Star Catering Services

Business Proposal

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Introduction of Company

Star catering services are providing services of special

events. You will get stress free event and the entire
guest enjoy the food. It is the fact that good food
brings up good relations because when your guests
are happy then they will praise you. Star catering
endure that all the services are given to client
efficiently. We are providing facility 50-300 people.
Objectives & Sales Pitch

• Deliver services in proper manner

• Introduce technology
• Training for development of business.
• Customer Satisfaction

Sales Pitch:
“Customer satisfaction is ingredient of
our services”
 SWOT Analysis
Strengths Weaknesses
• Provide excellent customer • It is somewhere our weakness
services. that we are available 24/7 so it
• Provide ultimate customer may sometimes compromise
satisfaction. on our quality (Sultan, Jalali
• Have ability to concentrate on the and Asim, 2019)
requirement of the client • Lack of technology because
• Always available 24/7 to provide now every business is moving
our services in any area. towards globalization so it is
• Flexible in case of customer want small business or many have
to change their requirements
face technological issues
(Sultan, Jalali and Asim, 2019).
(Akhtar, 2014).
 SWOT Analysis
Opportunity Threats
• There is a continuous • Economy instability
increase in the demand of the • Change in any law and
customize food (Schmidt, policies regarding service
2017). industry (Akhtar, 2014).
• People with small income can • Implementation of huge
approach us for their events.
taxes on small businesses.
• Now people are hiring
• Covid 19
catering services for their
small events so it will give
good boost to the business
Pestle Analysis

Political factors:
Star catering do not face any kind of political instability while
providing their services (Shaw, 2020) because UK is political stable
country.
Economical factors:
Corporate tax rate is 18% which is quite economical and star
company can easily start their operations. So economical it is
suitable country for business.
Social factors:
UK is the largest consumer market but due to Covid company
face social issues that may harm the organization.
Pestle Analysis

Technological Factor:
Technological factor play important role because in services
industry after sale service is also important.
Legal Factor:
All employees are getting wages as per according to the UK
employment act.
Environmental Factor:
Every organization is working for safety of environment as star
catering we work to reduce the wastage of food.
USP of Star Catering

“We will provide free chocolates after meal”

Due to Covid everyone is in stress and want to recover from this

situation at this time when customers come for taking information
regarding catering services so we will offer chocolates to them to make
them feel
special it will help to build relationship with customers and when
customer become your loyal partner then it will increase your
profitability. Investor always invest in the business who have good
clients so it will also help to grasp good investment for business.
Strategies for Growth

Marketing:
Social media help you to communicate with your customer and tell
them regarding catering services, moreover other than social media
face to face marketing will also help catering business to grow
because this service generate referral and word of mouth. (Clement,
2020).

Build Partnership with other related business:

Star catering build partnership with other related businesses for an
example a wedding event caters need florist, DJ’s, bakeries concern
and photographers for growth of organization.
Strategies for Growth

Customer Loyalty:
Organization has to provide all technical assistant and facilitate
them according to the requirements. Star catering focuses on building
customer loyalty for their growth and word on strategies that will help
in retain them (Reinartz and Kumar, 2002).
Financial Statements
Financial Statement
Profit and Loss Statement
Profit and Loss Statement
Conclusion

Star catering can start their operation in UK because UK is found one

of the most economical and political stable country where any one can
start their business easily but they have to follow their rule and
regulations. Star catering can utilize different strategies through
organization can move toward growths.
Reference

Akhtar, S. (2014). Food Safety Challenges—A Pakistan’s Perspective. Critical Reviews in Food Science and Nutrition, 55(2), pp.219–226.
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to-achieve-your-catering-business-goals-in-2020/.
Clement, J. (2020). Topic: Social Media Statistics. [online] www.statista.com. Available at: https://www.statista.com/topics/1164/social-networks/.
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2021].
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Solutions, 7.
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Reference

Kamal, R., Ather, S. and Shahid, A. (2009). THE CATERING KING: CASE STUDY ON HANIF RAJPUT.
Market Forces, [online] 5(1). Available at:
http://www.pafkiet.edu.pk/marketforces/index.php/marketforces/article/view/205.
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https://notesmatic.com/fast-food-industry-pestel-analysis/.
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