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Chapter 02-AI and Digital Transformation

The document discusses concepts of artificial intelligence including evolution and components, main trends in AI such as defeating chess champions and answering questions, challenges of AI, the relationship between AI and big data, how AI can be applied in digital transformation strategies across customer service, IT/security, sales, business operations, and human resources, and provides an example case study of applying AI at a company.

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188 views18 pages

Chapter 02-AI and Digital Transformation

The document discusses concepts of artificial intelligence including evolution and components, main trends in AI such as defeating chess champions and answering questions, challenges of AI, the relationship between AI and big data, how AI can be applied in digital transformation strategies across customer service, IT/security, sales, business operations, and human resources, and provides an example case study of applying AI at a company.

Uploaded by

Uyên Trịnh Hoàng
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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DIGITAL

TRANSFORMATION
AND ARTIFICIAL
INTELLIGENCE
Lecturer: Nguyễn Thế Đại Nghĩa
Email: nghiantd@uel.edu.vn
Phone/Zalo/Viber: 0936385487
CHAPTER 2:
ARTIFICIAL INTELLIGENCE AND
DIGITAL TRANSFORMATION
3

CONTENTS
• Concepts of Artificial Intelligence, Evolution and Components
• Main trends of Artificial Intelligence
• Some common problems
• Artificial Intelligence and Big Data
• Artificial intelligence in the context of Digital Transformation
• An overview of an Artificial Intelligence strategy in the Digital Age
4

OVERVIEW
• A branch of computer science that is concerned with the automation of
intelligent behavior. (Luger)
• But, a more fundamental problem…
What is “intelligence”?
Can intelligence be inferred from observable behavior, or does it require
evidence of a particular internal mechanism?
Can intelligence be measured?
5

OVERVIEW
• Traditional Computer Science: logical-based, scientists are trained to think
about algorithms, which are a sequential steps to solve some problems, then turn
it into a language that computer can understand.
• Example: data management, network connection, searching, etc…
• https://www.youtube.com/watch?v=_N2iIB_bLXA
6

OVERVIEW
• WHAT IS INTELLIGENCE?

It is difficult to define, but could be observed in the real world


• Observe behaviors of the humans: solve problems, use tools,
cooperate, communicate, recognize voices/objects, think logically,
learn things, be adapted to environments, create art works, invent
things…
• Observe behaviors of the other creatures
• Observe mechanisms of the world (non-creatures)
7

OVERVIEW
Artificial Intelligence: At its simplest form, artificial intelligence is a field, which combines
computer science and robust datasets, to build systems that are intelligent and can simulate
human intelligence.
Weak AI:

 Artificial intelligence is the study of systems that act in a way that to any observer
would appear to be intelligent.
Strong AI:
 Artificial intelligence involves using methods based on the intelligence behavior of
humans and other animals to solve complex problems.
 Try to mimic humans or living organisms
8

OVERVIEW
IBM Deep Blue, 11 May 1997
defeat world champion of chess
IBM Watson: Question Answering Feb 2011
defeat human champion
natural language processing, information retrieval
Apple Siri (Google voice), since 2011
Speech recognition, natural language processing
Google automatic driver, 9 May 2012
sensor, classification, planning
9

OVERVIEW
• AI can be done by: Machine Learning (ML), Deep
Learning (DL), etc…
• ML: is about finding knowledge within data. It is a
subset of AI, which allows machines to learn from
data they’ve used in the past and experiences—with
zero specific programming
• DL: is a specific class of Machine Learning
algorithms which are using complex neural
networks.
10

MAIN TRENDS
E-BUSINESS
11

MAIN TRENDS

Mining sectors having big potential for implementation of AI (Hyder el at, 2019)
12

KEY CHALLENGES
E-BUSINESS
13

KEY CHALLENGES
E-BUSINESS

Source: Hyder et al, 2019


14

ARTIFICIAL INTELLIGENCE AND BIG DATA


E-BUSINESS
15

AI AND DIGITAL TRANSFORMATION STRATEGY


• Customer Services: classification, recommendation engines, Chatbot
E-BUSINESS
• IT and Security: facial recognition, fingerprint scanners, generating complex
password for protection
• Sales: predicts potential prospects, get the right ads to the right people, fix
prices
• Business Operations: automating workloads, preventing outages, analyzing
data for business insight
• Human Resources: streamline onboard process, employee self-service
portals
16

AI AND DIGITAL TRANSFORMATION STRATEGY

E-BUSINESS
New technology or software doesn’t instantly provide ROI.
You must develop a change management strategy that
focuses on those end-users that will be using these
technologies, ultimately driving adoption of these new
applications.
17

CASE STUDY
Study the case of GROW Inc. and:
• State the objectives
• Issues need to be solved
• Evaluation of the solutions
• Recommendation
• Implementation
Group of 4 – 5 person
Give a 5-min presentation

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