bureaucracy
Major Contributions
Scientific task
setting
Early Classical
Differential
payment system
efficient cost accounting system should be
Reorganization of followed to control cost which can minimize
supervision
the wastages and thoroughly reduced and
Scientific recruiting thus eliminated
and training
Economy of
production
Mental revolution
Session
Chapter 2 Evolution of Management Thoughts
4
Scientific Management Administrative Management Bureaucracy
Major Contributions
Scientific task
setting
Early Classical
Economy of
production
Mental revolution
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Chapter 2 4 Evolution of Management Thoughts
Scientific Management Administrative Management Bureaucracy
Major Contributions
Reorganization of supervision
Economy of production
Mental revolution
Chapter 2 Evolution of Management Thoughts
Scientific Management Administrative Management Bureaucracy
Criticisms
Early Classical
Henri Fayol (29 July 1841 – 19 November 1925) was a French mining
engineer, mining executive, author and director of mines who developed
general theory of business administration that is often called Fayolism.
Early Classical
(iii) Financial activities (relating to search for and optimum use of capital i.e. finances)
(iv) Security activities (relating to protection of the properties and personnel of the
enterprise)
(v) Accounting activities (relating to a systematic recording of business transactions,
including statistics also).
(vi) Managerial activities (relating to functions of planning, organising, commanding,
coordinating, controlling etc.).
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Scientific Management Administrative Management Bureaucracy
To foresee and provide means examining the future and drawing up the plan of action.
To organize means building up the dual structure, material and human, of the
undertaking.
To command means maintaining activity among the personnel.
To coordinate means binding together, unifying, and harmonizing all activity and effort.
To control means seeing that everything occurs in conformity with established rule and
expressed command.’
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Chapter 2 5 Evolution of Management Thoughts
Scientific Management Administrative Management Bureaucracy
1 Division of Work
14 Management Principles by Henri Fayol
1 Division of Work
14 Management Principles by Henri Fayol
1 Division of Work
Outward mark of respect in accordance
with formal or informal agreements
14 Management Principles by Henri Fayol
1 Division of Work
14 Management Principles by Henri Fayol
1 Division of Work
14 Management Principles by Henri Fayol
1 Division of Work
14 Management Principles by Henri Fayol
1 Division of Work
14 Management Principles by Henri Fayol
1 Division of Work
One head and one plan for a group of
14 Management Principles by Henri Fayol
1 Division of Work
14 Management Principles by Henri Fayol
2 Authority and Responsibility place’ the right man in the right place.
3 Discipline There should be an Order for material/things
Early Classical
1 Division of Work
Without limits of authority and discipline, all
14 Management Principles by Henri Fayol
4 Unity of Command
Subordination of Individual
Management should encourage initiative.
5 Interests to the General Interest
6 Equity That is, they should encourage the
employees to make their own plans and to
7 Esprit De Corps
execute these plans.
8 Unity of Direction
9 Scalar Chain This is because an initiative gives satisfaction
10 Stability of Tenure of Personnel to the employees and brings success to the
organization.
11 Remuneration
12 Order It allows the subordinates to think out a plan
13 Initiative and do what it takes to make it happen.
14 Centralization
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Chapter 2 5 Evolution of Management Thoughts
Scientific Management Administrative Management Bureaucracy
1 Division of Work D
14 Management Principles by Henri Fayol
4 Unity of Command U
5 Subordination of Individual Interests to the General Interest S
6 Equity E
7 Esprit De Corps E
8 Unity of Direction U
9 Scalar Chain S
10 Stability of Tenure of Personnel S
11 Remuneration R
12 Order O
13 Initiative I
14 Centralization C
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Scientific Management Administrative Management Bureaucracy
Benefits:
1. Fayol pioneered in distinguishing management functions from other functions/
activities of a business.
Early Classical
Points of differences:
While Taylor focused on efficiency of operating workers, Fayol aimed at improving
efficiency of the organisation as a whole. Fayol’s theory, therefore, has wider
Early Classical
applicability.
Points of similarities:
Taylor’s and Fayol’s theories are similar to each other with respect to the following:
Early Classical
1. Both the theories represent pioneering work in the study of management. They are
the foundation to the study of management.
2. Both Taylor and Fayol found ways to increase the output.
3. They emphasise on financial needs which can be satisfied through financial
incentives.
4. They focus on formal jobs and work schedules to satisfy individual and organisational
needs.
5. They view organisations as independent units with little or no interaction with the
external environment.
6. They develop a set of management principles important for industrial progress.
7. Both the theories are developed on practical experience in their respective
companies.
8. Both emphasise that managerial qualities can be acquired. Therefore, organisations
should attempt to develop these qualities.
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Chapter 2 6 Evolution of Management Thoughts
Scientific Management Administrative Management Bureaucracy
(2) A hierarchy of authority and chain of command throughout the organization, with a
regulated system of appeal.
(3) Assignment of activities to individuals as fixed duties.
(4) Decision making on rational and objective criteria so that all decisions are
impersonal
(5) Employment and promotion based on demonstrated competence; protection
against arbitrary dismissal, and training of officials.
(6) Office holding as a career within the hierarchical order.
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Chapter 2 6 Evolution of Management Thoughts
Scientific Management Administrative Management Bureaucracy
Benefits of Bureaucracy
The following are the advantages of bureaucracy:
Early Classical
1. The rules and procedures are decided for every work, it leads to consistency in
employee behaviour. Since employees are bound to follow the rules etc., the
management process becomes easy.
2. The duties and responsibilities of each job are clearly defined; there is no
question of overlapping or conflicting job duties.
3. The selection process and promotion procedures are based on merit and
expertise. It assists in putting right persons on right jobs. There is optimum
utilisation of human resources.
4. The division of labour assists workers in becoming experts in their jobs. The
performance of employees improves considerably.
5. The enterprise does not suffer when some persons leave it. If one person
leaves then some other occupies that place and the work does not suffer.
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Scientific Management Administrative Management Bureaucracy
Disadvantages of Bureaucracy
The following are the disadvantages of bureaucracy:
Early Classical
1. This system suffers from too much of red tape and paper work.
2. The employees do not develop belongingness to the organisation.
3. The excessive reliance on rules and regulations and adherence to these policies
inhibit initiative and growth of the employees.
4. The employees become so used to the system, they resist to any change and
introduction of new techniques of operations.
5. They are treated like machines and not like individuals.
6. There is neglect of human factor.
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Chapter 2 7 Evolution of Management Thoughts
Human Relation Approach Behavioral Approach
The approach considers worker not only one of the means of production system but as a
“man”.
Emergence of Human Relations Approach
As a result of the Scientific Management approach whole human culture was
influenced by material and mechanical environment. In industries emphasis was on
increasing production. Resultantly, labor became a commodity and human being cog
in the wheel.
Main problems before workers were low wages, more hours of work, unhealthy
working conditions and labors‘ exploitation.
Managers were ignoring psychological needs of labors and social aspects of work. All
these factors made workers apathetic towards their work
Further, the class conflict and Trade Union movement in U.S.A. coupled with Communist
Revolution in Soviet Union became the catalyst factors for the emergence and evolution
of the Human Relations approach.
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Chapter 2 7 Evolution of Management Thoughts
Human Relation Approach Behavioral Approach
Hawthorne Experiments
The historical perspective of human relations approach, making for the beginning of this
approach, could be traced to the famous ‘Hawthorne Experiments’ conducted at the
Hawthorne plant of the Western Electric Company U.S.A. during 1924-32.
Neo- Classical
The experiments were conducted by an eminent team of researchers from the Harvard
Business School, under the leadership of Elton Mayo; who is called the father of human
relations school.
The basic purpose motivating these experiments was whether physical facilities, like –
raw- materials, machinery, technology etc. were the only factors responsible for human
efficiency at work; or were there certain other factors more important than physical
factors, which were more responsible for human efficiency at work.
These experiments did not provide researchers with any solid conclusions in this regard;
but provided them with a notion that certain socio-psychological factors presumably
were responsible in producing ‘changed behaviour’ of people at work, who were
experimented with.
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Chapter 2 7 Evolution of Management Thoughts
Human Relation Approach Behavioral Approach
Illumination Relay Assembly Mass Interviewing Bank Wiring
Experiments Test Room Programme Observation
Neo- Classical
Even when lighting was decreased, production in the experimental group did not
decrease; rather it increased.
Production in the experimental group decreased only when lighting was reduced to
‘moon-light’ level; in which workers could not see properly.
Researchers could not come to any conclusion as to the effect on lighting on production;
but realized that certain human factors were at work, in causing increased production
despite reduced lighting.
Relay assembly test room experiments were designed to determine the effect of changes
in various job conditions on group productivity
Neo- Classical
For this purpose, the researchers set up a relay assembly test room two girls were
chosen. These girls were asked to choose for more girls as co-workers. The work related
to the assembly of telephone relays.
The changes were introduced in consultation with workers; they were free to express
their opinions and concerns to the supervisor and in some cases they were allowed
to take decisions on matters concerning themselves.
What surprised the researchers was that the productivity increased; even when
these changes were withdrawn.
Therefore, researchers concluded that these change were not responsible for
increased efficiency; but certain other factors like attitude towards work, sense of
belongingness, friendly supervision etc. were responsible for increased
productivity.
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Chapter 2 7 Evolution of Management Thoughts
Human Relation Approach Behavioral Approach
Illumination Relay Assembly Mass Interviewing Bank Wiring
Experiments Test Room Programme Observation
Following were the changes and resultant outcomes:
1. The incentive system was changed so that each girl’s extra pay was based on the other five rather
Neo- Classical
than output of larger group, say, 100 workers or so. The productivity increase as compared to
before.
2. Two five- minute rests one in the morning session and other in evening session were introduced
which were increased to ten minutes. The productivity increased.
3. The rest period was reduced to five minutes but frequency was increased. The productivity
decreased slightly and the girls complained that frequent rest intervals affected the rhythm of the
work.
4. The number of rest was reduced to two of ten minutes of each, but in the morning, coffee or soup
was served along with the sandwich and in the evening, snack was provided. The productivity
increased.
5. Changes in working hours and workday were introduced, such as cutting an hour off the end of
the day and eliminating Saturday work. The girls were allowed to leave at 4.30 p.m. instead of usual
5.00 p.m. and later at 4.00 p.m. productivity increased.
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Chapter 2 7 Evolution of Management Thoughts
Human Relation Approach Behavioral Approach
Illumination Relay Assembly Mass Interviewing Bank Wiring
Experiments Test Room Programme Observation
During the course of this programme, about 20,000 interviews were conducted to
determine workers’ opinions and attitudes towards – company, supervision, promotion,
Neo- Classical
wages and insurance plans. Initially, the interviews were conducted by asking direct
questions like; “Do you like the supervisor?” etc.
But subsequently, the pattern of interviewing was changed to ‘non-directed type’, in
which interviewers did not put question; but just listened to what workers had to say in
regard to these matters.
It was observed that an opportunity to talk a freely about things that are important to
workers had a positive impact on their work behaviour.
During the course of interviews, it was discovered that workers’ behaviour was being
influenced by group behaviour. However, this conclusion was not very satisfactory and,
therefore, researches decided to conduct another series of experiments. As such, the
detailed study of a shop situation was started to find out the behaviour of workers in
small groups.
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Chapter 2 7 Evolution of Management Thoughts
Human Relation Approach Behavioral Approach
Illumination Relay Assembly Mass Interviewing Bank Wiring
Experiments Test Room Programme Observation
Some of the major findings of the programme were as follows:
1. A complaint is not necessarily an objective recital of facts; it is a symptom of personal disturbance
Neo- Classical
work group. The men were engaged in the assembly of terminal banks for the use in
telephone exchanges.
Hourly wage for each worker was fixed on the basis of average output of each worker.
Bonus as also payable on the basis of group effort.
It was expected that highly efficient workers would bring pressure on less efficient
workers to increase output and take advantage of group incentive plan.
However, the strategy did not work and workers established their own standard of
output and this was enforced vigorously by various methods of social pressure.
The workers cited various reasons for this behaviour viz. fear of unemployment, fear of
increase in output, desire to protect slow workers etc.
The Hawthorne experiments clearly showed that a man at work is motivated by more than the
satisfaction of economic needs.
Management should recognise that people are essentially social beings and not merely economic
beings. As a social being, they are members of a group and the management should try to
understand group attitudes and group psychology.
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Chapter 2 7 Evolution of Management Thoughts
Human Relation Approach Behavioral Approach
Illumination Relay Assembly Mass Interviewing Bank Wiring
Experiments Test Room Programme Observation
Conclusions drawn by Prof. Mayo on the basis of Hawthorne studies:
Neo- Classical
1. Social Unit:
2. Group Influence:
3. Group Behaviour:
4. Motivation:
5. Supervision:
6. Working Conditions:
7. Employee Morale:
8. Communication:
9. Balanced Approach:
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Human Relation Approach Behavioral Approach
Contributions of Hawthorne Experiments
(i) An organization is a social system; with a culture of its own.
(ii) Informal groups have a serious impact on workers’ productivity.
Neo- Classical
(iii) There are conflicts between the organisation and the individuals.
(iv) Friendly supervision has a favourable influence on human efficiency at work.
(v) Free flow of communication, in the organisation makes for good human relations
Limitations of Human Relations Approach:
(i) Hawthorne Experiments were based on a sample of workers taken from the U.S.A.;
(ii) Conclusions of Hawthrone Experiments are not much valid; because Hawthrone
plant was not a typical plant. It was a thoroughly unpleasant place to work.
(iii) Hawthrone Experiments were not conducted in a scientific manner.
(iv) The serious most limitation of Hawthrone Experiments is that these were vitiated by
what is known as the ‘Hawthrone-effect’.
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Chapter 2 7 Evolution of Management Thoughts
Human Relation Approach Behavioral Approach
After, 1960 management thought has been turning somewhat away from the extreme human
relations ideas particularly regarding the direct relation between morale and productivity.
Present management thinking wishes equal emphasis on man and machine.
The modern business ideologists have recognized the social responsibilities of business activities and
Modern Approach
During the period, the principles of management reached a stage of refinement and perfection.
The formation of big companies resulted in the separation of ownership and management.
This change in ownership pattern inevitably brought in ‘salaried and professional managers’ in place
of ‘owner managers’.
The giving of control to the hired management resulted in the wider use of scientific methods of
management.
But at the same time the professional management has become socially responsible to various
sections of society such as customers, shareholders, suppliers, employees, trade unions and other
Government agencies.
Under modern management thought three streams of thinking have beers noticed since 1960:
(i) Quantitative or Mathematical Approach
(ii) Systems Approach.
(iii) Contingency Approach.
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Quantitative System Contingency
making units.
These decision-making units can be made more efficiently using mathematical models
that place relevant factors into numerical terms.
The primary branches of quantitative management include:
Management Science
Operations Management
Theory of Probability,
Sampling Analysis,
Correlation / Regression Analysis,
Time Series Analysis,
Ratio Analysis,
Variance Analysis,
Statistical Quality Control,
Linear Programming,
Game Theory,
Network Analysis,
Break-Even Analysis,
Waiting Line or Queuing Theory,
Cash-Benefit Analysis, etc.
Session
Chapter 2 7 Evolution of Management Thoughts
Quantitative System Contingency
Benefits include:
Modern Approach
Negatives include:
Modern Approach
Mathematical models cannot fully account for individual behaviors and attitudes.
The time needed to develop competence in quantitative techniques may delay the
development of other managerial skills.
Mathematical models typically require a set of assumptions that may not be realistic
in an industrial setting.
Among the different functions of management, its use is limited in organizing, staffing
and directing. It applies more in planning and control functions.
It does not eliminate risk but only attempts to reduce it.
It assumes that all the variables affecting the problem can be quantified in numerical
terms which is not always true.
Decisions are often based on the availability of limited information.
Session
Chapter 2 7 Evolution of Management Thoughts
Quantitative System Approach Contingency
Firstly, the contingency approach does not accept the universality of management
Modern Approach
theory. It stresses that there is no one best way of doing things. Management is
situation, and managers should explain objectives, design organisations and prepare
strategies, policies and plans according to prevailing circumstances.
Thirdly, it should improve diagnostic skills so as to anticipate and ready for environmental
changes. Fourthly, managers should have sufficient human relations skill to
accommodate and stabilise change.
Finally, it should apply the contingency model in designing the organization, developing
its information and communication system, following proper leadership styles and
preparing suitable objectives, policies, strategies, programmes and practices. Thus,
contingency approach looks to hold a great deal of promise for the future development
of management theory and practice.