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How Social Media Affects Communication

Benefits of technology in the workplace include video chat/Zoom for remote communication, screen sharing to show others how to do tasks, and cloud-based systems allowing employees to access files from anywhere. Social media has provided a larger audience and access to information globally. It also allows for instant access to news and current events. However, overuse of social media can decrease meaningful in-person interactions and negatively impact communication skills.

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Marian
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135 views17 pages

How Social Media Affects Communication

Benefits of technology in the workplace include video chat/Zoom for remote communication, screen sharing to show others how to do tasks, and cloud-based systems allowing employees to access files from anywhere. Social media has provided a larger audience and access to information globally. It also allows for instant access to news and current events. However, overuse of social media can decrease meaningful in-person interactions and negatively impact communication skills.

Uploaded by

Marian
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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How Social Media Affects

Communication
How Many People
Use Social Media?
Daily Usage by
Generation
How Much Time Do
People Spend on
Social Media?
Customers Are Using
Social Media
Social Media Marketing
Instagram Stories
Usage
Workplace Communication
Benefits technology has brought to the workplace
include:
Video Chat/Zoom: With this feature, you can connect
and communicate with people from different states,
different countries, or working remotely.
Screen Sharing: With screen sharing, you can show
your peers or employees exactly how to do a task on
the computer or conduct an online remote meeting.
iPads and Tablets: These devices can be very useful
for travel and visits because you can pull up documents
and take notes very easily.
Cloud-based systems: With cloud-based systems,
employees can upload documents and files to one
location that can be accessed by anyone rather the
needing to send files to every person. which is time-
consuming.
Social media offers a
glimpse into a greater world

Whether we’re talking about marketing,


sales, promotion, social activism,
education, tourism, community, or
personal reach social media has
provided us with a larger audience and
finger tip access to information and
culture in distant lands
Delivered instant access to
news and current events

Now we can monitor trending


news and get instant updates
directly through our social media
channels. This has been most
impactful to the millennial
generation, of which 40% say
they rely on digital outlets for
their news.
Provided the ability to broadcast
life’s moments live

Now we can share even more of our daily


lives and experiences with those we care
about. On the serious side of things, live
broadcast has increased awareness and
facilitated conversations about
controversial topics. This will hopefully
help to build momentum toward achieving
positive change.
Increased our sense of urgency
and need to share

Social media platforms like Facebook and


Twitter have created an outlet through
which we can broadcast our lives down to
every minute detail. Real-time sharing has
also increased our sense of urgency and
amplified our need for instant gratification
Made digital communication
more personal

Impersonal email messages and difficult-


to-interpret text messages are nothing
compared to the ability to chat face-to-face
in real-time. Photo sharing sites like
Snapchat and Instagram invite users to
interact with content and add their own
personal touch, such as drawing on or
filtering their pictures.
Media: Now Vs Then
For example, the public used to get their
information and through the television or
the newspaper. Because of this, businesses
only had those two platforms to display
their advertising to their target audience.
Today, there are numerous ways people get
their news and information such as:
YouTube
Social media
News websites
Blogs
Podcasts
Other online platforms
Marketing: Now vs. Then
Currently, 76% of advanced economies and
45% of emerging economies own a
smartphone. Additionally, 67% of advanced
economies use social media and even 49% of
emerging use social media. Because of this,
marketing is a lot more competitive as there
are numerous ways to target your audience
using smartphones and social media. Some of
the new, effective ways include:
SMS Marketing
Email Marketing
Paid Facebook & YouTube ads
Google Ads
Banner Ads
App Ads
Sticky Ads
Public Relations
Public relations are the professional maintenance of
an individuals’ or companies’ public image. The
internet and social media make everyone, particularly
companies and celebrities, potentially vulnerable to
the public
Because of technology, public relations managers
must be more diligent. They must learn how to
communicate with the intended audience in order to
earn and maintain a client. These tasks can include,
but are not limited to:
Managing negative feedback and complaints on all
platforms
Interacting with customers via customer service and
social media channels
Managing the press and press mentions
Researching and creating media for the target
market
Downfalls
Though technology has done amazing things for
communication in our society, it has also created
some unfortunate issues. Technology has changed
the landscape of face to face interaction, we don’t
need it as much anymore

Studies show that 11 percent of adults prefer to say


home on weekends and make posts on Facebook
instead of going out and acquiring real-life
experiences.

Chances of good and meaningful conversations are


reducing day after day. The habit of overusing
social media also leads to a decrease in one’s
informative skill. The interactions on social
platforms can be sometimes misleading and not
specific causing major misunderstandings between
people. Also, people get used to sitting alone which
is decreasing or degrading their creativity and
hugely affecting their thinking ability.

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