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Coca-Cola Balanced Scorecard: Submitted By: ADITI SHARMA (28043) SHIVANI (28075) Shivani Sharma (28076)

The document provides information on Coca-Cola's balanced scorecard, including their mission to refresh the world and create value, vision to provide drinks that refresh people in body and spirit, and existing growth strategy of driving leadership, innovation, and balanced geographic portfolio. The balanced scorecard lists financial, customer, internal business, and innovation/learning goals to provide an overview of the company's strategy. Coca-Cola's scorecard is analyzed based on these four perspectives, noting goals and measures around improving processes, developing healthy products, satisfying customers, increasing sales and profits, spending on training, and staying aware of technological changes.

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Aditi Sharma
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1K views13 pages

Coca-Cola Balanced Scorecard: Submitted By: ADITI SHARMA (28043) SHIVANI (28075) Shivani Sharma (28076)

The document provides information on Coca-Cola's balanced scorecard, including their mission to refresh the world and create value, vision to provide drinks that refresh people in body and spirit, and existing growth strategy of driving leadership, innovation, and balanced geographic portfolio. The balanced scorecard lists financial, customer, internal business, and innovation/learning goals to provide an overview of the company's strategy. Coca-Cola's scorecard is analyzed based on these four perspectives, noting goals and measures around improving processes, developing healthy products, satisfying customers, increasing sales and profits, spending on training, and staying aware of technological changes.

Uploaded by

Aditi Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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COCA-COLA

BALANCED SCORECARD

SUBMITTED BY:
ADITI SHARMA (28043)
SHIVANI (28075)
SHIVANI SHARMA (28076)
MISSION STATEMENT
“Our Roadmap starts with out mission, which is enduring.
It declares our purpose as a company and serves as the
standard against which we weigh our actions and
decisions.”

• To refresh the world.


• To inspire moments of optimism and happiness.
• To create value and make a difference.
VISION STATEMENT

“Our vision is to craft the brands and choice of drinks that


people love, to refresh them in body & spirit. And done in ways
that create a more sustainable business and better shared future
that makes a difference in people's lives, communities and our
planet.”
EXISTING GROWTH STRATEGY

• Driving global beverage leadership


• Accelerate innovation
• Leverage our balanced geographic portfolio
WHAT IS BALANCED SCORECARD?

• The balanced scorecard is a strategy performance management tool.


• The scorecard lists financials goals, customer goals, internal business goals,
and innovation & learning goals.
• These four goals give a good overview of what the company tries to achieve,
i.e. the company strategy.
THE FOUR PERSPECTIVES OF THE
BALANCED SCORECARD

Financial Customer
Perspective Perspective

Innovation and
Internal Business
Learning
Perspective
Perspective
Coca Cola Balance Scorecard
ANALYSIS OF BALANCED SCORECARD
OF COCA COLA
1. Internal Business Perspective
• The management of the Coca Cola Company introduces technology into its
business so as to improve on its performances.
• it also introduced the leadership philosophies whose objective is to develop
technological leaders that can lead the company to the achieve the company’s
goals and objectives.
• The Coca Cola Company’s dedication to providing healthy products through the
provision of the additional budget for the research and development department
facilitates the company to produce healthy beverage lines that are tasty and that
are not harmful to the consumer’s health.
2. Customer Perspective

• The Coca Cola Company handles its existing and potential customers by
producing products that gratify its high quality products.
• Introducing products that are healthier to customers and hence improve on their
living standards.
• Employees of Coca Cola perform whatever they are expected to do so as to lead
to the achievement of the company’s goals and the objectives.
• Coca Cola refreshes the customers in body, mind and spirit through highly driven
sales.
3. Financial Perspective
• The Coca Cola Company used the financial statement and its relations to analyze
and to evaluate the company’s performance.
• In Coca Cola company its brand accounts for more than 45% of the company’s
market capitalization.
• The management of Coca Cola introduce its process and product management
led to its growth and development.
• The financial measuring tools such as the return on investment (ROI) Residual
income are the metrics that are used to account for the costs that are associated
with capital and it helps company to identify areas in the organization that are
not profitable.
4. The Learning & Growth Perspective
• The learning and growth perspective measures that are used in Coca Cola
company are some amount of money is spent on training the customer segments
so as to ensure they attain the necessary skilled and knowledge to carry out their
activities.
• It also has measures that enable the well-educated managers to provide a state of
art that can advice customers on the number of issues that can increase the sales
volume of the company.
• The customer solution team motivates the Coca Cola Company to say abreast
with the technological threats and opportunities that alter the competitive
landscape in the future.
REFERENCES :

• https://graduateway.com/the-coca-cola-balance-scorecards/
• https://www.coca-colacompany.com/
• https://thesisleader.com/essays/analysis-of-the-balanced-scorecard-for-coca-c
ola-company/
• https://embapro.com/frontpage/balancescorecardanalysis/14664-cola-pepsi
• https://nanopdf.com/download/bsc-case-study-2_pdf
THANKYOU!!

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