Public Relations Campaign
Public Relations Campaign
Plagiarism
INTRODUCTION
36% of the students claimed they have not had any lecture on plagiarism
STUDENTS THAT HAVE PLAGIARIZED
Have plagiarized
Have not plagiarized
Are aware
Not aware
76 % of the students say they are aware of the negative consequences of plagiarism
ACTIVITIES
The poster’s main theme is that of public shame; here we have a girl who is
covering her face due to embarrassment after being accused of plagiarism. The
concept here is to deliver the point to the target audience (students at LUCT)
that plagiarism is a shameful crime that is equal in its consequences to more
serious crimes; that ‘stealing’ another individual’s ideas and passing it on as
your own is not only copyright infringement, but a bad example that students
may follow due to laziness—and a negative one at that because it drains
individual creativity.
WEB SITES ADVERTISING
A set of banners that can be advertised over online web pages that students regularly browse
(such as on Facebook).
WEB SITES ADVERTISING
CONCLUSION