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Silvio Napoli

This document discusses Schindler's entry into the Indian market by appointing Silvio Napoli to lead their India operations. Napoli assembled a team to set up Schindler India and developed a business plan focusing on standard elevator models, outsourcing manufacturing and logistics, and providing a single point of contact for sales. However, the plan faced challenges from increased import duties and a lack of support from the global Schindler organization. The strategic choices required revisiting to better address customization needs in the Indian market and ensure technical and commercial support.

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Bharti Jadhav
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1K views12 pages

Silvio Napoli

This document discusses Schindler's entry into the Indian market by appointing Silvio Napoli to lead their India operations. Napoli assembled a team to set up Schindler India and developed a business plan focusing on standard elevator models, outsourcing manufacturing and logistics, and providing a single point of contact for sales. However, the plan faced challenges from increased import duties and a lack of support from the global Schindler organization. The strategic choices required revisiting to better address customization needs in the Indian market and ensure technical and commercial support.

Uploaded by

Bharti Jadhav
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Silvio Napoli

at

India
Schindler’s India Exploration

• Schindler Background & Alfred Approach

• Introduction of Silvio Napoli & Achievements

i) Swatch Project

ii) Indian Entry Market

• Bonnard’s Explanation of choosing Napoli


Forming Schindler India
•New Culture, New Challenges

• Recruiting the Team

i) Mr. Mehar Karan Singh – Managing Director

ii) Mr. T.A.K Mathews – Field Operations Head

iii) Mr. Ronnie Dante – General Manager of Engineering

iv) Mr. PankajSinha – Human Resource Manager

v) Mr. Jujudhan Jena – Chief Financial Officer

• Developing the Relationships


Analysis

1. Silvio’s decision to club family relocation and company setup

2. Excellent task of assembling the team

3. Absence of Marketing Head

4. Silvio’s Management style and personal characteristics


The India Business Plan
•The Indian Elevator Market

- Residential segment – 70%


- Commercial segment - 20%
- Hotels and others – 10%

•Competition

- Otis, BBL, Finland’s Kone, ECE, and Mitsubishi and Hyundai Elevators
- 25 Regional Players
 
•The Standard Product Strategy
 
- Model S001- Low-rise segment
- Model S300P – Mid-rise segment
- Single Point of Contact for sales
•The Outsourcing Strategy

- Manufacturing of components would be outsourced to local Indian suppliers

- Logistics function would be outsourced to internationally reputed logistics service


provider.

- Basic installation work would also be outsourced


 
• Analysis
1.  Business Model had never been attempted in the Indian Elevator Market

2. Customization of products is a key element in the Indian market

3. ‘Single point of contact’ was an innovative ‘account-management’ approach

4. Outsourcing processes was the main source of competitive advantage


From Analysis to Action: Implementing the Plan

•Business Challenges

- Standard Elevators

- Outsourcing

- Increase in Transfer Pricing – 30%

- Increase in Excise Duty – 22%-56%

- Lack of assistance from European plants


Analysis
• Gaps in Strategic Choice

-Technical Support from Global Schindler to Outsource

-Commercial Support from Global Schindler

-Increase of Import duty by Government

•Gaps in Strategic Assessment – standard vs. customization

•Gaps in Strategic Implementation

•Revisit Strategic Intent


Organization structure
Proposed Re-structure

Source: Strategic Management: Schindler India Assessment(Robert Kennedy College-


University of Wales
The company is headquartered in Mumbai, with offices and operations in
all major cities in the country.
Current Managing Director: Uday Kulkarni
Total Turnover: 500-1000 cr
Total number of employees: 1000
Schindler India is positioned firmly in India as a preferred solution
provider for elevators, escalators and horizontal walks. Cutting edge
technology backed by a strong service commitment makes this possible.

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