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Shopee Group 3

Shopee uses demographic and geographic segmentation to target customers. It started as a small business in Singapore but expanded to many Southeast Asian countries and a few South American countries by offering a variety of services. Shopee segments customers by recommendations based on purchase history and items added to carts. To improve, Shopee should provide better customer service for complaints and explain voucher usage more clearly. The system also needs upgrades to strengthen communication and relationships with customers.

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Kc Lastimosa Idea
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667 views14 pages

Shopee Group 3

Shopee uses demographic and geographic segmentation to target customers. It started as a small business in Singapore but expanded to many Southeast Asian countries and a few South American countries by offering a variety of services. Shopee segments customers by recommendations based on purchase history and items added to carts. To improve, Shopee should provide better customer service for complaints and explain voucher usage more clearly. The system also needs upgrades to strengthen communication and relationships with customers.

Uploaded by

Kc Lastimosa Idea
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Group 3

SHOPEE
Marketing Segmentation
Group 3

START
Group 3 Shopee Marketing Segmentation

OUR TEAM

Kierstine Daniela Jonas Ella Mavel


Group 3 Marketing Segmentation

Shopee

Introduction Present

Discussion

Present
Segmentation

Present
Conclusion
Group 3 Introduction

Shopee Pte Ltd


Singapore, Malaysia, Thailand, Taiwan, Philippines, etc....
Description

Forrest Li Xiaodong is a Chinese-born Singaporean


billionaire businessman, and the founder of Garena and
Shopee.

Chris Feng is the founder of Shopee Pte Ltd. It is a


multinational technology business based in Singapore that
specializes in e-commerce.

Shopee first opened its doors in Queenstown, Singapore


on the 5th of February 2015. Since then, the company has
expanded its business across the Southeast Asia and few
city’s in America:
Group 3 Introduction

Shopee Pte Ltd


Singapore, Malaysia, Thailand, Taiwan, Philippines, etc....
Description

Malaysia, Thailand, Taiwan, Indonesia, Vietnam,


Philippines, Brazil, Mexico, Chile, Colombia, Hong Kong,
Mainland China, Japan.

Shopee is also known for the variety of services they


offer in each countries of Asia. Because of that, different
products were being sold. They’re mostly seller-to-
customer interactions

Providing customers with an easy, secure and fast online


shopping experience.
Group 3 Segmentation

Segmentation
Demographic, geographic ,....

Description

Base on the information’s we gathered, Shopee is using


demographic, and geographic segmentation.

The e-commerce platforms such as shopee segments


the costumers by the use of psychographic and behavioral
segmentation, by recommending products that are related
to the products that the costumer had purchased in the
past and products they put in their virtual cart using the
same platform or the same app.
Group 3 Segmentation

Segmentation
Demographic, geographic ,....

Description

Pertaining to a brand or service that offers


multiple segments and divisions (choices) to
each consumers.
Group 3 Segmentation

Segmentation
,....

Description
Group 3 Conclusion

Final thoughts
We must say that....

Description

What we learned, shopee uses demographic and


geographic segmentation as technique to grab their
customer’s attention.

It started of as a small business. But, because of


the variety services they offered, the company itself
became known in several countries in South East
Asia.
Group 3 Conclusion

Final thoughts
We must say that....

Description

In addition, shopee is a great online marketplace


for people who are always browse on their
cellphone or just doesn’t want to buy outside.

*Saves time and efforts


*The convenience of shopping at home.
*Wide variety/range of products are available.
*Good discount / lower prices.
Group 3 Conclusion

Final thoughts
We must say that....

Description

To become better, we must reconsider providing newly-


improved customer service to our clients when it comes to
there complaints. Because most of them claimed that
they’re not being recognized.

Second, are the vouchers they offer. There should be a


specific explanation as how they can use. Finally, the
system has to change or upgrade in order to strengthen it’s
communication and relationships to their customers.
Group 3 Conclusion

Final thoughts
We must say that....

Description

Provide an app that is fit for mobile devices


that has limited capacities.
Group 3 Marketing Segmentation

Shopee

Introduction Present

Discussion
Thank you, do you have
any questions? Present
Segmentation

Present
Conclusion

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