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SWOT ANALYSIS ABC Insurance Company: W EA KN ES S

ABC Insurance Company has strengths such as an easily accessible office location, highly qualified diverse staff, and greater brand awareness than competitors. It also has a loyal customer base but weaknesses like fewer branches, staff shortages, and high turnover. Opportunities exist in newly enacted legislation increasing mandatory insurance and market size, while threats include proposed tax increases, falling oil prices reducing economic activity, and new legislation increasing personal injury damages awarded.

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Hassan Hameed
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93 views1 page

SWOT ANALYSIS ABC Insurance Company: W EA KN ES S

ABC Insurance Company has strengths such as an easily accessible office location, highly qualified diverse staff, and greater brand awareness than competitors. It also has a loyal customer base but weaknesses like fewer branches, staff shortages, and high turnover. Opportunities exist in newly enacted legislation increasing mandatory insurance and market size, while threats include proposed tax increases, falling oil prices reducing economic activity, and new legislation increasing personal injury damages awarded.

Uploaded by

Hassan Hameed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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SWOT ANALYSIS ABC Insurance Company


Fewer branches than its competitors.

Office premises in easily accessible location. 
Staff shortages and high staff turnover.

Highly qualified staff from a diverse range of
backgrounds.

Greater brand awareness than a lot of newer
competitors due to being one of the oldest
companies in business.

A base of highly loyal customers that have been W
EA

TH
KN

NG
the company for a number of years.
ES

RE
S

ST SWOT

TY
TH

NI
RE

TU
AT

R

Proposed Increased taxation can reduce the

PO

Newly enacted legislation has increased
OP
profit margin.
requirement for mandatory insurance and

Fall in oil prices may reduce the economic activity in
increased the size of the market.
general and cause fall in business. 
Recent bankruptcy of a key competitors

New legislation has been passed which has substantially
means that assets such as customer lists
increased the damages awarded for personal injury.
could be acquired.

1I

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