RWJ Corp 12e PPT Ch01
RWJ Corp 12e PPT Ch01
Fixed Assets
1. Tangible
Shareholders’
2. Intangible Equity
Fixed Assets
In what long-
1. Tangible term assets Shareholders’
2. Intangible should the firm Equity
invest?
Current
Liabilities
Current Assets
Net
Working Long-Term
Capital Debt
How should
Fixed Assets
short-term
1 Tangible operating cash
Shareholders’
flows be
2 Intangible managed? Equity
Treasurer Controller
Voting rights Usually each share gets one General partner is in charge;
vote limited partners may have
some voting rights
Taxes
Ultimately, the firm The cash flows from
must be a cash- the firm should exceed
Government (D)
generating activity. the cash flows from
the financial markets.
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1.4 The Goal of Financial Management
What is the correct goal?
◦ Maximize profit?
◦ Minimize costs?
◦ Maximize market share?
◦ Maximize shareholder wealth?