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NIKE Strategies With Maslow's Hierarchy of Needs: Made by

NIKE uses Maslow's Hierarchy of Needs to guide its marketing strategies. [1] To meet physiological needs, NIKE's "Women Make Women" campaign encourages and inspires women to be healthy and achieve their goals. [2] For safety needs, the "Feeling Healthy with Nike" concept focuses on injury protection through high-quality products. [3] To achieve love and belonging, the "On the Same Team" campaign creates brand communities on social media to increase customer sense of belonging.

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Cynthia Kang
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543 views16 pages

NIKE Strategies With Maslow's Hierarchy of Needs: Made by

NIKE uses Maslow's Hierarchy of Needs to guide its marketing strategies. [1] To meet physiological needs, NIKE's "Women Make Women" campaign encourages and inspires women to be healthy and achieve their goals. [2] For safety needs, the "Feeling Healthy with Nike" concept focuses on injury protection through high-quality products. [3] To achieve love and belonging, the "On the Same Team" campaign creates brand communities on social media to increase customer sense of belonging.

Uploaded by

Cynthia Kang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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NIKE Strategies with Maslow’s

Hierarchy of Needs

MADE BY:

Geraldo (Group Leader), Sonia (Group Member 1), Cynthia (Group Member 2)
目录
Contents

Introduction to Nike 1
ical Needs - “Women make Women” 2
- “Feeling Healthy with Nike” 3

nging Needs - “On the Same Team” 4


Needs - “Running is the New Trend”
5
ation Needs - “Be the Best Version
6
1
Introduction to Nike
NIKE Company

1964 FOUNDERS
NIKE, originally FOCUS ON
Was founded in University of Oregon
known as Blue track athlete Philip Manufacturing
January 1964
Ribbon Sports Knight and his coach sportswear and
(BRS) Bill Bowerman gears
Maslow’s
Hierarchy of
Needs
Five-tier pyramid model of
human needs which are self-
actualization; esteem; social;
safety; and psychological
needs.

Needs always originate from Desires. - Nike


2
Physiological Needs

“Women make Women”


Physiological Needs -
Women makes Women
Purpose:
To encourage, and inspire women across the
globe to achieve their goals and become the
best versions of themselves, whatever that
may be: fit, proud, quick, healthy, powerful,
or attractive.

Campaign Concept:
Hire a group of professional female athletes
that have reached the pinnacle of their
professions and are dedicated to becoming
the best version of themselves.
3
Safety Needs

“Feeling Healthy with Nike”


Safety Needs -
Feeling Healthy with Nike

Purpose:
Provide better protection to the feet, joints,
back, and overall health.

Concept:
Use latest research and technology to ensure Click here to enter
best protection from injuries and accidents are the text content.This
provided with high quality products. information is for
reference.
4
Love and Belonging

”On the Same Team”


Love and Belonging Needs -
On the Same Team

Purpose Concept
To develop brand communities that make As humans are social beings, and Nike intends to
customers feel like they belong to a community. create sense of belonging in social groups of all
In other word, to increase the sense of belonging ages. Digital marketing has now become an integral
of customers to Nike. aspect of modern advertising and Nike may utilize
social media platforms such as Instagram and Tik
Tok to engage with customers and share interest in
everything.
5
Esteem Needs

”Running is the New Trend”


New Trend 2021
Esteem Needs -
Running is the New Trend

Purpose
To create a new outfit trend among
youngsters where wearing a Nike shoes is
considered cool a.k.a SWAG!

Concept
By endorsing famous actresses and actors
that have great taste in style. The endorse
will be mainly by uploading pictures of
them wearing Nike shoes in style on their
social media account.
6

Self-Actualization Needs

“Be the Best Version of Us”


Self-Actualization Needs -
Be the Best Version of Us

 Purpose
To empower everyone to never give up in
achieving our dreams, even if it is not sport-
related.

 Concept
By doing an advertisement with an
inspirational person who has an amazing
life story.

For instance: David Goggins, the author of


Can't Hurt Me. He is known as the toughest
man alive despite the fact that he was fat
and bullied when he was young.
Thank You for Your
Attention

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