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Public Relations Campaign

Our Public Relations Campaign against plagiarism is based on the following objectives: To raise awareness of plagiarism at LUCT To curb the trend of plagiarism at LUCT The objectives above were based on survey results which were conducted at the Limkokwing University of Creative Technology; which revealed that 36% percentage of the students denied having ever been lectured on plagiarism (thus the reason for raising awareness of plagiarism, our first objective); and results which also showed that 40% of the students having plagiarized at least one time during their studies (thus the reason for our second objective, to curb the trend of plagiarism on campus).

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Zohaib Sunesara
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0% found this document useful (0 votes)
220 views10 pages

Public Relations Campaign

Our Public Relations Campaign against plagiarism is based on the following objectives: To raise awareness of plagiarism at LUCT To curb the trend of plagiarism at LUCT The objectives above were based on survey results which were conducted at the Limkokwing University of Creative Technology; which revealed that 36% percentage of the students denied having ever been lectured on plagiarism (thus the reason for raising awareness of plagiarism, our first objective); and results which also showed that 40% of the students having plagiarized at least one time during their studies (thus the reason for our second objective, to curb the trend of plagiarism on campus).

Uploaded by

Zohaib Sunesara
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PUBLIC RELATIONS CAMPAIGN

Plagiarism
INTRODUCTION

Our Public Relations Campaign against plagiarism is based on the following


objectives:

• To raise awareness of plagiarism at LUCT


• To curb the trend of plagiarism at LUCT
• The objectives above were based on survey results which were conducted at the
Limkokwing University of Creative Technology; which revealed that 36%
percentage of the students denied having ever been lectured on plagiarism (thus
the reason for raising awareness of plagiarism, our first objective); and results
which also showed that 40% of the students having plagiarized at least one time
during their studies (thus the reason for our second objective, to curb the trend
of plagiarism on campus).
LECTURED ON PLAGIARISM

Not been lectured


Been lectured

36% of the students claimed they have not had any lecture on plagiarism
STUDENTS THAT HAVE PLAGIARIZED

Have plagiarized
Have not plagiarized

40 % of the students say they have plagiarized at least one time


STUDENTS WHO ARE AWARE OF THE
CONSEQUENCES OF PLAGIARISM
Sales

Are aware
Not aware

76 % of the students say they are aware of the negative consequences of plagiarism
ACTIVITIES

Our activities included releasing and selling objects that


students have use for on a day-to-day basis: such as
mineral water bottles (with customized labels against
plagiarism); and notebooks (also with a customized cover
against plagiarism) and a set of banners that can be
advertised over online web pages that students regularly
browse (such as on Facebook).
POSTER RATIONALE

The poster’s main theme is that of public shame; here we have a girl who is
covering her face due to embarrassment after being accused of plagiarism. The
concept here is to deliver the point to the target audience (students at LUCT)
that plagiarism is a shameful crime that is equal in its consequences to more
serious crimes; that ‘stealing’ another individual’s ideas and passing it on as
your own is not only copyright infringement, but a bad example that students
may follow due to laziness—and a negative one at that because it drains
individual creativity.
WEB SITES ADVERTISING
A set of banners that can be advertised over online web pages that students regularly browse
(such as on Facebook).
WEB SITES ADVERTISING
CONCLUSION

Taking all this into account, we successfully carried out our


campaign and achieved the initial objectives of raising
awareness against plagiarism and diverting trend of
plagiarism to a certain extent.

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