MERCHANDISE MIX OF ARROW BRAND

IDM – RETAIL MERCHANDISING

ASSIGNMENT - 1

Presenting to:- Submitted by:-

Gadhavi Misha Kumari
Mrs. Urvashi Saxena Shefali Kushwaha
Shourya Tripathi
Stuti Saini
BFT-4
 INTRODUCTION
• It is an American brand for premium clothing.
• The foundation for which started in the year 1851.
• The brand has built its legacy through crafting the finest shirts for the urban gentleman.
Ebenezer Brown started the brand; it started with detachable collars & kept on innovating.
• The brand is spread across 555 countries around the globe and offers clothing for men, women
and children.
BRAND INFORMATION

• Parent company- Phillips-van Heusen corporation

• Category- Apparel, Footwear and Accessories
• Founder- Cluett Peabody & Company
• Established in- 1851
• Country – New York
• Sector - Premium Sector
• Tagline – “When You Know”
• Launched in India – 1993
• Launched by in India – Arvind group
 TARGET MARKET

• Urban area residing upper middle class(25 – 30 lacs) and elite class are the target groups for
the brand.
• Target age group is men’s in the age group of 24-49 years.
 STORE
IN
JODHPUR

Plot no. 689, 9th C Rd, near THE

INNER SECRETS, Sardar Pura,
Jodhpur, Rajasthan 342003

Opening hours:-
Everyday 11am to 10pm
 STORE ANALYSIS
• Established in jodhpur - 23rd December 2018
• Changes in stock according to location - Increase in casual wear
• Changes according to season :-
-Summer - Linen material
-Winter - Wool material
-Regular - Cotton material
• Total mannequins - 5
• Total workers - 6 and 1 manager
• Competitors around the store - Van heusen, Blackberrys
• Highest selling product - Shirts
• Lowest selling product – Denim
• Turn over – 1.50 crore per year
• Assortment – Narrow and deep
 PRODUCT MIX
MEN’S WEAR

Footwear Accessories Clothing

Product line

Product width
 CLOTHING

Arrow Blue
Arrow New
Arrow Sports Jeans
York
Company

Shirt T-shirt
Jeans
Sweat
Trouser
shirt

Suits Polo shirt

Product depth

Blazer

Waist coat
 Shoes

FOOTWEAR Loafers

Slip on Shoes
 Ties

Belts

ACCESSORIES Pocket Square

Cufflinks

Wallets
 MERCHANDISE MIX
S.No. Product Image Size Price Range Colour Pattern Fabric

1. Shirt 38-48 INR 1799- White Pattern weave Cotton

S-XXL 6999 Black Checked Linen
Red Solid Polyester
Blue Printed Silk
Purple Striped
Pink Jacquard
Grey Dobby
Beige Textured
Green Colour blocked
Brown Heathered
Orange
Yellow
S.No. Product Image Size Price range Colour Pattern Fabric

2. Trousers 28-44 INR 1799-3599 Grey Solid Polyester

Blue Pattern weave Wool
Black Textured Cotton
Brown Checked Rayon
Beige Heathered Viscose
White Striped Linen
Green

3. Suits 36-48 INR 10,000- Black Solid Polyester

25,000 Grey Pattern weave Wool
Brown Textured Rayon
Purple Checked Viscose
Beige Colour blocked Linen
Red Silk
White
S.No. Product Image Size Price range Colour Pattern Fabric

4. Waistcoats 36-46 INR Grey Solid Polyester

Blue Pattern weave Rayon
Black Textured Linen
Multicolour Printed
Beige
White

5. Blazers 36-48 INR Grey Solid Polyester

Blue Pattern weave Wool
Black Textured Cotton
Brown Checked Rayon
Beige Printed Linen
Purple Striped
Green
Red
S.No. Product Image Size Price range Colour Pattern Fabric

6. T-Shirts L - XXL INR 999 -2099 Grey Solid -

Blue Patterned knit
White Colour blocked
Green Heathered
Red Striped
Orange Printed
Appliqued
Embroidered

7. Sweatshirts L - XXL INR 1499 - Grey Solid Polyester

4000 Blue Colour blocked Cotton
Green Printed
Red Appliqued
Black Heathered
Striped
Washed
Patterned knit
S.No. Product Image Size Price range Colour Pattern Fabric

8. Polo shirt 28-44 INR 1799 - Grey Solid -

7999 Blue Patterned knit
Black Patterned weave
Brown Textured
Beige Embroidered
White Heathered
Green Striped
Red Printed
Orange Colour blocked
Yellow
Pink
Purple
Multicolour

9. Jeans 36-48 INR 1999- Grey Stone washed Model

3299 Blue Dark washed Cotton
Black Acid washed
Rinsed
Striped
S.NO. Product Image Size Price range Colour

10. Shoes UK 6 – UK 11 INR 2189 - 5999 Black

Brown

11. Loafers UK 6 – UK 11 INR 1999-4999 Black

Brown

12. Slip-On shoes UK 6 – UK 11 INR 1999-3999 Black

Brown
S.NO. Product Image Size Price range Colour Pattern Material

13. Tie - INR 1299- Blue Solid Polyester

1599 Red Patterned knit Silk
Grey Striped
Patterned weave
Purple Jacquard
Brown Checked
Pink
Black
14. Belt - INR 1599- Brown - -
1999 Black

15. Pocket - INR 499- Grey - -

square 999 Blue
Black
Brown
White
Green
Red
Pink
Purple
Multicolour
S.NO. Product Image Price range Colour Pattern Material

16. Cufflink INR 800-1000 - - -

17. Wallets INR 1599-2199 Black Textured -

Brown Solid
Colour Blocked
 Marketing And Promotion

• The target audience of 24-49 years old is done through brand ambassadors like Arjun Rampal
and Ayushmann Khurrana.
• Discounts and bundled offers.
• Tying up with ecommerce websites who promote the brand.
SELLING TECHNIQUES

A-4 SIZE
STANDEES
VISUAL MERCHANDISE OF ARROW
SHOWROOM IN JODHPUR

FRONT VIEW
SIDE VIEW
 REFERENCES
https://arrow.nnnow.com/arrow-men-men-purple-regular-fit-patt
erned-formal-shirt-WGXZG5BPCGE

https://www.marketing91.com/marketing-mix-arrow/

Jodhpur Arrow Store

THANK YOU