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Amazon Global Selling

This document provides information and considerations for selling products globally on Amazon marketplaces. It discusses the 16 online stores Amazon operates in and factors like language, taxes, regulations, and product compliance that vary by country. It also outlines the process for registering an account, listing products, shipping and fulfilling orders either via Amazon Fulfillment or independently. Key steps include choosing what and where to sell, setting up payments and listings, and ensuring proper documentation like commercial invoices for international shipping. Maintaining good customer support, returns policies, and promotions are also emphasized for managing the business successfully across marketplaces.

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167 views17 pages

Amazon Global Selling

This document provides information and considerations for selling products globally on Amazon marketplaces. It discusses the 16 online stores Amazon operates in and factors like language, taxes, regulations, and product compliance that vary by country. It also outlines the process for registering an account, listing products, shipping and fulfilling orders either via Amazon Fulfillment or independently. Key steps include choosing what and where to sell, setting up payments and listings, and ensuring proper documentation like commercial invoices for international shipping. Maintaining good customer support, returns policies, and promotions are also emphasized for managing the business successfully across marketplaces.

Uploaded by

shobika
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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AMAZON GLOBAL SELLING

1.Deciding where & what to sell

• Operates in 16 online stores . . It is easier to open in all country if we opened in one marketplace.

• Europe
• Amazon.co.uk
• Amazon.de
• Amazon.fr
• Amazon.it
• Amazon.es
• Amazon.nl
• Asia-Pacific
• Amazon.co.jp
• Amazon.in
• Amazon.com.au
• Amazon.sg
• Middle East
• Amazon.ae
• Amazon.com.tr
• Americas
• Amazon.com
• Amazon.ca
• Amazon.com.mx
• Amazon.com.br
Language support considerations
•  Proficiency in the local marketplace language
is necessary for providing customer support
for a particular marketplace
• Unless you use Fulfillment by Amazon.
• In some countries manage operations with
help of language switch center.
Taxes & Regulations
Things to consider are
• Tax and customs,
• Intellectual property rights,
• Parallel importation,
• Export controls,
• Marking and labels,
• Environment,
• Health, and safety
• product compliance.
Crafting a marketplace strategy

"four P's" marketing framework:


Product->Choosing what to sell
Price->Setting & Adjusting your price
Placement->Amazon fulfillment, Product ads
Promotion->Make your listings more
attractive(free Delivery, Sponsored ads, flexi combo
offer,campaign sale etc)

 
2.Register & List your products
• BIL tool helps you to sell globally to set offers
& pricing across places
• It is easier to open account in different
European continents(Unified account created.
• Register your account in English .
• Every region has different registration process
payment
• Create local bank in country where we want to
sell.
• Otherwise use Amazon Currency converter.
Listing
• Product listing may differ depending on
marketplace
• The main componesnts for selling are
->Product id
->Title
->Product images
->Search terms
3. Ship & Fulfil
• Shipping & Fulfillment can be done by Amazon or
by seller.
• It means maintaining inventory stock in one
country & selling to the customer.
• In fulfillment by seller, the seller should deliver the
products without delay to the customer.
International Shipping
• International shipping charges vary depending on
several factors, including:
• Package dimensions and weight
• Delivery time
• Source (where you are shipping from) and
destination (where you are shipping to). Costs
can be considerably higher for international
destinations.
• Transperfect Translations
Fulfilment by seller
• Shipping to
• Company
• United States
• UPS
• Canada
• UPS
• Europe
• DHL
UPS
• Japan
• DHL
Yamato
EMS
• Fulfilment by Amazon
Fulfilment in Europe
• In Europe we can easily the product from one
country inventory to other country with less
border cross fees
Sending your products internationally direct
to your customers
• Create listings in Seller Central.
• Prepare a commercial invoice indicating that you are the importer
of record.
• Choose a customs broker (this service may be offered by your
carrier).
• Ship the products from the factory or warehouse to the port.
• Clear the products through customs for export.
• Load products onto a carrier for transport to the destination port.
• Ship products to the destination port and offload them.
• Clear the products through customs for import.
• Load products onto carrier for transport to fulfillment center
Commercial invoice
The following information should be included on the commercial invoice:
• The date of the invoice.
• The details of the seller & Buyer should given properly.
• The name and complete address of the seller or manufacturer.
• The shipper’s detail should be given
• Importer of record
• Mode of Shipment
• Detailed description
• Type of currency
• Terms of sale
• Shipment number
• Certifications
• Name of transporter
• Payment terms
• Reason for Export
Logistics companies/customs brokers

•  There are many online resources that can help


sellers determine rates and that can make
shipping easier. 
• DHL: www.dhl.com
Expeditors International: www.expeditors.com
FedEx: www.fedex.com
Samuel Shapiro: www.shapiro.com
UPS: www.ups.com
Return policy
• Amazon Fulfiment will not return any
products
• If you want must supply a return address in
the country of import in the Create Removal
Order form (sign-in required).
Manage Business
• By Customer support & Ads we can manage
the business easily
• Customer Support means Fulfillment
(satisfying the Customers need)

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