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Faculty of Management Studies (FMS)

This document provides an overview and analysis of Amara Raja Batteries Ltd. It discusses that Amara Raja is a leading manufacturer of lead-acid batteries in India and among the top 10 globally. It then analyzes the company's strengths as its patented silver alloy technology, market leadership, and distribution network. Weaknesses include higher costs and competition. Opportunities exist in growing automobile sales while threats comprise lower priced competitors and changing technology.

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vishal
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227 views11 pages

Faculty of Management Studies (FMS)

This document provides an overview and analysis of Amara Raja Batteries Ltd. It discusses that Amara Raja is a leading manufacturer of lead-acid batteries in India and among the top 10 globally. It then analyzes the company's strengths as its patented silver alloy technology, market leadership, and distribution network. Weaknesses include higher costs and competition. Opportunities exist in growing automobile sales while threats comprise lower priced competitors and changing technology.

Uploaded by

vishal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CHAROTAR UNIVERSITY OF SCIENCE AND

TECHNOLOGY (CHARUSAT)
FACULTY OF MANAGEMENT STUDIES (FMS)
INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT
(I2IM)
MB705.4
MANAGEMENT PROCESS AND ORGANIZATIONAL
BEHAVIOUR
MBA Programme
Batch 2021-23
Semester – I
NAME – PRAJAPATI VISHAL R
ID NO – 21TMBA130
INDEX

I INTRODUCTION
II ABOUT COMPANY
III SWOT ANALYSIS
IV STRENGTHS OF COMPANY
V WEAKNESS OF COMPANY
VI OPPORTUNITY OF COMPANY
VII THREATS OF COMPANY
AMARA RAJA BATTERIES LTD
•Amara raja batteries limited(ARBL) was started in 1985 by
Mr. Ramachandra Galla.
•The first company to manufacture sealed maintenance-free
valve-regulated lead acid(VRLA) batteries for industrial
applications in India.
•The largest manufacturer of VRLA batteries in the Indian
Ocean Rim and among the top 10 in the world.
•Technical collaboration with Johnson controls, a global
automotive component manufacturer.
•The ARBL is an Indian battery manufacturing company
which is headquartered at Hitec city, Hyderabad.
BATTERY STATISTICS
•The global battery market is about US $86 billion, of which
roughly US $50 billion is allocated to rechargeable batteries.
•The growth is estimated at 6% annually through 2014.
•China, India, Brazil and South Korea will record some of the
strongest market gains.
INDIAN AUTOMOBILE BATTERY
•The Indian automobile battery industry is about Rs.20,000
Cr(Organized sector-12,000 Cr) and industrial battery
industry (telecom, railways, power & ups) is Rs.8000Cr
•The automobile battery market is divided into the OEM
market and Replacement market
•The OEM market (30%) is created to by established
companies like Excide, Amara Raja (Amaron, Quanta) and
AMCO
•The Replacement ,market (70%) is shared equally by the
unorganized and organized players, each having 50% of the
market
MISSION AND VISION
• The mission of ARBL is to deliver reliable and clean
power to its consumers.•
Technology and trust are key value additions that are
delivered with every product and endorsed by its
satisfied clients across the globe.
• The vision of ARBL was to be a dominant player in
providing integral solutions in conversion and
management of electrical power by leveraging
sustainable technologies.
SWOT ANALYSIS OF AMARA RAJA
BATTERIES LTD
STRENGT

WEAKNES
HS

SWOT ANALYSIS

THREATS
NITIES
OPPORTU
STRENGTHS

 contains patented silverx alloy to give it extra-long


life. High customer focus in all aspects from design to
manufacturing to sales.
 Continuously innovating and is at par with the best
batteries in the world.
 Market leader in India with in a short span of a few
years.
 Huge dealer network.
 Online ordering of batteries.
 Excellent advertising and marketing through ads ,
print media
WEAKNESS
 Higher cost means limited margins
 Huge competition from local and international brands
means limited market share growth
OPPORTUNITIES
 Boom in automobile sales in all segments
 Customers are getting more brand sensitive and focus
on quality more than cost.
 international markets responding well to inroads by
Amaron.
THREATS 
 Other battery manufacturers offering lower prices.
 Improvement in car technologies can lead to
modification of batteries
 Unfavorable govt. policies can affect operational
efficiency.

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