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Lesson 2A Creativity

This document discusses creativity and different types. It contrasts artistic creativity, which involves skill and self-expression, with technical creativity, which is used to create new ideas and technologies for business or social benefit. It also discusses programmed thinking, which relies on past solutions, versus lateral thinking, which breaks patterns to generate new ideas. The document advocates developing a creative frame of mind by viewing challenges as opportunities and giving yourself freedom to create.

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felistas
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40 views28 pages

Lesson 2A Creativity

This document discusses creativity and different types. It contrasts artistic creativity, which involves skill and self-expression, with technical creativity, which is used to create new ideas and technologies for business or social benefit. It also discusses programmed thinking, which relies on past solutions, versus lateral thinking, which breaks patterns to generate new ideas. The document advocates developing a creative frame of mind by viewing challenges as opportunities and giving yourself freedom to create.

Uploaded by

felistas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CREATIVITY AND INNOVATION

Lesson 3
CREATIVITY
Learning Objectives
 Explain the concept of creativity
 Contrast the two types of creativity
 Discuss the concept of programmed thinking
 Practice using lateral thinking in creativity
 Explain how to develop a creative frame of mind
WHAT IS CREATIVITY
WHAT IS CREATIVITY
 Creativity is the use of the imagination or original ideas,
especially in the production of artistic or technical work
What is
Creativity
What is Creativity
 Creativity is imagination, inventiveness, resourcefulness
and vision to create something of value.
 There are two types of creativity
 Artistic creativity
 Technical creativity
Artistic Creativity
Artistic Creativity
 More in born of skill, technique and self expression
Technical Creativity
 Where people create new theories, technologies or ideas
for business or social benefit
Technical Creativity
 This is displayed in different aspects of business and
different industries
 Architecture
 Technology
 Mobile
 Computing
 Medical
 Space
 Products
 Distribution
 Promotion
 Strategy
Technical Creativity
 Programmed Thinking
 Lateral Thinking
Programmed Thinking
Programmed Thinking
 Our brains are pattern recognition systems.
 We can instantly recognize patterns such as faces,
language, and handwriting
 Unfortunately, we get stuck in our patterns.
 We tend to think within them
 Solutions we develop are based on previous solutions to
similar problems
 Effective in making products and services improvements
Lateral thinking
Programmed Thinking Vs Lateral Thinking
Think Outside the Box
Think Outside the Box
Think Outside the Box
Lateral Thinking
 Breaks out of patterned way of thinking
 Generates completely new concepts and ideas, and
brilliant improvements to existing systems
 It can be unnecessarily disruptive
Creative Pause
 The time needed to take a step back and allow yourself to
ask yourself if there is a better way of doing something
Edward de Bono
 View challenges as opportunities for improvement
Creative frame of mind
 The difference between creative and uncreative people is
self-perception
 Creative people see themselves as creative and give
themselves the freedom to create
 Uncreative people do not think about creativity and do not
give themselves the opportunity to create anything new
Creative frame of mind
 Knowledge gathering (background)–research on the
problems or issues.
 Incubation process–let the subconscious mull over the
problem. (Sleep on it).
Lateral Thinking
1. How could a baby fall out of a twenty story building on
to the ground and live?

2. When can you add two to eleven and get one as the
answer?

3. A man marries 20 women in the village but is not


charged with polygamy (being married to more than one
person). How is this possible?
Summary
 Creativity
 Contrasted artistic and technical creativity
 Programmed thinking
 Lateral thinking
 Creative frame of mind

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